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Today we’re introducing Mercedes-Benz NXT, a long-term commitment to building a dedicated presence within the Web3 community. Mercedes-Benz NXT will be @MercedesBenz's home for blockchain-based digital art and digital collectibles. Follow us to find out more soon.

7/ Satellite projects are standalone activities with a smaller scope and are often contrived in partnership with others. These one-time, unique ideas can express creativity more flexibly without having to worry about the consistency of the core collections.

6/ Core collections are planned, developed, and managed by 0xNXT and launched directly under the Mercedes-Benz brand. These digital objects are part of a coherent story: interrelated projects that continue to build on each other. The first is coming very soon.

1/ Welcome to Mercedes-Benz NXT. We are 0xNXT, the creative studio for Mercedes-Benz’s blockchain-based digital art and collectibles, and we’d like to share our perspective on collectibility, a framework for better predictability for collectors, and what to expect in the future🧵

8/ Satellite projects focus on playful experimentation unhindered by long-term plans. An example is “What is Nature?”, a completed project by the artist Seunghyo Jang, commissioned by Mercedes-Benz Korea, launched before Mercedes-Benz NXT and not connected to it.

9/ Peripheral projects are third-party projects that make use of Mercedes-Benz trademarks, whether officially licensed or through fair use. These digital objects are created and distributed independently from Mercedes-Benz, but may sometimes be supported through communication.

10/ One such peripheral project was NF-G, realized by ART2PEOPLE, for which the Mercedes-Benz G-Class was an inspiration. It used vehicle attributes under fair use and Mercedes-Benz covered this on its own channels. It is not connected to the activities of Mercedes-Benz NXT.

11/ Another example of a peripheral project: The Mercedes-AMG PETRONAS Formula ONE Team has released blockchain-based digital objects in the past, which are not connected to the activities of Mercedes-Benz NXT.

12/ This framework, its categories, and the visuals associated with each of them will be a recurring element in all future communication. Find out more on our website: nxt.mercedes-benz.com/ecosystem

13/ We are looking forward to share more updates in the coming weeks. You can also follow us on @farcaster_xyz or read and collect larger updates on @viamirror.

14/ End of thread. Any further tweets below that look like they’re from us are likely impersonators. Don’t click on their links. Please be aware that all mints will be announced seven days prior on at least two of our official channels. We will NEVER do stealth mints. Stay safe🚨

7/ To build the creative studio 0xNXT, Mercedes-Benz has joined forces with their long-time creative partner Omnicom and a team of NFT enthusiasts who have been active in the NFT collector community for years. 0xNXT is a dedicated legal entity.

6/ The formation of Mercedes-Benz NXT and 0xNXT marks a long-term commitment to blockchain-based digital objects, as well as the first time that Mercedes-Benz has actively teamed up with an official partner for their portfolio of digital objects.

1/ Having introduced Mercedes-Benz NXT, the creative studio 0xNXT, and our perspective on collectibility and predictability (see previous thread), we’d like to share our vision, long-term approach, and structure today 🧵

8/ For the first time, this structure enables Mercedes-Benz to participate in this space with a long-term strategy and the necessary resources. The scope of Mercedes-Benz NXT spans all of the Mercedes-Benz brands and product portfolio.

9/ So what‘s next? We’re very excited to announce more details about upcoming activities very soon. You will be the first to know!

10/ End of thread. Any further tweets below that look like they’re from us are likely impersonators. Don’t click on their links. Please be aware that all mints will be announced seven days prior on at least two of our official channels. We will NEVER do stealth mints. Stay safe🚨

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