Brian Kramer

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Brian Kramer

Brian Kramer

@KramerBrian

Brian Kramer | EVP @CarsCommerce | GM Accu-Trade | 30 yrs in auto retail | Helping dealers sell smarter & buy smarter | Galvanize Newsletter ⬇️

Naples, FL Katılım Ocak 2012
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Brian Kramer
Brian Kramer@KramerBrian·
He was initially skeptical. 30 seconds later…the numbers matched, and the recon detail was much tighter. And this month, he’s already becoming a power user of AccuTrade. “It gives you peace of mind. There’s data behind the number and accountability for the decision.” - Mike D’Agostino GM/Partner, #1 Mitsubishi dealer in U.S. More appraisals. Less guesswork. 🎥 Live from NADA AccuTrade Challenge with Brian Kramer @cars_commerce #cars #dealership #NADASHOW2026 @nada @nadaconvention @carsdotcom @miked_305 #dealership
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Brian Kramer
Brian Kramer@KramerBrian·
A lot of dealership pay plans look incredible on paper. 40% front-end gross… huge earning potential… But the real question is: 40% of what? @BenzandBowties breaks down one of the biggest disconnects in automotive retail- the gap between the pay plan that gets advertised and the gross that actually exists in the deal. Margins, packs, inventory aging, and pricing strategy often determine the profit long before a salesperson ever touches the deal. So is the salesperson responsible for the gross…or just the timing of the opportunity? 🤔 Let us know your thoughts in the comments below…👇
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Brian Kramer
Brian Kramer@KramerBrian·
At the National Automobile Dealers Association (NADA) Show 2026 in Las Vegas, I spoke with Doug Horner (@BenzsAndBowTies) - General Sales Manager at Mercedes-Benz of North Olmsted, and one of the most respected voices in automotive retail. Doug also challenges several long-held dealership assumptions. From the way stores compensate salespeople to how dealers think about lead sources, he explains why many of the metrics operators rely on today are incomplete- and how those blind spots can quietly cost dealerships sales. This conversation is packed with the kind of insights that only come from someone actively running a high-performing store while also engaging daily with the broader industry through social media. Watch the full conversation with Doug Horner to hear how today’s most effective dealers are thinking about the future of automotive retail. Cars Commerce #cars #ai #benzandbowties
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Brian Kramer
Brian Kramer@KramerBrian·
The New Ad Car in 2026. Dealers who source better and appraise more accurately will win more inventory…and more deals. Cars Commerce #cars #dealership #retail
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Brian Kramer
Brian Kramer@KramerBrian·
Technology doesn’t help you sell more cars. It helps you to make better decisions. Danny Papakalos, Director of Pre-Owned Operations at @cochrancars believes that the disconnect is not the software, it’s failing to understand to understand why the software is making certain recommendations to you. Be curious. Ask questions. Understand what’s driving the data, and let it speak to you. @cars_commerce @carsdotcom #usedcars #used #dealership
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Brian Kramer
Brian Kramer@KramerBrian·
Thursday didn’t slow down. Recorded The Walk Around podcast with @Jmfamilyenterprises, hosted the first LIVE @DealerClub Pricing Game, and spent the afternoon in real conversations with dealers about what they’re seeing right now. Shot a few upcoming podcast episodes (stay tuned!), ran into @djjazzyjeff, and closed the night talking shop with @cardealershipguy . NADA isn’t just sessions and booths- it’s where relationships actually get built. @cars_commerce @NADAUpdate @NADA @nadaconvention #cars #dealership
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Brian Kramer
Brian Kramer@KramerBrian·
NADA Day 1 moved fast. Started on the show floor, rallied the @cars_commerce team, then jumped straight into a live with @asotu_morethancars and the @ted_ings Fixed Ops Roundtable Podcast. Later we ran the @DealerClub No Reserve Auction live from the floor, caught up with creators like @George Saliba , and wrapped the night with some of the industry’s top leaders at the Vault at the Bellagio. You don’t really understand NADA until you experienced a day like this… @cars_commerce @nada #nada #nadashow2026 #cars
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Brian Kramer
Brian Kramer@KramerBrian·
Reflecting on the recent National Automobile Dealers Association @nada show, one of the biggest conferences in the world. We’re going to be pulling back the curtain to show everyone that wasn’t able to attend, what it is really like? What’s the big deal? Is it worth going to, and what is to like to attend? Stay tuned as we recap the events, talk to dealers and industry leaders, and find out what was most important to them in their business right now. It’s going to be incredibly exciting!! @Cars.com #NADA #car #cars #NADASHOW2026 #dealership @nadaconvention automotive
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Brian Kramer retweetledi
Jimmy Douglas
Jimmy Douglas@jimmydouglas·
