@BoringBiz_ Thank you for clarifying. And we absolutely donated 10% of gross profits (different than actual company profit aka net profit, which was negative).
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Liquid Death
2K posts
Liquid Death
@LiquidDeath
Don’t be scared. It's just a better-for-you beverage company. #MurderYourThirst #DeathToPlasticBottles
Los Angeles, CA Katılım Ekim 2017
174 Takip Edilen53.4K Takipçiler
apologies for the confusion, i misread their statement. as a few others pointed out, they seem to have donated a portion of proceeds, but clearly didn’t stick to the 10% tagline they guided to initially because they were unprofitable
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Liquid Death claims that they donate 10% of profits on every can of water they sell
Turns out the company has donated $0 so far because they have never turned a profit on the business P&L
This is equivalent to an unemployed person claiming they donate 100% of their salary lmao
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@Timcast We can keep going as long as you can Tim. We're just curious to see how much time, energy, and air time a serious news journalist will keep giving to a canned beverage company because he's angry they ended their sponsorship of his skateboarder friend Richie.
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Hahaha Timcast IRL didn't exist in 2012 you retard
The Liquid Death CEO wont stop tweeting at me Holy shit
He's fucking losing his mind
Hahahahahha
Liquid Death@LiquidDeath
Look how angry the Pool Boy gets when he's wrong and realizes he doesn't really know what he's talking about. But when you make your money talking into a microphone on Youtube, you don't really need to understand how actual packaged goods businesses work. And I'd hate to be an investor in your Youtube media company with your massively declining video views per ChatGPT analysis:
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@ChaseLarabee @RationalBlonde @Timcast Yep 50% of profits was donated. There were only a couple hundred limited edition toys produced. Calling it a ruse would be false. But as they say, why ruin a good story with the truth?
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@LiquidDeath @RationalBlonde Now I’m dying to know if 50% of the profits from these stuffed animals back in 2020 were donated lol. What a ruse.
Cc @Timcast
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This tweet from Liquid Death is a prosecutor's wet dream.
Liquid Death’s “10% of profits” defense is worse than the original problem.
Let me explain:
Their cans literally say “10% of the profits from every can sold is donated to help kill plastic pollution.”
That’s a PER-SALE charitable claim.
To the average consumer, that means: “When I buy a can, part of that money helps the environment.” Regulators would also interpret that as a per-transaction promise, not a company-level one.
Now the founder is saying, “We weren’t profitable, so 10% of zero profit is zero donation.”
Here’s the issue — that’s not how marketing law works.
Under FTC and state consumer protection rules, a claim is judged by what a reasonable consumer believes, not by what the company meant or how it keeps its books.
Consumers aren’t expected to know whether your business is in the red.
If your packaging implies an active donation from every purchase, you need to actually make those donations—or clearly disclose that it only happens if you’re profitable.
Otherwise, it’s deceptive advertising.
Liquid Death@LiquidDeath
Hey Tim. Let's talk math. We talked at length about beverage business realities and how LD is still not yet a profitable company. And we definitely were not 4 years ago. So when the verbiage says "10% of profits" that could mean 10% of $0 which is $0. Which is not true. I simply forgot on the spot and heard you say "10% of sales" which you did say, which was never true. We have documented donations of hundreds of thousands of dollars per year even when we were small and unprofitable. That is why the copy was changed to be "portion of the proceeds is donated" to be more clear that we actually donate money. Where saying 10% of profits doesn't actually convey real donations if a company isn't profitable.
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@floridaborn0613 @misfitpatriot_ @Timcast Pretty much. But we don't use any of the weird colors or dyes so it's clear liquid.
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I wanna thank .@Timcast for being such a childish cunt trying to cancel a company because his buddy got fired.
If it weren’t for his smear campaign I would never have looked into all the good work .@LiquidDeath is doing to help fight plastic pollution.
I used to think they were just some douchey overpriced water company, but now they have my full support.
Fuck Tim, and fuck Cancel Culture.
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Tim Pool is a piece of shit and a hypocrite, and I have the receipts to back it up. After seeing his debate with .@LiquidDeath I’m throwing my full support behind their company and will start promoting their products free of charge on my podcast.
Fuck cancel culture is what got me started in the online community, and it will always be a top issue for me.
