Josh
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Josh
@JoshMotif
Creator of @teamkanyedaily
London, England Katılım Ocak 2009
167 Takip Edilen1.6K Takipçiler

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What does the writing of Katy Perry, Hemingway, and The Bible have in common?
Mark Forsyth has the answer. He studied history's greatest writers and noticed how they used the same rhetorical formulas.
Here's what you need to know:
1. The formulas are timeless (and still work).
2. Where to begin? Try taking the last word of one sentence and repeating it as the first word in the next. It gives the illusion of logic. Like this one from Yoda: "Fear leads to anger. Anger leads to hatred. Hatred leads to suffering."
3. An example from Malcolm X: "Once you change your philosophy, you change your thought pattern. Once you change your thought pattern, you change your attitude. Once you change your attitude, it changes your behavior pattern and then you go on into some action."
4. It's a mystery why, but people love to hear a string of words that begins with the same letter. "Two to Tango" is a heck of a lot more memorable than "Two to Waltz."
5. From his book, Elements of Eloquence: "Adjectives in English absolutely have to be in this order: opinion-size-age-shape-colour-origin-material-purpose Noun."
6. People will tell you to write only what's necessary, but endless repetition can be a way to emphasize something. Katy Perry's repetition of opposites is logically unnecessary, but it works: "'Cause you're hot then you're cold, You're yes then you're no, You're in then you're out, You're up then you're down, You're wrong when it's right, It's black and it's white, We fight, we break up, We kiss, we make up."
7. Wedding vows have the same kind of repetition: "For better or for worse, for richer or poorer, in sickness and in health..."
8. JFK leaned on a rhetorical device called a Chiasmus, where you take the first half of a sentence and say it backward. You see it in sentences like "Mankind must put an end to war—or war will put an end to mankind" and "Ask not what your country can do for you—ask what you can do for your country."
9. I like the Chiasmus because it's so easy to implement. Here's another example of a Chiasmus, like when Cormac McCarthy wrote: "You forget what you want to remember, and you remember what you want to forget."
10. Language is ruled by the mob. Doesn't matter what the committees think. If everybody uses a word in a certain way, then that's what it means.
11. Most of Shakespeare's famous lines are simply examples of famous formulas.
12. Shakespeare often "stole" content from other people, but he improved what he stole by using rhetorical formulas and figures of speech. Mark insists that he had Thomas North’s translation of Plutarch open while writing Julius Caesar.
13. Write two things that connect, then add a twist for the third thing. The magic comes from the surprise. An example is: "Lies, damned lies, and statistics." Another is: "Life, liberty, and the pursuit of happiness."
14. Sometimes, the things that stick will simply surprise you. One of the most famous lines in film history only has three words: "Bond. James Bond."
15. The James Bond-style line is called a Diacope. Other examples are "Burn, baby, burn" and "Zed’s dead, baby, Zed’s dead."
If nerding out on beautiful writing is your thing, you will love this episode. By the time you're done listening, you'll have X-ray vision for the English language.
I've shared the full interview with @Inkyfool below.
You can also listen on Apple or Spotify, or watch on YouTube. Check the links in the reply tweets.
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Kanye's team are working on a stadium in london @chlorisdemeter thats all i can say for now i have noidea about wireless
G@Gsaralli
@JoshMotif Wireless or solo show?
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Saw your tweets ...kanye is coming to england trust me... i cant say anymore
@chlorisdemeter
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I can tell you the new kanye album is almost done and therr is is a london show almost ready to be confirmed
No new Hov album from my sources
💎🍾@TheRocSupremacy
From the desk of Lenny S: “400 people hit my phone. I don’t have access to free tix. I’m hoping I can get a tix myself” 🤣🤣🤣
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I dont know about Jay Z ...but i know about kanye in london #BULLY
Roc Nation@RocNation
Two historic nights to celebrate the iconic albums Reasonable Doubt and The Blueprint JAŸ-Z 30 on Friday, July 10 JAŸ-Z 25 on Saturday, July 11 Yankee Stadium Stay Tuned
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This wont work give it 6 episodes they will say it was cancelled
Saturday Night Network@thesnlnetwork
SNL UK Promo with Tina Fey 🇬🇧 Live on Sky and streaming service NOW every Saturday from 21 March, or catch-up on demand!
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