@KramerBrian asked if Tesla’s charging network plays a role in how resilient these cars are—and the answer is yes, absolutely. It’s not only about how many Superchargers there are. The car plans everything for you: the route, charging stops, and your expected battery level when you arrive. That alone eliminates most of the driver’s range anxiety.
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Jimmy Douglas
Jimmy Douglas@jimmydouglas·
@KramerBrian shares that 53% of shoppers would buy an EV sooner if dealers simply explained ownership better. The reality: 25 million people are looking, but confusion is killing your deals.
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Brian Kramer
Brian Kramer@KramerBrian·
Having a blast at #NADA 2026 with my friends from JM&A 💥
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Brian Kramer
Brian Kramer@KramerBrian·
Zero-click search is making it even easier for consumers to find answers. If a business doesn't provide the answers, a competitor will. A strong presence in AI-driven search results is essential for visibility. Without it, you will miss opportunities. #AI #Transparency
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Brian Kramer
Brian Kramer@KramerBrian·
I recently interviewed Jimmy Douglas, the founder of Plug, about the current market for used EV’s. Jimmy is a former remarketing executive at Tesla. His perspective around the current opportunities for used EV’s was extremely interesting...💡⚡️ Especially considering the fact that the EV game just changed. New Teslas are now competitive at RAV4 prices. Tesla’s new Model 3 Standard ($36,990) and Model Y Standard ($39,990) dropped the EV floor to ~$40K overnight by reducing battery size, range, and features. But with the federal $7,500 credit gone as of Sept. 30, the real out-the-door price aren’t falling as sharply as the headlines claim. This isn’t a trim refresh...it’s a market reset. What this means for dealers: • The price floor just collapsed - how much water is in your used EV inventory? • Residuals on used EVs will need immediate recalibration. • Every prior Tesla trade appraisal is outdated. • Your EV sales strategy needs a rapid pivot. The newly released Cars Commerce data behind it: | • 61% of EV shoppers paused purchases after the credit expired, signaling Tesla’s “under $40K” message will redefine affordability expectations. • Used EV pricing is already reacting: –10.4% QoQ for EVs overall vs. –2.9% for ICE; non-Tesla EVs –11.7%, Tesla –1.9%, giving the new Standard trims credibility and compressing used-EV ceilings. • Shopper behavior shifted fast: new-EV views –8%; used-EV searches +12%. A sub-$40K Tesla will intensify cross-shopping in the $35–45K range. • More than half (53%) of consumers now value education and transparency over incentives — dealers must differentiate on expertise, not price. The bottom line: Tesla didn’t just discount - they reshaped the EV market. Dealers who reprice quickly, retrain their teams, and lead with clarity will outperform those who react slowly. Check out the full episode of The Kramer Show with Jimmy Douglas from Plug, on the topic of all things EV is today’s market on my YouTube channel: youtube.com/watch?v=hLauF4… Cars Commerce #cars #electricvehicle #dealership cardealership
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Brian Kramer
Brian Kramer@KramerBrian·
Something big is coming, Monday November 24th… ⏳👀🚀
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Brian Kramer
Brian Kramer@KramerBrian·
Wrapping up a whirlwind of a week🌪️ at amazing events, spending time with amazing people. Palm Beach => Miami Miami => Los Angeles Los Angeles => Las Vegas Las Vegas => Naples Finally headed back home after a few weeks on the road. ✈️🧳🛅 This week was action packed, and a great reminder of the amazing innovation happening right now. There’s never been a more exciting time to be in retail automotive!!🚀🌎 #cars #automotive #retail #ai
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Brian Kramer
Brian Kramer@KramerBrian·
The automotive retail landscape 🌎 is changing exponentially!! 💨 The next 3 years will be the biggest market share land grab since the internet boom of the late ‘90’s- for those that prepare for it…💥🚀🚘
Car Dealership Guy@GuyDealership

More car buyers are entering the funnel at the trade-in stage. @KramerBrian, EVP, Dealer Growth & Success at @Cars_Commerce, explains how answering the trade value question upfront is helping dealers keep high-intent shoppers in the pipeline. "[Clients] want their question answered, and if you don't answer their question specifically on the trade, they're going to go somewhere else. And that's where we see a huge drop off. In the last year, the trade-in has become the first point of entry. They're looking at CTV, then they percolate down to marketplaces, then they're going to the dealer's website, and then they're going through that experience. You've got the client at the bottom of the funnel, there's two things that are the highest intent: credit app, trade appraisal. If you let them bounce and you don't answer their question, they're going to one of your competitors who's going to do it." Daily Dealer live hosted by @samdarc and @udemartino — listen to the full episode here: dealershipguy.com/auto-marketing… - Thank you to our partner CR Stream! Check them out by visiting crstream.com

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