Limousine Liberal Doomsday Prepper

@girdley @MediaKing I’ve never met a happier archetype than southern business owners making $500k-$1M and very involved with family, active social life, etc

@MediaKing It's also a southern problem in ths US - things are "easy" and people reach a certain level of aspiration and stop pushing. Much different than the coasts.

The Midwest entrepreneur trap: Build a great business. Stay quiet about it. Wonder why it's hard to hire, raise money, attract partners. Nobody cares you if nobody knows you. Being public about MarketBeat's growth changed everything — attention, hiring, deals, inbound, etc.

@Co1eem Lol ridiculous

Came across this VSL. Crazy good. If I was 50+ I’m 1000% falling for this. Give it a watch. evacielle.shop/core-lead1

@oliviercroguy Agreed

Is there an ab testing tool that automatically test new landing page headlines/content and keeps the winner? Without needing to step in and monitor all day And it finds winner, it would automatically create a new ab test Someone build this I will buy

@MediaKing 40 or 36?

Dwell in the land.

@TrafficBrokerX Helllllo ? Mr Traffic how can I assist with your issue today? Yes Mr Traffic. Thank you Mr Traffic

Soul Crushing feeling to wait patiently on hold for a customer service call and then hearing “the wrong voice” on the other end You already know you’re time will be wasted

@MediaKing Any info on how you match a user to an offer? Is it by a specific stock, theme, etc? Automated flows or hammering specific segments with campaigns?

Acquisition strategy should match how many ways you monetize. One product → tight targeting, must break even fast. Many products → broad net, patient with CAC, worth more over time. We have 200+ offers. We can wait. Most publishers can't. That's not a bug — it's the model.

@ENowoslawski @patrickdichter @ohhratssss Way too low vol agreed.

@patrickdichter @ohhratssss Just my 2 cents, that’s just not enough volume to know anything. We start every customer with 200 inboxes. That Andrew guy should be able to help you that already dm’d you.

Fool me three times, can’t get fooled again. We tried cold email marketing again for a 3rd time with zero results. 👍

@sasasokas Beast

Here’s 7 figures worth of creative testing principles for casino ads. First things first: account structure isn’t nearly as important as messaging structure. You can use CBO, ABO, ASC, flexible campaigns. I don’t care. There are much better technical media buyers explaining that. What actually matters is how you structure your creative testing. That’s what moves CPA in iGaming. Back to it. I use creative “concepts”. Most people throw that word around but never define it. My definition is simple: 1. Who exactly am I talking to 2. How do I approach them That’s it. The variations happen inside the creatives. Inside the ad account (personal preference): Each concept gets an ID → CID 1 Each concept gets its own ad set Each creative is an ad Creatives inside the concept get decimals → CID 1.1, 1.2, etc. Now how I build a new concept. Example: promoting a casino offer. Every concept has three building blocks. 1. Persona (most important) Highly specific demographics and psychographics pulled from market research. Their situation. Their desires. Their frustrations. Specificity matters more than depth here. Depth gets tested later inside the creative. Example persona: A 27 year old guy who works a normal job, watches gambling clips on TikTok, and dreams about hitting a big win that changes everything. 2. Angle The specific reason your persona would click the ad. Example: Problem → bored with slow money and wants excitement Angle → turning small deposits into big wins Utility → online casino games with bonuses and fast payouts. 3. Sophistication level Where the player sits in their journey. Example A New to online casinos. You only need to show the excitement of winning and how easy it is to start. Example B Already plays slots and knows how bonuses work. Now you lean into mechanics like free spins, RTP, and deposit multipliers. Final concept example: A young guy bored with his routine job discovers he can spin slots on his phone and potentially hit a life-changing win with a small deposit. Now we get to the creatives. Two variables matter most. Variable 1: Copy (60–70% weight) Things I test inside copy: The core mechanism Example: turning small bets into big wins. Player motivations Excitement Escapism Fast money Entertainment. Buyer psychology Risk takers Dreamers Analytical bonus hunters. Tone. This is massively underrated. Two ads can say the same thing but perform completely differently depending on tone. Examples: Excitement tone “What if tonight’s spin is the one?” Curiosity tone “This slot just paid out $8,400 from a $20 spin.” Authority tone “Players are switching to this casino because of the payout speed.” Language patterns used by gamblers. Example: “What if the next spin is the one that changes everything?” Variable 2: Format The communication medium. Examples: UGC selfie videos Screen recordings of slots Animated jackpot counters Casino gameplay clips Reaction videos Green screen explanations. Format matters, but copy usually drives most of the performance. That’s the framework. Most casino advertisers obsess over campaign structure. But the real leverage is always in the creative concepts.

