Luke

2025 Project Recap, a quick glimpse at some of the projects we shipped last year. Massive thanks to everyone who trusted us to make their stuff look cool. Here's to making more cool things in 2026!

YO

@ethansuero_ Yeah its an adjustment for sure, but it's so worth it

I would love to take December off entirely to spend that month with him, but I think some work will need to be done at least with some retainers, and then calls to schedule projects for January. Last year we took 2 months to travel and only worked on retainers, so it'll be something similar I guess in terms of organising, but changing the pina colada for nappies.

With so much work to do, I've been hustling the last couple weeks at 10-12 hours a day. It's been a while since I've been in this situation for a good stretch. I had a nice balance going, but with so many projects coming in recently, plus the baby arriving towards the end of the year, I wanted to get as much done as possible before then. Trying to be mindful of not burning out, but all the projects I'm working on right now are really cool across a range of different industries, so I'm always looking forward to my next work session.

@pizzaboy B monogram goes hard

Even with a full client brief, notes, and signed off mood board... I don't think I'll be turning to farming just yet.

Skipping research and jumping straight into Illustrator is a trap. There's a good chance something similar already exists and you won't even know. You're working with the same basic shapes and ideas as everyone else. Research into your client's industry and competition is a goldmine. Gives you a clear read on where to explore and where to avoid. Combine that with sketching first and the mark already has a bit of you baked in before Illustrator is even open. The imperfections, the quirks, the decisions only you would make. That's how we end up with a mark thats unique and fits the brand.

@JoumanaElomar Appreciate you!

@LukeADesign +1 on this!! Lovely explorations

@dom_strykowski Yeah we’re done

@LukeADesign it's clear you can uninstall figma and illustrator at this point lmao

Fed Fable 5 Remedy's brief. I think we good 😂

@drapzdesigns 😍

@LukeADesign THE remedy made by Luke🫡

@drapzdesigns WHICH ONE

@LukeADesign one of my fav logos ngl

@designbymeris Thanks big dog

@LukeADesign Lovely work man.

Quick peek at the Remedy brand we shipped recently

@chris_strat Absolutely

@LukeADesign I mean you can get shapes from Shutterstock and stick Helvetica next to it. The point is a human interpreting your brand, because humans will be buying it.

@notstresing NO MICHAEL

@LukeADesign 🔥🔥 might have to swap 😂

@andreaskruszaki I LOVE it

@LukeADesign Don’t you like this perfect soulless svg wheel?

@LukeADesign yeah dude, we are fked!

@designbyaron But what about our jobs Aron

@LukeADesign It's all such a psyop its insaaane. makes scrolling the timeline unsufferable

@LukeADesign You're so cooked. 😀😀

Yeah kind of fire honestly

@CedrikStephen @notstresing Thanks man!

@LukeADesign turned out super cool! @notstresing you're in good hands here!