MAGNA GLOBAL

A new study by MAGNA Media Trials and @ZEFRinc found that those surveyed least expect to encounter misinformation on traditional radio and podcasts. Read why @InsideRadio's Podcast News Daily highlights audio as the "safe haven" from misinformation: bit.ly/3u3pnpc

Consumers are exposed to an alarming amount of misinformation (93%) – which can have negative implications for brands. The study by MAGNA Media Trials x @ZEFRinc explores the true impact of misinformation on consumer sentiment and brands. Learn more here: bit.ly/3O5Juwa

We're looking forward to joining @ZEFRinc at #BrandSafetyWeek to discuss "Brand Suitability in the Age of Misinformation." Tune into to the panel discuss to hear what the experts have to say about much-talked about topic.

Ad fatigue is possible. The MAGNA Media Trials x @SpectrumReach study explores the best combination of media platforms to use to prevent viewers from saying they’ve seen “too much” of a brand. Learn about the impact of advertising across platforms here: bit.ly/3WoGz5m

Since the release of the MAGNA Media Trials x @Ketch_Digital study, questions loom around how brands will manage consumer data. Read @MediaVillageCom to learn more about why marketers should care about consumer privacy. bit.ly/3zkOsPu

MAGNA x @Nielsen study “Podcast Ad Effectiveness: Best Practices for Key Industries” reveals repetition in a podcast ad delivers strong results for CPG brands – 7% lift for purchase intent. Learn more practices for other industries to leverage podcasts: bit.ly/3sBun3D

Elijah Harris to @CampaignLiveUS on brands navigating the midterm election: "Make sure from a safety and suitability perspective you know what your guardrails are, and you have a set of tools that empower you to deliver on those within your media buys." bit.ly/3TTCNPc

Brands have grasped the importance of including creators in their creative strategies. @CampaignLiveUS tapped Elijah Harris, while attending @advertisingweek, on how creator strategies are evolving. Read the article here: bit.ly/3TLn9WR

MAGNA is committed to creating opportunities for diverse-owned media partners and the industry associations that support them. We’re excited to have Allie Kalish join in a panel discussion at the #2022ByBlackConference to share the benefits of investing in minority-owned media.

We're looking forward to joining the conversation on why media experts prefer ad buying for digital audio! Sara Tehrani will join the "Amplifying Quality Audio Opportunities." panel discussion today at @advertisingweek.

Huge thank you to the @VABIntel for having us at @advertisingweek NY! Dani Benowitz, MAGNA U.S. President, spoke on a panel with VAB, @MeetAmpersand & @sanofi about the steps the industry needs to take to move towards a more modern and innovative TV measurement future. #AWNY2022

We’re excited to announce the release of our latest Media Responsibility Index! The 4th edition of the study includes an assessment of 150+ partners’ safety efforts. Read about our findings here: bit.ly/3CnlNtK

New MAGNA ad forecast out today. Digital advertising: search and keyword ad format revenues are fueled by the growth of retail media networks, while social ad sales are slowing due to the app targeting limitations in iOS (+4% vs in 2021). Free summary: bit.ly/3y1U5RO.

We’re excited to announce the release of our latest U.S. Ad forecast September 2022 Update! U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022. Read the full findings here: bit.ly/3y1U5RO

Welcome to the #PassTheMic + the Defining Moment series. We’re giving powerful women in the industry the opportunity to make the world their mentee: bit.ly/3S4XMOD @MAGNAGLOBAL

An arsenal of Augmented Reality (AR) tactics is proven to be beneficial for a marketers ability to drive brand favorability and increase purchase intent. Learn the impact of AR ads in the Media Trials x @Snapchat study on WARC: bit.ly/3SnN5q8

MAGNA #MediaTrials, in partnership with @AmazonAds, study proves consumers find brand-funded entertainment more fun to watch than traditional commercials. Learn why and more in @Adweek. bit.ly/3xvm5gw

Eli Harris (EVP, Global Digital Partnerships & Media Responsibility) shared at @iab Audience Connect how MAGNA hopes to redefine value in media by providing @Mediabrands clients with a new metric.

Listen to Allie Kallish (EVP, Managing Director, Strategic Investment & Accountability) share the importance of maintaining great relationships – an asset that has complimented her intelligence and 20+ years of experience in the industry – on a recent episode of @siriusxmlife.