Dr. Karen Nelson-Field

@tysondrake @TaylorHoliday Hi- these metrics can mean both attention and in-attention. Thumb stop can easily unbearable distraction from another device or person as it can be interest in content. That’s why many attention proxies don’t work- they fail to take the human into account.

@TaylorHoliday @KNelsonField My bet would be something along the lines of high thumb stop increases mental availability and consideration at the time of purchase.

Does anyone have any research that validates that “creative metrics” like (thumb stop, CTR, engagement, etc) have ANY RELATIONSHIP to financial performance? I’d love to read it. Pretty close to tossing out all language related to these measures.

Thanks Twitch for allowing us to build a realtime and scalable attention solution for you! lnkd.in/g7Gv993F

The sensational Chrissie Hanson on point as usual "attention can indeed be applied as a lever for campaign optimization, if you commit to the rigor of knowing best practices around content, and what the format will be used, and the…lnkd.in/gcbQPxJw lnkd.in/gS_VE4hB

It was wonderful to partner with Lindt & Sprüngli and Publicis UK on such an important conference for your amazing business. Well done Gerhard Louw and team (and thank you for the chocolates, which are on the long journey home to Australia with me). lnkd.in/gbQ3_-wU

A long overdue dinner with the greatest of minds (and hearts). lnkd.in/gYFR5frQ

Super fun and spirited debate. Thankyou @google NBCUniversal OMD USA and Coalition for Innovative Media Measurement (CIMM) lnkd.in/gqFSgCtB

Big congratulations to the Belgian Broadcasters, the team at Via Belgium, and of course to the wonderful @woutdockx on Winning Gold for the work on attention. Thankyou for a great partnership. lnkd.in/gqrgpHnR

The What, How, Which and Why of attention economics. An attention ecosystem I have been working for about 8 months now in readiness for a session at ISBA in London next week (oh and my second Attention Economy book which will be out later in the year). I…lnkd.in/g6SVH3bG

Looking forward to sitting on a panel in Cannes2023 alongside OMD USA, NBCUniversal and Google. Just a friendly chat, thanks to Coalition for Innovative Media Measurement (CIMM), about Quality Media and Quality Media Measurement. It will be fun. lnkd.in/gqY4dyGN

I had so much fun presenting at Cannes in Cairns. LOTS of people have asked for the deck, so here is a link if you want to download it (much easier than sending pdfs to many). For those of you who are going to Cannes in Cannes, I will see you soon ;-) lnkd.in/g2W3kFfT

When the Queen of Attention speaks. @KNelsonField @bandt #CannesinCairns. 🙌🏽

Congratulations Screenvision Media on the success of your up-fronts. Thank-you for working with us on the largest USA attention Cinema collection. You are a wonderful partner to work with. lnkd.in/gyG8kJKt

My new WARC article is about 'Meaty Proof' - a concept in law where the evidence provided is so substantial that it proves an argument beyond any doubt. As an industry, our case evidence to date has replied on post-campaign surveys…lnkd.in/gfFR8452 lnkd.in/gWggKV2P

A great day with a team that truly understand not only the value of attention measurement but understand the importance of its application across the entire media ecosystem. Thanks for having us. lnkd.in/gz7tRqnU

Was fun to see this fellow in NYC recently at Audience x Science Advertising Research Foundation (ARF) lnkd.in/gvTEQzgb

Thank-you Uber, a great session. And I am a big fan of @larathom from Guzman y Gomez Mexican Kitchen, a super smart marketer and absolutely hilarious ! lnkd.in/g-epz3_4

A great bunch of people and clients. Thanks for having me. lnkd.in/ghT8p5vH

Very excited to be named an honoree at the Top Women in Media and AdTech Awards, alongside so many inspiring and innovative leaders. Congratulations to my fellow “tech trailblazers" and to all those paving the way for women in thi…lnkd.in/g6nbnf4e bit.ly/3oPRSr3

It’s easy to look back at our careers and see trajectories as logical, or even predestined, but not many can claim such clarity. The amazing Victoria Usher, the impressive CEO of GingerMay is conducting a series on the winding pathway to our career destin…lnkd.in/g2AZA8N5

Chatting to @brianj49 and the ASI team is always enlightening - great deep questions, loved it Thankyou. lnkd.in/gCBF8XKm