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The Misfit Patriot@misfitpatriot_
Tim Pool is a piece of shit and a hypocrite, and I have the receipts to back it up. After seeing his debate with .@LiquidDeath I’m throwing my full support behind their company and will start promoting their products free of charge on my podcast. Fuck cancel culture is what got me started in the online community, and it will always be a top issue for me.
QME
The Liquid Death CEO is having a full blown melt down
Holy fuck
Lolol id hate to be an investor in this shitcan company right now.
Liquid Death@LiquidDeath
@Timcast Hey @grok isn't it true that glass water bottles use several times more plastic than an aluminum can (printed can not shrink label can)?
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Look how angry the Pool Boy gets when he's wrong and realizes he doesn't really know what he's talking about. But when you make your money talking into a microphone on Youtube, you don't really need to understand how actual packaged goods businesses work. And I'd hate to be an investor in your Youtube media company with your massively declining video views per ChatGPT analysis:
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Glass bottles with aluminum caps typically still use a thin plastic liner or seal in the cap for airtightness (about 1-2g of plastic). Recent studies (e.g., from France's food safety agency) show these can shed more microplastics into drinks than plastic bottles—up to 50x higher due to cap coatings. Aluminum cans remain lower in total plastic (under 0.1g lining).
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Cheaper than @LiquidDeath and in glass bottles
It took us 2 hours to source the water, bottling, and to produce graphics
We are currently producing the bottles and labels for our new Artesian Water brand 'Pool Water'
Will take 3 weeks or so to stock
castbrew.com/products/glass…
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Glass water bottles often include a plastic cap (around 2-3g) and sometimes labels, while printed aluminum cans have a thin internal plastic lining (under 0.1g). So yes, glass typically uses more plastic overall. For full context, aluminum cans generally have a lower environmental footprint per lifecycle analyses from sources like the International Aluminium Institute and AEPW.
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@cookie_monsturd @Timcast Hey @grok isn't it true that glass water bottles use several times more plastic than an aluminum can (printed can not shrink label can)?
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@LiquidDeath @Timcast Maybe change the name to LiquidCopium, Liquid Cope, or Liquid Seethe. Seems about right with the plastic lined cans and all. Going on about glass cost when Perrier and others did it for ages.
Point the finger at the messenger, pathetic. Your company defamed itself on his show.
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Also, he's not just a skater dude on social media. He's a multi-million dollar media company posting false financial information about a company he's never seen a financial document from. There are actual rules and legal guidelines around one company trying to cause harm to another.
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When I was at the .@Timcast studio, there were multiple refrigerators filled with aluminum cans, and probably hundreds more stocked piled in the building. So after watching him try to cancel .@LiquidDeath for following the same regulations as every other company he promotes, I think it’s fair to demand he throw every fucking one of them in the dumpster.
If you see an aluminum can on the table during his show moving forward, that’s all the evidence you need he doesn’t actually care about what he’s claiming. He’s just trying to destroy a business because he doesn’t like the owner.
Fuck cancel culture!
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@Timcast It says “10% of the profits of every can sold” it doesn’t matter if the company is profitable or not. If @LiquidDeath sold a single can 10% of the profits of that can sold were said to go to charity. Did they?
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You said "5 percent of the profits" I responded "your site in 2021 said 10%"
Yes I said the word sales after that incorrectly but again that was AFTER you said "profits" and I responded to the profits claim
My god dude just stop talking Holy fuck
Each post you make is just digging you in deeper
Liquid Death@LiquidDeath
Hey Tim. Let's talk math. We talked at length about beverage business realities and how LD is still not yet a profitable company. And we definitely were not 4 years ago. So when the verbiage says "10% of profits" that could mean 10% of $0 which is $0. Which is not true. I simply forgot on the spot and heard you say "10% of sales" which you did say, which was never true. We have documented donations of hundreds of thousands of dollars per year even when we were small and unprofitable. That is why the copy was changed to be "portion of the proceeds is donated" to be more clear that we actually donate money. Where saying 10% of profits doesn't actually convey real donations if a company isn't profitable.
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Hey Tim. Let's talk math. We talked at length about beverage business realities and how LD is still not yet a profitable company. And we definitely were not 4 years ago. So when the verbiage says "10% of profits" that could mean 10% of $0 which is $0. Which is not true. I simply forgot on the spot and heard you say "10% of sales" which you did say, which was never true. We have documented donations of hundreds of thousands of dollars per year even when we were small and unprofitable. That is why the copy was changed to be "portion of the proceeds is donated" to be more clear that we actually donate money. Where saying 10% of profits doesn't actually convey real donations if a company isn't profitable.
