Lewis | CRO & Landing Pages

#189 Daily CRO Tip: Want to increase LTV? Design your page to sell the subscription, not the one-time purchase. Most brands treat subscriptions like a small option. The highest converting stores make it the obvious choice. What we did here: • Show the subscription discount clearly (25% OFF) • Display the full value stack (free gifts, bonuses, savings) • Visualize the loyalty journey with reward tiers • Keep one-time purchase less prominent Why this works: • Makes subscribing feel like the smart decision • Customers see the long-term value instantly • Builds higher LTV and predictable revenue If your subscription layout isn’t doing the selling… You’re leaving serious lifetime value on the table.

#188 Daily CRO Tip: Got athletes, models, or creators using your product? Show it. Most brands hide this kind of proof somewhere in the footer… when it should be doing the heavy lifting for trust. What we did here: • Show real creators using the product • Display their profiles & audiences • Turn their posts into visual social proof Why this works: • Authority transfers instantly • Visitors think: “If they trust it, it must work.” • Makes the brand feel popular and credible People trust people. Especially people they recognize. So if athletes, models, or creators are using your product… Don’t just mention it.
 Show it.

#187 Daily CRO Tip: Saying your product “fixes the problem”… but not showing proof? You’re missing conversions. 📸 Before & After > Claims If you’re listing benefits in copy, back them up with real transformations. What we did here: • Clear Before / After visuals • Benefits written next to the transformation • Copy + proof working together Why this works: • Makes the result tangible
 • Removes skepticism
 • Lets visitors see what they’re buying Don’t just tell them it works. Show them it works. Copy convinces. Transformations convert.

#186 Daily CRO Tip: Offering a guarantee but hiding it in the fine print? You’re leaving trust (and conversions) on the table. 💡 Put the guarantee directly in the CTA. What we did here: ❌ “Get Your AOG Bundle” ✅ “Get Your AOG Bundle — Risk Free” Why this works: • Reduces fear at the exact moment of decision • Signals confidence in the product • Answers the unspoken question: “What if it doesn’t work?” Your CTA isn’t just a button. It’s reassurance. If you have a guarantee, lead with it, not after the click.

#185 Daily CRO Tip: Want your comparison table to actually convert? Don’t just list features. Show them. 🧠 Text explains 👀 Images convince ❤️ Emotion sells What we did here: • Each feature is paired with a real-life visual • The image proves the benefit (hug, comfort, relaxation) • The comparison feels intuitive, not technical Why this works: • Faster understanding = less friction • Visitors don’t have to imagine the difference, they see it • Emotional products convert better when visuals lead If your comparison table looks like a spreadsheet, it’s getting skipped. Make it visual. Make it emotional. Make it obvious.

#184 Daily CRO Tip: Selling a plushy… but don’t tell people why they’ll love it? You’re forcing them to guess. 🧠 Don’t rely on logic 💗 Sell the feeling 🧸 Let imagination do the work What to do: • Add a clear “Why You’ll Love This” section • Show real use moments (hugging, relaxing, sleeping, gifting) • Pair each image with a benefit-driven reason, not fluff Why this works: • People buy plushies for comfort, emotion, and warmth • Visual + benefit helps them picture owning it • If they can feel it mentally, they’re far more likely to buy If your product is emotional by nature, don’t just show it. Explain why it matters.