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Kenneth Adams
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Kenneth Adams
@KennyAdams69
“Full time ass” per Dan Hardy’s opinion, but at least I’m not trying to prove myself to 15 year olds on Twitter
Bronx, NYC Katılım Ağustos 2010
821 Takip Edilen167 Takipçiler
Kenneth Adams retweetledi

Kenneth Adams retweetledi
Kenneth Adams retweetledi

Pepsi paid $2 billion for the rights to market the Star Wars prequels. They went all-in on this first film. The toys ended up making more money than the tickets. All of it was built on a poster with no actors, no plot, and not even the movie's full name.
On November 10, 1998, an ad agency called New Wave Creative, working with two Lucasfilm employees, Ellen Lee and Jim Ward, put this image into theaters. It just said "Star Wars Episode I" at the bottom. No subtitle. A kid walking in the desert casting Darth Vader's shadow. Star Wars hadn't released a new film since Return of the Jedi in 1983. This one image had to sell the comeback.
Pepsi's deal covered everything. Pepsi cans, Frito-Lay chips, Pizza Hut, Taco Bell, and KFC. They printed 8 billion cans featuring Star Wars characters. Guinness World Records listed it as the largest brand partnership deal in history. Lucasfilm's own ad budget was just $20 million.
When the teaser trailer dropped a few days later, it only played in a handful of U.S. theaters. Fans bought full-price tickets to a 3-hour Brad Pitt movie called Meet Joe Black, watched the 2-minute Star Wars trailer, and walked out before the film started. Some theaters started replaying the trailer after Meet Joe Black ended so people would actually stay in their seats. That trailer got 35 million downloads online, which in 1998 meant waiting an hour on a screeching dial-up modem to watch a pixelated rectangle on your monitor.
The Phantom Menace opened May 19, 1999. A workplace consulting firm, Challenger, Gray & Christmas, estimated that 2.2 million Americans skipped work that day, costing employers about $293 million in lost productivity. In one day. The movie made over $1 billion at the box office. The merchandise made roughly $2 billion, nearly double the ticket sales. Lego's Star Wars toy line blew past its own sales forecast.
I looked up what happened to the people behind this poster. Ellen Lee went to Pixar. Jim Ward became president of LucasArts (Lucasfilm's video game company), ran for Congress in Arizona, and then became CEO of the Phoenix Symphony. New Wave Creative went on to design the posters for Borat and Shaun of the Dead. And Drew Struzan, who painted the theatrical Star Wars posters (the colorful painted ones you probably picture when you think "Star Wars poster," not this minimalist teaser), died last October at 78 from Alzheimer's.
The Star Wars franchise has generated an estimated $46.7 billion in total revenue. Pepsi bet $2 billion on a franchise that announced its comeback with nothing but a boy and a shadow on a wall.
cinesthetic.@TheCinesthetic
Arguably the greatest poster in film history.
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Kenneth Adams retweetledi

@KnickFilmSkool @KingDeLaHoz5 @stephenasmith @JeffJSays I’m only mad that you gave SAS a bit of clout as a fan, he ain’t one of us… PERIOD!
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Kenneth Adams retweetledi

"Stephen A Smith - the TV personality - is not a Knicks fan... He is a content creator"
A message to @stephenasmith from @JeffJSays & *real* Knicks fans everywhere...
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@KnickFilmSkool @KingDeLaHoz5 @stephenasmith @JeffJSays @stephenasmith ISN’T REALLY A KNICKS FAN!!!!
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Kenneth Adams retweetledi
Kenneth Adams retweetledi

TAKING HIS RIGHTFUL PLACE 🏆
@MightyMouse becomes the newest athlete to join the UFC Hall of Fame!

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Kenneth Adams retweetledi

🚨🏆 The UFC have announced they will be inducting Demetrious Johnson into the Hall of Fame this summer.
• Most consecutive title defences in UFC history (11)
• Most flyweight title fight wins in UFC history (12)
• Second most title defences in UFC history
👏 Without a doubt one of the greatest fighters of all time.

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Kenneth Adams retweetledi

@NBA__Courtside @stephenasmith CLEARLY your a fake ass fan.. You not invited to the Garden; stay your ass in “the studio” 🤡🤡🤡
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Stephen A. Smith on Josh Hart comments telling him to shut the hell up that he’s a part-time Knicks fan:
“I just love how people ignore the resume. Let me say this about myself. So I spent 20 years covering the NBA and I’m on the road and in locker rooms for over 100 games a year. Damn near 120 games a year when you take into account the playoffs and the multitude of locker rooms that I have to go into. And because my success on television has me in studio, and I’m not there at the games the way that i used to be. And as a result, I’m not going to know the players the way that I used to know the players. I don’t know sh*t really. Well, what about 99% of the sports commentators and pundits on television and radio and on newspapers and dot com sites and podcast all over the country, if not the world? Do they have to know you? What did I say about the New York Knicks that requires me to know anybody? First of all, you don’t who I know. Secondly, you don’t know who talks to me. Thirdly, you don’t even know how close I am to the people that cut your checks. Josh Hart, clearly you haven’t done your homework.”
(Via @stephenasmith)
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@SleeperKnicks @StevePopper @LetsTalkKnicks_ @Sleeper_Hoops @stephenasmith isn’t even a part-time Knicks fan.. I’m not even sure he’s a fan of basketball, let’s not forget he’s the same guy play solitaire on his phone during a live NBA event 🤣🤡🤣
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Kenneth Adams retweetledi

"For me, I think Stephen A., as a part-time Knicks fan, needs to shut the hell up. He barely knows guys that are on the team." -- Josh Hart on Stephen A. Smith's comments about him (and Mikal Bridges).
(H/T @StevePopper)


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