@casglb Why got your credit line rejected and why dont you have a rep?
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Jesse Streur
77 posts
Jesse Streur
@ecomstreur
Co-owner HappyFlops Sharing the behind-the-scenes of an 8-figure brand DMs are open for questions!
Amsterdam NL Katılım Mart 2026
52 Takip Edilen143 Takipçiler
FUCK META 🚨🚨🚨🚨
$10,000/day in Meta ad spend.
Now they want me to pre-deposit $70,000. Every week.
They removed credit card payments.
No warning.
Rejected my invoicing application.
No reason.
Support told me to “ask a friend.”
I have employees.
I have payroll.
And Meta told me to call my mom.
@Meta does not care if your business survives.
You are not a partner.
You are a deposit.
April 8th thousands of businesses go dark.
Not because ads don’t work.
Because Meta broke their own system and called it policy.
Every new day, new loss for Meta.
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Always funny to see what brands do on april fools. This is what our team did on email. Did you do anything for your brand on this day?
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manus has been the champ
David Herrmann@herrmanndigital
I now use Manus more than any other AI tool.
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Final Update: month closed at 126K with 3.09x ROAS
+130% vs previous month
Antonio Ventre@antonioventre_
Solid start of the month for this small brand Thinking that they were doing only $9K/Month when I onboarded them few months ago 😂 Well, on a path to $100K/month this month while maintaining a healthy 4x ROAS Letssgooo 🚀
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Say: "30-day money back guarantee."
They ignore it.
Say: "if you try it for 30 days and don't feel different, I don't want your money."
They buy.
Same policy. Different conviction.
Conviction converts.
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you either run a google store, rarely touch it & live in bali
or surfscale to $100k/days on meta living in dubai
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We onboarded this brand in February.
Closing this month on 4 ROAS.
Came from 2 ROAS. Not profitable.
Solely relying on UGC creators.
No specific strategy in place for each briefing.
Tested 150+ statics.
We diversified content with AI voice overs.
No inventory issues had us scale towards 2k+ orders.
Now double-down on what works + LPs setup.
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2.3+ ROAS ads are moving toward formats like this
not ugc creators
not influencers
not doctors talking on camera
just simple animated visuals showing the problem instantly
clean design, clear hook, easy to understand in seconds
you don’t need explanation
you just get it
that’s why people keep watching
it doesn’t feel like an ad
no friction, no overthinking
just instant clarity
this format now works across multiple niches
weight loss, gut health, skincare, supplements
same style reused
different angles tested constantly
one concept → dozens of creatives
rt + comment “visualflow” and i’ll send the setup
(follow for dm)
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@oliverbrocato We try to tackle this by doing monthly sessions on what can potentially go wrong in the business and come up with pre solution already when we launch new stuff for example. Its called Pre Mortum as business term I think
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If ur an ecom founder, u need to assume something WILL break.
I'm all for going into something bullish, but being blindly optimistic is going to kill ur biz.
U launch a new ad set. It flops.
U panic, kill everything, and reset from zero.
U hire fast. They rage quit in 2 weeks.
Now ur ops are on fire and ur scrambling.
U push inventory. Doesn’t sell.
Now cash is locked and ur stuck.
This happens to everyone.
But the founders who survive?
They expect it.
So when it hits, they already:
> Have 10 more creatives ready
> Have backup candidates in pipeline
> Planned for slow-moving SKUs with backup liquidation channels
Optimism gets u started.
Paranoia keeps u alive.
U will face failure.
The key is not to make it ur last by expecting it.
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3 into running stores
i thought i understood unit economics
until i looked at one number i’d been ignoring
had a store doing $160k/month.
felt like a real business.
profitable on paper.
then one afternoon in my office i pulled up something i'd never properly looked at before.
refund rate by SKU.
not blended. by individual product.
my best selling product.
the one i was scaling hardest.
the one i was most proud of.
refund rate of 12.4%.
i just stared at it.
went back through the last 6 months of ad spend on that product.
$180k in ads.
driving revenue that was sending 12 cents of every dollar straight back out the door.
plus the CAC i'd already paid.
plus the margin i'd made nothing on.
plus chargebacks quietly building in the background.
i'd been scaling a leak and calling it growth.
dug into the reviews on that SKU specifically.
same complaint showing up over and over.
product sizing wasn't matching the size guide.
customers felt misled by the photos.
completely fixable problems.
but because i was always looking at blended refund rates nobody had ever found them.
blended rate looked fine at 3.8%.
pulled ad spend on that SKU immediately.
fixed the size guide.
updated the product photography to accurately represent sizing.
rewrote the description to set proper expectations.
refund rate dropped from 12.4% to 3.1% in 8 weeks.
then scaled it again.
this time properly.
the product became one of the best performing SKUs in the store within 3 months.
i think about how long i was scaling that product before i looked at the number that actually mattered.
blended metrics are comfortable.
they smooth everything out.
make the business look healthier than it is.
hide the problems until the problems are too big to hide.
look at your refund rate by SKU today.
not blended.
by product.
you might find something that's been quietly compounding for months.
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Working on an AI agent for Customer Support that can handle 2.000+ tickets per day.
This will be insane. Will share soon.
Follow us for our ecom automation journey.
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We would make April even better 🥹🙏🏾 Never in my life did I ever have this much orders in 1 month 🙏🏾.
The Goal is hitting 1k+ orders/month
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