Lucky Generals

Farewell for now, Twitter (as we still like to call you). We’re off to BlueSky luckygenerals.bsky.social Meanwhile here’s how we’ll remember you...

Benedict Cumberbatch stars in ad targeting pension funds’ role in deforestation @LuckyGenerals buff.ly/3ZFESD1

You can buy the book here btw: reklamtortenet-shop.hu/andy-nairn--a-…

The Hungarian edition of Go Luck Yourself is out now (amusingly, they launched it on Friday the 13th). Stand by for us winning loads of brands from Budapest!

How @LuckyGenerals and Uncovered got the public to imagine a Labour government buff.ly/4eVduHe

Are we All Clear? A view from @HelenCalcraft @LuckyGenerals buff.ly/3zJqXTu

Big news from the Big Apple— Amelea Renshaw is back and heading up strategy with our New York Generals! We couldn’t be more excited to have her leading the charge.

“Performative change? Nah, we’re talking the real deal—systemic, from the ground up" For a thoughtful take on what the industry needs to do next, read this important piece by our brilliant @LameyaChaudhury. It’s a conversation we all need to be part of lbbonline.com/news/lucky-gen…

It’s giving ✨insight✨ Super proud of Trinity for slaying her first article in @TheDrum. Don’t miss her fresh take on Gen Z and digital disruption! thedrum.com/opinion/2024/0…

Hello U...take a look at the first piece of work from our new brand platform for @UswitchUK

Today is National Beach Day. Suncream check. Sun hat check. 10 box o’ Yorkshire Tea: cheeeeeeeeeeeeeck! Don’t forget to Pack Yer Bags. youtube.com/watch?v=ILU-r9…

We've always known our NY Managing Director, Hollie Alexander is an absolute star (and an absolute hoot). So we couldn't be more buzzing that she's been selected for the coveted ADCOLOR Conference and Awards LEADERS program. #ADCOLORLEADERS

Top piece in @MarketingWeekEd looking at brand building for a broad audience. @edfenergy's Diana Bowden talks about our new campaign ‘Change is in our Power’ and how no energy company is going as far as EDF to make changes across the whole ecosystem. marketingweek.com/edf-brand-plat…

The wait is over. Love is Blind UK has finally launched. And we can't get enough of it. Here's a little something we made to get you in the mood. Binge the whole thing on @netflix now.

We have never felt luckier. So thrilled we can share the news at the amazing Shelley Smoler and incredible Damien Le Castrec are joining the Generals at CCO and CSO respectively. We can't wait for the fun to begin. @Campaignmag article in the comments.

Proper chuffed to have been shortlisted for the IPA effectiveness awards for our work on Yorkshire Tea over the last 8 years, that saw us take them from 3rd in the market, to the nation's favourite brew. Fingers crossed we can DO IT FOR YORKSHIRE on the night!

Proud that @guardian recommended our work with @CoopFuneralcare as one of the best TV shows to watch. The series aims to normalise conversations around death by having celebrities plan each other’s funerals without discussing their wishes beforehand theguardian.com/tv-and-radio/a…

Today we've launched our first campaign for @edfenergy. Featuring a 9-year-old rockstar alongside the hardworking EDF workforce, we're showing that Change Is In Our Power.