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Interested in personas, scenarios, interactions, use cases, UX, JTBD, ODI? Systems metamodels tell us they are collecting more or less of all the categories of information we need to fully describe a system - Ulwick JTBD/ODI has it about right.
@KlineWA/a-systems-view-of-jobs-to-be-done-theory-f04d149cd7f2" target="_blank" rel="nofollow noopener">medium.com/@KlineWA/a-sys…
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