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It gets worse
@LiquidDeath ceo says they NEVER gave 10% of profits
However for over A YEAR their website advertised that they did.
Maybe he is just a bad CEO and doesn't know what his company is doing
Or maybe hes lying
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There's only one asshole here Tim. You decided to take public shit on a company you knew little about in an industry you knew little about. I was even willing to come on your show and talk it out. You could have done the right thing and been a man and admitted you were wrong, and in return I would have done the right thing and given $1M to charity. But your ego and insecurity is too big for that. And now that you are threatening legal action like a total coward, the conversation is over and you can speak to our attorneys moving forward. It's been fun Tim.
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I got another idea
Go fuck yourself
I'll file a complaint with the FTC instead.
Yall could have just said ok, changed the bullshit marketing, and owned up to it
But if you want to be assholes then I can play too.
Liquid Death@LiquidDeath
Hey @Timcast. Mike again. I have a counter for you. You unfairly started this whole thing calling us a "garbage company" and "absolute shit" and even a "bad company" to millions of people. And largely because of your pro skater friend being bummed we couldn't keep paying him. But we had a good debate, you realized you were wrong about a few things, and we ended with you saying that you actually like our brand. There's no way you can look me in the eye and still say we're a shit company. We're doing more good than many others. We're helping people make healthier beverage choices (using LD to cut back on alcohol and sugary drinks) and for giving a much better alternative to unrecyclable plastic bottles. I think it's fair to ask for a public apology from you. If you post a video apology to my hardworking staff at Liquid Death for being a bit of an unnecessary jerk (it can happen to the best of us), Liquid Death will agree to pay $1M to @5gyres if they will accept an extended payment plan📈♻️
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Liquid Death@LiquidDeath
Hey @Timcast. Mike again. I have a counter for you. You unfairly started this whole thing calling us a "garbage company" and "absolute shit" and even a "bad company" to millions of people. And largely because of your pro skater friend being bummed we couldn't keep paying him. But we had a good debate, you realized you were wrong about a few things, and we ended with you saying that you actually like our brand. There's no way you can look me in the eye and still say we're a shit company. We're doing more good than many others. We're helping people make healthier beverage choices (using LD to cut back on alcohol and sugary drinks) and for giving a much better alternative to unrecyclable plastic bottles. I think it's fair to ask for a public apology from you. If you post a video apology to my hardworking staff at Liquid Death for being a bit of an unnecessary jerk (it can happen to the best of us), Liquid Death will agree to pay $1M to @5gyres if they will accept an extended payment plan📈♻️
QME
Tim: @LiquidDeath please make the $1,000,000 check out to @5gyres to continue their work in ending plastic pollution.
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Hey @Timcast. Mike again. I have a counter for you. You unfairly started this whole thing calling us a "garbage company" and "absolute shit" and even a "bad company" to millions of people. And largely because of your pro skater friend being bummed we couldn't keep paying him.
But we had a good debate, you realized you were wrong about a few things, and we ended with you saying that you actually like our brand. There's no way you can look me in the eye and still say we're a shit company. We're doing more good than many others. We're helping people make healthier beverage choices (using LD to cut back on alcohol and sugary drinks) and for giving a much better alternative to unrecyclable plastic bottles.
I think it's fair to ask for a public apology from you. If you post a video apology to my hardworking staff at Liquid Death for being a bit of an unnecessary jerk (it can happen to the best of us), Liquid Death will agree to pay $1M to @5gyres if they will accept an extended payment plan📈♻️
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“Pony up. Be honorable. You lost the bet. Make this donation of $1,000,000 @LiquidDeath to @5gyres to fight plastic pollution.”
Tim Pool challenges Mike Cessario to step up and pay the million dollar bet.
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No what you are reading on our site is correct. Our Mountain Water products (plain still and plain sparkling water) uses water from natural mountain source. Tim's blanket tweet "Liquid Death's water comes from LA municipal water" which is easily interpreted as ALL Liquid Death products use RO tap water, is false. Tim is only referencing our flavored products across soda, iced tea, and energy use RO water. But he doesn't make that clear.
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.@LiquidDeath CEO Mike Cessario on how they source their water: "We use reverse osmosis water, which is basically, it's Los Angeles municipal tap water."
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