
Katherine Du
147 posts

Katherine Du
@KatherineMDu
Asst. Prof. of Marketing @UWM exploring branding, consumer self-expression, & authenticity w/experimental methods. @DukeU & @UChicago alumna. (she/her)
Milwaukee, Wisconsin, USA Katılım Mayıs 2020
682 Takip Edilen490 Takipçiler
Katherine Du retweetledi

“Bunch of jerks”! Find out how brands can use reappropriation as a strategy to respond to unwarranted
insults in this new research by @KatherineMDu, @LingLZhou, and @keishacutright1
doi.org/10.1002/jcpy.7…
English
Katherine Du retweetledi
Katherine Du retweetledi
Katherine Du retweetledi

It’s stories like these that inspired me to explore our love for #spontaneity in entertainment with @KatherineMDu & @keishacutright1.
This *on-the-spot* collab helped put Eminem on the map and won him his first Grammy.
English
Katherine Du retweetledi

The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment bit.ly/43HdJzR
English
Katherine Du retweetledi

Are you still reeling from the emotional rollercoaster of @Succession’s Season 4 (in a good way)?
That might have something to do with how much they improvised key moments.
See why here:👇👇
The Conversation U.S.@ConversationUS
The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment bit.ly/43HdJzR
English
Katherine Du retweetledi

The worst of the pandemic now feels behind us now that life has (mostly) returned to normal. However, the pandemic may have forever transformed markets & consumers. To learn more, join our webinar, Tues., Apr. 25, 9-10:30am (EST). Register here (free): osu.zoom.us/webinar/regist…

English
Katherine Du retweetledi

Great entertainment often has spontaneity—ad-libbed lines (Lotus’ “Peppa Pig”), last-minute recordings (Beatles’ 1969 rooftop concert), on-the-fly sports plays (Mahomes’ “flick” pass). But do consumers like spontaneity in entertainment? Why or why not? (1/6)

Cornell Johnson@CornellMBA
Want to double your social media engagement? Try featuring spontaneous, unscripted moments. Check out research by @jacirifkin bit.ly/409eWPr
English
Katherine Du retweetledi

Saw this "dueling preference" tips tactic at a café. It seems like they have read this @jofmarketing paper by @jacirifkin, @KatherineMDu, & @j1berger: journals.sagepub.com/eprint/88RA7KF… I picked Koda-Bear by the way 🐕

English

Two of my favorite reportedly improvised moments, both Jim Carrey: "6:30. Dinner with me. I can't cancel that again" (The Grinch) and "Wanna hear the most annoying sound in the world?" (Dumb and Dumber). Any favorites, @jacirifkin? (2/2)
GIF
English

@jacirifkin (our awesome leader), @keishacutright1, and I had a blast exploring consumers' fascination with spontaneity in our forthcoming @JCRNEWS paper. What are some of your favorite spontaneous moments in entertainment (like movies, TV, sports, or music)? (1/2)
Jacqueline Rifkin@jacirifkin
Some of my favorite moments from pop culture were ab-libbed. After several years of me-search, my amazing co-authors (@KatherineMDu, @keishacutright1) and I have learned that this isn't a coincidence! business.cornell.edu/hub/2023/03/16… @JCRNEWS @CornellMBA
English

@FOX6Weather (I'm also learning that ice accumulation in layers is actually more appropriately called ice *accretion*. Weather is neat.)
English

Only in Milwaukee does a local meteorologist (@FOX6Weather) use a stack of bloody mary garnishes to demonstrate how layers of ice can accumulate, and then in the next sentence politely scold an Illinois driver blowing by their news van. Peak audience awareness 👏🏻

English

@TosenNwadeiOB @ericarbailey one of the best opening lines for a talk I've experienced: not a catfish, just having technical difficulties 🤣
English

@jacirifkin Drats. Foiled again. Was totes hoping to hack into your manuscript central account.
English

@ericarbailey Anyone who is interested in learning more is welcome to email me at katdu@uwm.edu or message me here on Twitter🙂
English

@ericarbailey Thank you SO much for organizing and inviting me to share, Erica!
English
Katherine Du retweetledi

Excited about this line up for tomorrow👑. If you're attending the *inaugural* Authenticity preconference, you're in for a real treat 🥳🎉🙌🏾!
@ericarbailey @KatherineMDu @rosannaksmith
English
Katherine Du retweetledi







