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The British media has really figured out how to get the most engagement from the public. Over the last couple of months, it’s been obvious. When Liverpool lose, there’s always an excuse ready for them. But when Manchester United lose, the manager gets hammered non-stop and people immediately start calling for him to be sacked.
It’s not that the media actually believes the excuses they make for Liverpool. They just know it gets reactions. If they go soft on Liverpool, United fans and rival fans will jump into the comments asking why th comments aren’t as harsh as they are for United. And when they go hard on United, the same thing happens again, United fans defend, rival fans pile on.
At the end of the day, it’s not about honesty, fairness or even-handed analysis. It’s all about engagement. The more people react, the more money they make. theyre just playing the game.
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