Katherine McInnes (Jacoby)

Looking for easy houseplants to add to your home in 2024? Here are my favorite picks for new plant parents medium.com/succy-luck/the… #houseplants #plantparent

Most marketing campaigns pass us by like white noise, and then there are those that make us take notice. @Walmart , @loccitaneusa , and @drinkpoppi stopped my scroll this week with these campaigns. katherinemcinnes.medium.com/marketing-camp… #blackfridaymarketing #holidaymarketing #holidaycampaign

@harleyf Just submitted my application to join the Shopify team! Any tips for a great interview? 🤞

In honor of some of my favorite #Swifties attending the Eras Tour tonight, I'm dusting off a piece I wrote in 2015 highlighting @taylorswift13's indisputable talent for building her brand. 8 years later, she's only gotten better at it. linkedin.com/pulse/swift-so…

Don't pass up an opportunity in favor of the easier path #dailymotivation #newopportunities

Today's technologies offer consumers countless touch points to discover and interact with brands, but don't discount the OG digital access point. A brand's website is its more valuable digital asset, if it it done correctly. linkedin.com/pulse/why-your… #ecommerce #DigitalMarketing

#AR and #AI. There is plenty to unpack here, and more to predict. How will these tools pair in the future to create better experiences? @katherinemcinnes/ai-and-ar-what-is-next-this-dynamic-duo-6924a89b3e17" target="_blank" rel="nofollow noopener">medium.com/@katherinemcin…

Check out my latest feature in @ArInsider. #AR Shopping is an increasingly common #ecommerce offering, and buyers are eager to try it out!

Just leaving this here for Monday entertainment 😅

@alischwanke Moved from Michigan to South Carolina. Still love the Mitten State, but no regrets on the move!

The world seems to be calling me to North Carolina... The sea salt lover in me is having a hard time resisting. And now zillow knows I want a beach house so there's that following me around the internet...

Seeing more cool applications of #AI and #AR. This example from @the8thwall is a great showcase of what you can accomplish using #ChatGPT4. Too bad it also showcases how bad I am at a Tetris 😬

Enjoyed everything about this episode except where @harleyf said he doesn't want to play golf ⛳️😂 #shopify #ecommerce #commerce open.spotify.com/episode/4YYB7z…

@Cartier and @Snapchat showing us what the future of shopping can look like 👀 #AugmentedReality #ecommerce #socialcommerce

@kdlafrance I have a couple of colleagues attending from @Dopple3D. Currently working on some fun assets for them to share with other attendees.

Who is going to Shoptalk?! I'm taking a lil mental and physical break from travel this time, but have lots of friends attending and would love to help you all connect ❤️

Excited to be featured in @ArInsider discussing the power of #3D and #AR in ecommerce🛍️

@alischwanke I would be far more wary of relying on a specific channel to build an audience or amplify content. Build a community where you control access to the users and how you deliver value.

Help me out here -- If you were doing content marketing in 2017 and killing it, but now, you're going to start fresh in 2023 with content marketing at a brand new company.... what would you do the same? What differently? What's changed? What's stayed the same?

@alischwanke Of course!

@KJacoby26 Hey @KJacoby26 - can you DM me? Looks like I can't send one to you :(

Working on a solo podcast concept. Have an initial 8 min episode done. Need some beta listeners. Anyone willing to listen and give me feedback? Title of this episode is "Cold Email: Do or Don't?"

Doing some pretty cool things with #3D and #AR over at @dopple 👀 Come check it out! linkedin.com/pulse/8-ways-u…

@kdlafrance Loyalty can be looked at multiple ways. I am loyal to a brand if I purchase it over other options, but by some definitions I am loyal if I advocate/follow/engage with a brand even if I never make a purchase. Both people can be valuable to a company.

I strongly believe "brand loyalty" looks and acts completely different than it did even 2 years ago. I've been digging into the psychology behind it and am curious... How do *you* define loyalty? What does that mean in modern commerce?