Julia B

4.1K posts

Julia B

@julia_dorne

TDHS '19 | BHDT | LU ‘22 |

Virginia, USA Katılım Mayıs 2015

181 Takip Edilen183 Takipçiler

Julia B@julia_dorne·9 Kas

@EmmaAdams525 @Capitaldemarca @PepsiCo @Fritolay @LaurelAynne Hello Emma!! I really liked @Fritolay sponsor ad for FIFA. I think that it was a great marketing move to create not 1, but 3 new limited edition chip flavors that were inspired by fan favorites. I think that it will encourage lots of fans to buy them. #LWUstrategy #ICMKTG

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Emma Adams@EmmaAdams525·7 Kas

@Capitaldemarca @PepsiCo's @Fritolay was a sponsor for FIFA in 2022. One ad I saw that was pretty neat was this ad for these 3 limited edition chip flavors that were inspired by the World Cup fans' favorite gamely foods. Great place to market this clever campaign! #ICMKTG #WVU315 @LaurelAynne

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José L. Saavedra Torres@Capitaldemarca·7 Kas

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Julia B@julia_dorne·7 Kas

@Capitaldemarca @CopywriterBob 2/2 hotelweyanoke.com Hotel Weyanoke is a boutique hotel located in Farmville, VA. If they were to create an ad, they are guaranteed to get much more business for bookings and events.

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Julia B@julia_dorne·7 Kas

@Capitaldemarca @CopywriterBob #ICMKTG #LWUstrategy youtu.be/9m-WTobPA-A Puma has a great chance to succeed in the market because they’re combining soccer and Puma clothing wear to create a desire for the brand. 1/2

YouTube

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Julia B@julia_dorne·31 Eki

@meganelliott_18 @LaurelAynne Hi Megan! I am also grateful for the continuously advancing technology and hope to be a part of a large company that will make a change in the future. #ICMKTG #LWUstrategy

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Megan Elliott@meganelliott_18·31 Eki

@LaurelAynne As a future marketer, I am grateful for all of the technological advances that have changed the world of marketing. In 5 years I'd love to be on a digital marketing team for a large company such as Coca-Cola. #WVU315 #ICMKTG

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Laurel Aynne Cook, Ph.D.@LaurelAynne·31 Eki

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Julia B@julia_dorne·31 Eki

@LaurelAynne #ICMKTG #LWUstrategy I am very grateful for the continuing advances in technology. In 5 years, I hope to be a member of a firm that continuously adds to the company in a positive and way.

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Julia B@julia_dorne·26 Eki

@LaurelAynne #ICMKTG #LWUstrategy I don’t think that social media firms have too much power. We all make mistakes and learn from them. I understand if something is removed for a safety reason. However if it’s removed bc of a difference of opinion I don’t think that it should be allowed.

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Laurel Aynne Cook, Ph.D.@LaurelAynne·24 Eki

Elon Musk is due to close his deal w/ Twitter on Friday. Kanye West is set to acquire another social media platform, Parler. When celebs buy/create social media channels, then, is this approach good for the rest of us? 🆘 Week 8️⃣ of #ICMKTG #WVU315 #WVU389 twitter.com/BryanTMcLeod/s…

Doctor Mac@BryanTMcLeod

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

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Julia B@julia_dorne·26 Eki

@DevinR0902 @LaurelAynne #ICMKTG #LWUstrategy Hi Devin! I agree that it is a good thing. I think that this allows for different opinions and everyone has a right to their own opinion. However I think that there are professional ways to go about it that should be considered from both parties.

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Devin@DevinR0902·25 Eki

@LaurelAynne Social media sites don't have too much power. It is a good thing that celebrities can create channels or buy the sites to address their ban because it's their right under the 1st amendment for freedom of speech, which limits social media sites power. @LaurelAynne #ICMKTG #WVU389

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Julia B@julia_dorne·19 Eki

@DevinR0902 @CopywriterBob @LaurelAynne Hi Devin! I think that this is a great way to show how different companies handle their business in the same aspect. Prada did the right thing and used faux fur; whereas Zara tried to seem like they were following but ended up making themselves look worse. #ICMKTG #LWUstrategy

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Devin@DevinR0902·18 Eki

@CopywriterBob Prada succeeds in their animal rights movement. They use faux fur as a social responsibility instead of animal fur. However, brands such as Zara who claim to follow this, suffered backlash when their "faux fur" was tested and it was animal fur. @LaurelAynne #ICMKTG #WVU389

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R Wixel Barnwell, PhD@CopywriterBob·17 Eki

