June Chepkemei
1.4K posts

June Chepkemei
@JuneChepkemei
Chief Executive Officer at Kenya Tourism Board (KTB), where she spearheads strategic initiatives to position Kenya as a premier tourist destination.








Tonight, Kenya unveils its bold new global tourism campaign - Experience Wonder 🇰🇪 at ITB Berlin. More than a campaign, it is an invitation to the world to discover the Origin of Wonder - the Origin of all things. This campaign invites the world to discover a destination where nature, wildlife, culture, and human heritage come together in their most authentic form. From the birthplace of humanity to landscapes and experiences found nowhere else on earth, Kenya offers travellers a chance to reconnect with the true source of wonder. Come curious. Leave in awe. Experience Wonder. #MagicalKenya #ExperienceWonder #OriginOfWonder #VisitKenya #ITBBerlin2026


#WhyILoveKenya 🇰🇪 We recently launched a new video promoting @magicalkenya , and I have seen comments questioning why the campaign appears to target European audiences, with claims that Africans are only portrayed as dancing and serving visitors. Let’s address this with facts. In tourism marketing, every campaign has a specific target market. International tourism is inbound tourism, and it brings much-needed foreign exchange, jobs, and investment into the country. Like any global destination, Kenya must market itself strategically to the markets that travel long-haul. At the same time, Kenya continues to promote tourism to its own people. Our recent domestic campaign, “Hapa Ni Wapi,” was designed specifically to encourage Kenyans to explore and appreciate their own country. Tourism marketing is not a one-size-fits-all strategy. Different markets require different messaging, visuals, and storytelling. So before rushing to conclusions, it helps to understand how global tourism marketing actually works. Kenya’s story is bigger than a single clip. It is about our wildlife, culture, landscapes, hospitality, and people — and sharing that story with the world benefits the entire country. As always, I remain an optimist about Kenya’s future. 🌍✨ @JuneChepkemei good stuff well done


Tonight, Kenya unveils its bold new global tourism campaign - Experience Wonder 🇰🇪 at ITB Berlin. More than a campaign, it is an invitation to the world to discover the Origin of Wonder - the Origin of all things. This campaign invites the world to discover a destination where nature, wildlife, culture, and human heritage come together in their most authentic form. From the birthplace of humanity to landscapes and experiences found nowhere else on earth, Kenya offers travellers a chance to reconnect with the true source of wonder. Come curious. Leave in awe. Experience Wonder. #MagicalKenya #ExperienceWonder #OriginOfWonder #VisitKenya #ITBBerlin2026


































