Lewis | CRO & Landing Pages

Anatomy Of High-Converting Homepages: (Bookmark this)

🚨 Big opportunity for creative strategists. One of my clients — one of the fastest-growing football brands in the world — is hiring a dedicated Creative Strategist for their new kids' category. The offer: → Competitive base salary → Huge performance bonuses tied to ad spend on your creatives → Serious room to grow inside a young, ambitious, founder-led team What they want: → Experience at 7/8-figure DTC brands → Strong grasp of consumer psychology + direct response → Fluent in Meta ad accounts — reads the metrics that matter, knows what to change → Has worked with a video editor and designer to produce ads → Loves football and/or has marketed to parents (big bonus) This one will move fast. If you know someone — tag them. Apply 👇 forms.gle/8V7r86GjG4nJQe…

@ecomstreur 🤔

One change. +12% conversion rate. No new ads, no new traffic, no new product. Just this:

What An Optimized Product Page Looks Like:

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These optimized infographics we built for Good For Pets are insane. They answer every major concern dog owners have around digestion, skin issues, and probiotic effectiveness (all before they hit the buy button). Here’s a quick breakdown of the structure 👇 Here’s the structure (steal it): 1️⃣ Problem → Promise Frame Open with the big relief claims, itching, digestion, skin, stools—so owners instantly connect their dog’s issues to a clear solution. 2️⃣ Visual Mechanism (simple explanation) Show why cold-processed probiotics actually work (instead of baked treats destroying cultures). This solves the #1 skepticism owners have. 3️⃣ What To Expect Timeline Set expectations for Weeks 1–8. Pet owners care about results AND timing. This kills doubts early. 4️⃣ Simple Dosage Visual Fast clarity = more trust. Dosage is one of the biggest buying objections in pet supplements, this makes it frictionless. 5️⃣ Real Owner Reviews (face + story) Pet parents believe other pet parents more than brand messages. Social proof is everything here. 6️⃣ Why Choose Us (Instant Positioning) Cold-processed, vet-approved, made-in-Britain, mission-led… this locks the brand as the premium choice in seconds. This infographic arc educates, reduces anxiety, builds trust, and turns skeptical pet parents into confident buyers in under 10 seconds. If you sell pet supplements and you’re not using a structure like this, you’re leaving conversion on the table.

Need a landing page or CRO? Book a free call 👇 calendly.com/lewisshomar/30…

Hero Landing Page for Vital Hydra

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Just wrapped a full infographic system for a gut health supplement brand, and this is how you sell a trust-dependent internal health product to cold traffic. These visuals answer the real objections people have before buying gut supplements: “Will this actually fix my gut?”, “How does it work?”, “How is this different from everything else?”, “How do I take it?”, and “What if it doesn’t work?”, before they ever hit the buy button. Here’s the structure (steal this): 1️⃣ Outcome-First Promise “Everything your gut needs to function at its best.” Lead with digestion, absorption, inflammation, and energy, not ingredient dumps. 2️⃣ Founder-Led Origin Story Show why the product exists. Real problem → root-cause focus → better solution. This builds belief fast. 3️⃣ Simple Visual Mechanism A clear step-by-step “How it works” flow. Gut lining → balance → absorption → inflammation. Understanding = trust. 4️⃣ How-To-Use Clarity Dosage, timing, mixing, shown visually. Removes hesitation and prevents misuse. 5️⃣ Comparison Table (Us vs Typical Gut Supplements) System-level support vs symptom chasing. No hype, just positioning that makes the choice obvious. 6️⃣ Real Social Proof (Face + Story) A believable testimonial from someone like them. This matters more than claims in gut health. 7️⃣ Strong Risk Reversal 30-day money-back guarantee + quality badges. Removes the final “what if” barrier. This infographic arc educates, builds confidence, and removes friction in seconds exactly what cold traffic needs for gut health products. If you sell supplements where trust and understanding matter and you’re not structuring visuals like this, you’re quietly bleeding CVR.

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Optimized PDP for Yaju

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Hero Landing Page For Carna Nutrition

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