Kristen

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Kristen

Kristen

@KristenD56

Fractional CMO and marketing advisor for the #educationindustry, #edtech, and #highered, entrepreneur, mom & wife, 90's rock lover.

Boston, MA Katılım Ocak 2009
541 Takip Edilen1K Takipçiler
Kristen
Kristen@KristenD56·
Identify your ideal customer and talk to them!
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Kristen
Kristen@KristenD56·
9 ideas for marketing your #edtech product to parents: 1. Reach Out to Your Network 2. SEO 3. Organic Instagram or TikTok 4. User-Generated Content 5. PR 6. Partnerships 7. Niche Events 8. Newsletters 9. Google and Instagram Ads But how do you know which are right for you?
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Kristen
Kristen@KristenD56·
What does a Fractional CMO do? Some only help with strategy, some help with strategy & roll up their sleeves (like me), some excel at execution and are really fractional marketing directors. I'm honored to be included in @amandanat's article on this topic. sparktoro.com/blog/maybe-you…
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Kristen
Kristen@KristenD56·
"Focus on what your brand is doing to solve specific pain points—teachers’ lack of work-life balance, for example. Avoid the temptation to overpromise (“Our brand makes teaching reading easy!)” Good insights from @MDRBiz mdreducation.com/reports/23-mar…
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Kristen
Kristen@KristenD56·
Edtech companies need to involve the administration (buyers) and teachers (users) in the sales & marketing process. Here are some ways to engage teachers: edsurge.com/news/2022-12-1…
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Kristen
Kristen@KristenD56·
I started my company as a Fractional CMO in 2020. Cool to see that interest in this service has increased since! Source: @explodingtopics
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Entrepreneur
Entrepreneur@Entrepreneur·
Grasping the right time to jump on brave alterations is essential to success. Here are seven signs you no longer have an employee mentality.
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EMARKETER
EMARKETER@eMarketer·
Stay ahead of the curve with a better understanding of evolving media usage and behavior with our 12th Annual Global Media Intelligence Report. Get an exclusive preview of the report here: insiderintelligence.com/resources/glob…
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Kristen
Kristen@KristenD56·
If your marketing success is based on last-click/lead source data, you're missing out. Marketing plays a much bigger role than bringing leads in from one channel. I love this view of evaluating marketing through revenue lift vs. sourcing from @RossGraber. forrester.com/blogs/b2b-mark…
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Kristen
Kristen@KristenD56·
Video is still an underrated marketing tactic..interesting info from @Gartner_inc about what consumers want to see from brand videos....short product videos.
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The Hechinger Report
The Hechinger Report@hechingerreport·
Sharing more data about career and technical education would open up choices and opportunities bit.ly/3zSKtK6
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Kristen
Kristen@KristenD56·
Fascinating! The impact of losing social growth is interesting, especially in light of discussions around the fate of higher ed. The degree and academics are one piece of the experience - learning how to be independent and collaborative is just as important.
Debi Kleiman@drkleiman

I did research to understand #student engagement with in-person activities in a post-Pandemic #college context - it seemed like it declined at almost every universities. Lessons learned have implications for all student-centered events and activities. @drkleiman/5689f33fa9cf" target="_blank" rel="nofollow noopener">medium.com/@drkleiman/568…

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Keşfet

@LearnLaunchX @amandanat @MDRBiz @explodingtopics @EdMarketBrief @RossGraber @Gartner_inc @AntoinetteBanks