Katherine Du

“Bunch of jerks”! Find out how brands can use reappropriation as a strategy to respond to unwarranted insults in this new research by @KatherineMDu, @LingLZhou, and @keishacutright1 doi.org/10.1002/jcpy.7…

@jacirifkin @BuzzFeed Yesss!

Smart post, @BuzzFeed. People ❤️ articles like this. Peep the science here 👇 academic.oup.com/jcr/article-ab…

A lot of high-performers have children. That means if you want to build a high-performing org, you have to build the best possible working environment for parents.

It’s stories like these that inspired me to explore our love for #spontaneity in entertainment with @KatherineMDu & @keishacutright1. This *on-the-spot* collab helped put Eminem on the map and won him his first Grammy.

The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment bit.ly/43HdJzR

Are you still reeling from the emotional rollercoaster of @Succession’s Season 4 (in a good way)? That might have something to do with how much they improvised key moments. See why here:👇👇

The worst of the pandemic now feels behind us now that life has (mostly) returned to normal. However, the pandemic may have forever transformed markets & consumers. To learn more, join our webinar, Tues., Apr. 25, 9-10:30am (EST). Register here (free): osu.zoom.us/webinar/regist…

Great entertainment often has spontaneity—ad-libbed lines (Lotus’ “Peppa Pig”), last-minute recordings (Beatles’ 1969 rooftop concert), on-the-fly sports plays (Mahomes’ “flick” pass). But do consumers like spontaneity in entertainment? Why or why not? (1/6)

Saw this "dueling preference" tips tactic at a café. It seems like they have read this @jofmarketing paper by @jacirifkin, @KatherineMDu, & @j1berger: journals.sagepub.com/eprint/88RA7KF… I picked Koda-Bear by the way 🐕

Two of my favorite reportedly improvised moments, both Jim Carrey: "6:30. Dinner with me. I can't cancel that again" (The Grinch) and "Wanna hear the most annoying sound in the world?" (Dumb and Dumber). Any favorites, @jacirifkin? (2/2)

@jacirifkin (our awesome leader), @keishacutright1, and I had a blast exploring consumers' fascination with spontaneity in our forthcoming @JCRNEWS paper. What are some of your favorite spontaneous moments in entertainment (like movies, TV, sports, or music)? (1/2)

@FOX6Weather (I'm also learning that ice accumulation in layers is actually more appropriately called ice *accretion*. Weather is neat.)

Only in Milwaukee does a local meteorologist (@FOX6Weather) use a stack of bloody mary garnishes to demonstrate how layers of ice can accumulate, and then in the next sentence politely scold an Illinois driver blowing by their news van. Peak audience awareness 👏🏻

@TosenNwadeiOB @ericarbailey one of the best opening lines for a talk I've experienced: not a catfish, just having technical difficulties 🤣

@ericarbailey I see you caught my good side 🫠😉.

@jacirifkin Drats. Foiled again. Was totes hoping to hack into your manuscript central account.

Worth clarifying--this is *not* my username or password. 🤣

I'm not sure what I did to make this happen, but somehow my password manager displayed this to me today. Freudian technology?

@ericarbailey Anyone who is interested in learning more is welcome to email me at katdu@uwm.edu or message me here on Twitter🙂

@ericarbailey Thank you SO much for organizing and inviting me to share, Erica!

Excited about this line up for tomorrow👑. If you're attending the *inaugural* Authenticity preconference, you're in for a real treat 🥳🎉🙌🏾! @ericarbailey @KatherineMDu @rosannaksmith

Absolutely living for this great horned owl looking flabbergasted to learn facts about itself.