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@alexabati_uncw @AlexKrallman I definitely agree with you on this point. The YouTube Shorts not only address the existing audience but also new ones, who will then be convinced to watch and even follow the channel in the longer term. #UNCWMKTG #ICMKTG

@AlexKrallman Investing in YouTube shorts could be a good way of “capturing” your audience. It’s notoriously hard to get YouTube videos on the explore page so using shorts might be a good way to reach people initially and then having them check out your channel #ICMKTG #UNCWMKTG

@AlexKrallman Marketers should invest in YouTube Shorts because it's not only the shorter versions of their long videos, but it's the place where audiences, existing but also new, are entertained with shorter and easy-to-understand videos. #UNCWMKTG #ICMKTG

@19050312b @LaurelAynne I definitely agree with you there. People who are already familiar with a product are more likely to buy it again rather than try a new one. The return of "Boo Buckets" would therefore not only convince new consumers but also win back older ones. #ICMKTG #UNCWMKTG

@LaurelAynne #uncwmktg #icmktg I think that a nostalgic return is enough to stand out because a lot of consumers like consistency within brands. Buyers might get upset with brands for not continuing to bring back seasonal items that they have had for consecutive years.

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne I think that McDonald's nostalgic return is enough to stand out from its competition, since "Boo Buckets" is not only tempting for children, but also for the older generation, as they reminisce and then want to be a child again. #ICMKTG #UNCWMKTG

@CopywriterBob Sharing personal examples of other students is a good way to encourage students to try out campus resources. When students talk about their positive experiences, students feel more comfortable asking for help because they can relate to them. #ICMKTG #UNCWMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@timjoyce46 @CopywriterBob I definitely agree with you there. Students can identify themselves with other students and they realise that they are not alone with their problems. By sharing positive experiences, students are encouraged to use campus resources and get people to help them. #ICMKTG #UNCWMKTG

@Capitaldemarca Brands must be willing to devote sufficient resources to research to improve the understanding of Hispanic consumer language and culture. Research can uncover common misconceptions, such as the importance of people's values, and thus reach the Hispanic market. #ICMKTG #UNCWMKTG

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Kk_arrington @Capitaldemarca I agree. Many companies try to promote themselves only for Hispanic Heritage Month, but they frequently do not have an understanding of consumer language and culture, which can lead to misunderstandings, such as the importance of the value of Hispanic people. #ICMKTG #UNCWMKTG

@Capitaldemarca Companies could do more research on the culture and incorporate it into their products. I find that a lot of companies think that it is enough to just promote Hispanic heritage month. Celebrating this month should be more than just a social media post. #ICMKTG #UNCWMKTG

@julia_dorne @AlexKrallman On this point, I definitely agree with you. If virtual influencers have never experienced the real benefit of a product, how can customers know if it is truly beneficial. #ICMKTG #UNCWMKTG

@AlexKrallman #LWUstrategy #ICMKTG I can see how using CGI influencers would allow companies to directly show their target market. However, I think that by having human influencers, you get people who are diverse and willing to share a honest review that viewers are more likely to believe in.

@AlexKrallman Virtual influencers could be seen as not authentic enough and thus discourage buyers from buying, for example, a cream to treat acne, because virtual influencers have never experienced the actual benefits of the product. #ICMKTG #UNCWMKTG

@LaurelAynne Increasingly tech-savvy seniors present a huge marketing opportunity. The basic strategy is to increase the need to target seniors first and specifically, as they rarely change their mind after a good brand experience and stay loyal to the brand longer. #ICMKTG #UNCWMKTG

When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@JamisonDevol @LaurelAynne That's a very important point. Especially since Corona, the older generation has caught up a lot in terms of dealing with online concepts. They may not know how every single app works, but the apps they use (such as Facebook), they know how to use. #ICMKTG #UNCWMKTG

@LaurelAynne Even if younger crowds are more understanding of online concepts, the older generations are advancing as well! It may just be a difference in placement such as Facebook for older crowds and Instagram for younger targets. #ICMKTG #WVU315