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Julia B@julia_dorne·19 Eki

@CopywriterBob #ICMKTG #LWUstrategy One example of a brand who has succeeded in standing for something more is Dove. Dove has done numerous campaigns about “Real Beauty”. It has been extremely successful for their business and for their customers to gain confidence. dove.com/us/en/stories/…

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Julia B@julia_dorne·12 Eki

@brburri @AlexKrallman Hi Brooke! I think investing in YouTube Shorts right now is a great idea. YouTube is very large so you’re guaranteed a large audience basically no matter what. #LWUstrategy #ICMKTG

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Brooke Burris@brburri·12 Eki

@AlexKrallman I would invest in YouTube Shorts right now. I just started using YouTube Shorts myself this week! YouTube is the second largest global platform- trailing just behind Facebook. but, YouTube has more demographic diversity (especially with age). #UNCWMKTG #ICMKTG

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Julia B@julia_dorne·12 Eki

@AlexKrallman #LWstrategy #ICMKTG I would invest in Facebook Live Shopping because I have been a part of one before and I’ve seen it be very successful. It allows customers to see things that they like at every angle and buy it immediately. It’s easy and not very expensive for the business.

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Julia B@julia_dorne·6 Eki

@courtney_bearer @LaurelAynne @McDonalds @lushcosmetics Hi Courtney! I agree that the nostalgia marketing will increase sales and marketing! I like your Lush example. I think they really tried to give the audience what they would like for the upcoming holiday. #ICMKTG #LWUstrategy

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Laurel Aynne Cook, Ph.D.@LaurelAynne·3 Eki

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Julia B@julia_dorne·6 Eki

@LaurelAynne #ICMKTG #LWUstratwgy I do think that Mcdonald’s nostalgic return is enough to stand out from its competition. We can relate it with the new Hocus Pocus. It’s in different markets, but because of the original HP audience plus the kids now, I believe it was a marketing success.

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Julia B@julia_dorne·27 Eyl

@CopywriterBob #ICMKTG #LWUstrategy Longwood has resources on campus: CAPS and support groups. However, I think a lot of students don’t take advantage of these resources because it’s in a group setting. I believe having more one-on-one help is more beneficial. It also helps build relationships.

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R Wixel Barnwell, PhD@CopywriterBob·26 Eyl

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

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Julia B@julia_dorne·27 Eyl

@DevonOakes8 @CopywriterBob Hi Devon! I really like the idea of Wellness days! I think that it’s beneficial for both students and professors. It’s a win-win for everyone. #ICMTKG #LWUstrategy

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Devon Oakes@DevonOakes8·27 Eyl

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

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Julia B@julia_dorne·19 Eyl

@EmmaAdams525 @Capitaldemarca @LaurelAynne Good idea, Emma! I think that having companies that are bilingual will help everyone have a better understanding of each other and the company. That way, both parties have a positive outcome and experience. #ICMKTG #LWUstrategy

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Emma Adams@EmmaAdams525·19 Eyl

@Capitaldemarca #ICMKTG #WVU315 @LaurelAynne A new way firms can market to & reach Latinx consumers is by partnering w bilingual forums/apps (ex. Veo) that target Spanish-speaking consumers. This is what Clorox & General Mills have done to exclusively reach members of the Spanish-speaking market

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José L. Saavedra Torres@Capitaldemarca·19 Eyl

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Julia B@julia_dorne·19 Eyl

@Capitaldemarca #ICMKTG #LWUstrategy It’s important to market to everyone. I think the main way to market to people from Hispanic or any other culture is to try to connect with them. I think NASA did a great job celebrating their Hispanic & Latinx colleagues while also inspiring their audience.

NASA Earth@NASAEarth

Today is the start of #HispanicHeritageMonth! Today and every day, NASA honors our Hispanic and Latinx colleagues exploring our home planet and beyond. 🌎 🚀 ✨

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Julia B@julia_dorne·13 Eyl

@cad8332 @AlexKrallman I definitely agree, Carly! However, I think that for a beauty brand to use virtual influencers, it would have to be on a very fine line because of the focus on different types of beauty. As well as wanting all women to feel beautiful. #LWUstrategy #IMCTKG

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Julia B@julia_dorne·13 Eyl

@AlexKrallman #LWUstrategy #ICMKTG I can see how using CGI influencers would allow companies to directly show their target market. However, I think that by having human influencers, you get people who are diverse and willing to share a honest review that viewers are more likely to believe in.

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K E L L I@thatkelligirll·8 Eyl

i love replacing my feelings with new clothes and iced coffee

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@EmmaAdams525 @Capitaldemarca @PepsiCo @Fritolay @LaurelAynne @CopywriterBob @meganelliott_18 @DevinR0902