Sabitlenmiş Tweet

Designers have been asking for our full branding process breakdown.
Here it is (breaking it day by day for ease):
Day 0: We do the boring stuff
We send a proposal, agreement, and invoice (I do this in 40 minutes using the templates we have).
Day 1: Send questionnaire
Our questionnaire has 45 questions with 9 sections covering ICP, personality, competitors etc.
Day 2: Kickoff call (after they fill the questionnaire)
We go through their questionnaire answers. Show them 3 logo directions (round, square, abstract). Guide them in the direction we think will work best.
We also book the concept call 1-2 weeks out. This prevents client anxiety, they know something is coming up.
Day 3-5: Send love/hate exploration
We send 20-30 logos in their chosen direction only. We get ALL decision makers to fill it out. Hates are most important as they are a good boundary to have.
Day 5-14: Design
Client returns love/hate, we start concepting internally with the team. Then build out 3 concepts + semi-finished brand guidelines. We don't do check-ins or share sketches, the client doesn't hear a lot from us until the concept call.
Day 14: Concept call
Clients usually expect the bare minimum. But we present 3 concepts with type, colors, mockups and stuff like that. We show nearly complete guidelines which give them that 'wow' factor (well, not anymore, I've given away the sauce).
Day 14-17: Final delivery
Complete brand guidelines, nothing important to mention here.
Found this process works for us as there are minimal revisions, no client anxiety, wasted work and quick.
Not rocket science, but Happy Pizza science.

English















