Luc Wiesman
542 posts

Luc Wiesman
@LucWiesman
Founder & Publisher of DMARGE.
Sydney Katılım Ekim 2023
28 Takip Edilen114 Takipçiler

Don't mind the occasional rant. This one, however, is more timely than ever, as publishers' "web" audiences evaporate and eyeballs shift toward discovery. #digitalpublishing #media
@lucwiesman/why-agencies-and-publishers-need-a-new-way-to-measure-audience-value-df97bb33485f" target="_blank" rel="nofollow noopener">medium.com/@lucwiesman/wh…
English

Meta is set to pull ~$243B in ad revenue in 2026. For context, most major publishers make $1–10B total revenue. You could bundle the world’s biggest media companies together and still not match Meta. We fooked.
Press Gazette@pressgazette
Meta is projected to generate more ad revenue than Google in 2026, with the Instagram owner expected to reach $243.46bn ahead of the tech giant's projected $239.54bn searchengineland.com/meta-is-on-tra…
English



@gaganghotra_ Its like lining up at airport security and picking the wrong line. You've come this far, you might as well wait it out.
English


@afilluzeau @gaganghotra_ Agreed. If you are saying 'ads' then you have no idea about HCU. This a very small piece of the pie. Far too many sites suffered the same fate.
English

@gaganghotra_ Ceux qui disent que est à cause de la pub n’ont dont toujours pas compris ce qu’était le hcu de 2023 et comment récupérer et surtout ce que veut Google comme site.
Français

traveloffpath .com was hit by HCU back in Sep 2023 and hasn't recovered even a little yet #SEO

English
Luc Wiesman retweetledi











