
For decades, the cable bundle subsidized local sports, regardless of who was watching. Today, the math has changed. In his latest piece for @TVTechnology, Kiswe COO and President of Sports, Mike Schabel, breaks down why "onefer" monetization (relying solely on subs or ads) is no longer enough to sustain rising rights fees and production costs.
Read more about how "twofer" opportunities can be leveraged to drive downstream business value and lead to more market stability in the full article: tvtechnology.com/insights/opini…

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