Ling-Ling Zhou

@LingLZhou, @keishacutright1, and I are delighted to have our research summarized by @HarvardBiz!: hbr.org/2022/03/resear…

Brands that praise their competitors achieve increased advertising click-through rates, greater social media engagement, increased sales, and other gains. Learn more: bit.ly/3ClpLRG By @LingLZhou, @katherinemdu, and Keisha M. Cutright

In the latest edition of Strategist's Digest we look at why brands benefit when they praise their rivals (it's to do with costly signalling). cont.gs/3H08elw

Thank you for highlighting our research! @KatherineMDu, @keishacutright1, and I are so excited that our work is being shared out there 😄

@LingLZhou, @KatherineMDu, and I are excited to share new research--brands could stand to be nicer to one another! journals.sagepub.com/doi/10.1177/00…

Is it time to retire the #brandwars? New research from #marketing Prof. Keisha Cutright shows brands can boost their own sales and reputations by praising rivals. dukefuqua.com/3F5Rqsj @Jofmarketing

Really excited to share our work! @KatherineMDu