Adam Litzenberger retweetledi
Adam Litzenberger
13.6K posts

Adam Litzenberger
@LitzenUp
Putting the zen in Litzenberger. Tech. Product marketing @discord. Previously @tiktok_us, @Google, @Twitter, @BestBuy. Minnesota nice. #Commerce #Marketing $BTC
San Francisco 🌉 Katılım Ekim 2010
940 Takip Edilen2.8K Takipçiler

@robertloerzel I can’t see any comments because my rate limit is exceeded.
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So I’m hiring for head of growth right now, and the interview process is just me giving them $2500 💰
They then spend it advertising our startup, and the most creative and effective marketers get to the final interview
The strangest thing…very few candidates actually spent the money 😅
Out of the 8 candidates only 2 of them spent even a dollar
To make things even more interesting, although I felt this was a reasonable take home assignment, I don’t like having people work for me for free
So I even gave them affiliate incentives so they’d be compensated for the paid users they bring in with OUR money 🤯
I thought it’d be a fun challenge, but maybe the task was too hard or they felt it’d take too much time 🤷♂️
Some part of me feels like this is a win because I only want to work with scrappy people who can get results on small budgets
But there were some candidates I thought had a ton of potential, but they ghosted haha
Will think some more and tweak the next marketing interview accordingly
Any theories on why there was such a big drop off? 🧐
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Adam Litzenberger retweetledi

The devil works hard, but @Barbie’s marketing team is INSANE
Small visual thread of all their awesome work as of late:
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@MikelbcWilson it's okay. Food is blah. Ambience is a little weird.
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This timeline is WILD.
San Francisco Chronicle@sfchronicle
Elon Musk and Mark Zuckerberg, two of the Bay Area’s and the world’s highest-profile tech billionaires, have agreed to fight each other in a cage match. The idea took off in a series of viral messages posted to their respective social media platforms. trib.al/2Mu9qlc
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Grimace taking over the @McDonalds handle is unhinged. And I love it. Hpbd Grimace.
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@chaosfury2016 @sfstandard yes, it was kind of hard to find. Tucked up on the 4th level in the corner. Not surprised it wasn’t doing too well.
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@sfstandard Wait there was a cinematic at Westfield mall? 😂 I always went to AMC metreon 16
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BREAKING: The Cinemark movie theater in the Downtown SF Westfield Mall will permanently close this month.
The news comes just days after Westfield’s announcement that it plans to give up the mall to its lender, citing “challenging operating conditions.” sfstandard.com/business/san-f…
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Adam Litzenberger retweetledi

More young people are using TikTok to access news 📱📈
2022
- 40% of 18-24-year-olds used TikTok
- 15% using TikTok for news
2023
- 44% of 18-24-year-olds used TikTok
- 20% using TikTok for news
Facebook has become less popular as a news source, with only 28% of people saying they accessed news on the app this year, compared with 42% in 2016.
Usage of Twitter for news has remained "relatively stable" in most countries
news.sky.com/story/more-you… / @risj_oxford

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Adam Litzenberger retweetledi

Exclusive: Westfield stopped paying its $558 million mortgage and is surrendering its namesake SF mall, the biggest in the city, to lenders in the wake of Nordstrom's planned closure and plunging foot traffic (down ~42% from 2019) and sales (down ~1/3) sfchronicle.com/bayarea/articl…
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