@Seanfrank Drakes

Are there any brands where you open EVERY email?

@alexander1kx Cocaine, caviar, cigarette ?

The French do a few things right. Triple C truly the breakfast of champions

@MehtabKarta Agreed. Traveling to FL in winter makes me feel this way too. Live in upper Midwest.

One of my favorite parts about the US is how different it is state-to-state. States like Utah are completely different than Texas or Nevada even though all 3 are red.

@Seanfrank Now do Ticketmaster

Capitalism is just the best system. When something is expensive, people rush in to make money. Supply explodes. It always leads to a surplus. Prices come down. That expensive thing is now cheap. Romans spent 75%of all their money on food. The Soviets spent 45%. The average American RIGHT NOW in 2026? 10%. Your great grandparents spent 20% of all their money on clothes. Now we have minimum wage workers ordering burrito taxis, doing haul videos on tik tok The only time this system breaks is when regulation stops it. Want cheaper houses? Build more. Want more expensive houses? Stop them from being built. Who wants more expensive houses? People who currently own houses. If there is excess margin, it will be extracted through competion IF THAT COMPETITION IS ALLOWED. This creates the incentive to capture power to stop competition. Our legal system, our politicians on both sides of the isle have been captured to stop competition in their own pet industries. This is leading to a bunch of teenagers thinking capitalism is failed. Or that we are at the late stages of it. There is no end of capitalism. Just the vines of political capture trying to choke it. If you want cheaper shit- You want less regulation and more capitalism. This is the only solve for housing, education, everything. Don’t let them promise you things they don’t have and can’t deliver.

@MehtabKarta Where do you run repurchase surveys? Klaviyo emails/SMS or on website?

Using a prepurchase survey, you can see what answers differ from the post purchase survey to find where you are leaking customers. For example, "What is your biggest concern about purchasing from BhogalCorp©" Run it prepurchase and post And look at the difference, usually very different answers. Same with questions like "What is stopping you from buying today"(pre) VS "why did you buy today" (post)

@willemFromFargo @Seanfrank lol

@Seanfrank Uh I'm one of those lawyers you speak of, so I better save that money in case I need food or maybe clothes, you know since chatgpt will have my job soon and all.....I'm sure you had no idea where those $76 come from tho, also with no money why do we need your wallet??

It’s obvious ai will change a lot of stuff. Nothing will be disrupted more than lawyers. It’s as bad as software engineers. I’ve spent over $10,000,000 on lawyers. It’s a field that tries to be truth seeking. It’s highly process oriented. Deadlines, fillings, responses. Finding precedent that agrees with you and disagrees with the counter argument. It’s token work. And it’s the most expensive tokens in the market. $1,000 an hour. Nickle and dimed over 15 minute increments. Partners expected to bill 2200 hours… There is no better professional work for Claude to one shot. It’s economical because the human costs are so high. It’s structured. And the response will be SLOW. The legal system is slow. By design. So they can charge more. Why bill for 10 hours when we can make more process and bill for 10,000. Lawyers will scramble to try and protect the profession. But they only have 2 paths- Legal challenges and regulator capture. Congress doesn’t work anymore. So it will be legal challenges. Which will take 4 years. And by then- The models are out and working. There is no going back. Don’t let your kids become lawyers.

@willemFromFargo @Seanfrank lol

@Seanfrank Dude you sell wallets, let's be serious here. Two pieces of metal with a drawstring in the middle talking about lawyers and software engineers going extinct. Your 2 slabs and rubber will be gone before any of your predictions

@TylerDay38 What does demand a moat mean in this case?

In a world where good ad content becomes commoditized The only thing that matters is having quality deal flow for offers/clients and exclusivity Find good offers, fill caps aggressively and consistently, demand a moat, print