Cliff Auger

@tim_rolls Some cracking trips to be had in the Conference, Tim, as we had last year! See you in Sunderland.

Up ludicrously early en route to Sunderland for a potential ECL qualification decider🤔. Safe trip to all going up, see some of you up there.

@thebmstand Excellent post, mate. I’m from the same era as you, 50 years of watching Chelsea and you’ve summed up a lot of how I feel. 👍

As someone on Spirit of Shankly pointed out, this is just the original concept for the Premier League being delivered. The vision was to move football up a couple of social classes, which to me means price out the less wealthy and encourage a "better" class of clientele with more disposable income. They focused only on the vast riches the PL would bring and they were right. However that model only works long term with regeneration of new fans. It works if you are never gonna get relegated because the group of die hards whose loyalty and love for the club could not be quantified on a balance sheet, have already left and they are now doing something else with their match days. Most of them likely realise that it's quite useful getting the time back and similar to when you break up with an ex, there is rarely any going back. Without the diehards, who indoctrinated the next generation into being obsessed with the team, where does the next generation of fans come from? Good luck convincing a young person to spend what little they have left after paying their rent and other increasing costs, to allocate a big chunk of what's left for an overpriced season ticket. Not happening, football is not high on the importance scale when you can watch every game on telly. As for the "better" clientele they attracted, they will abandon ship as quickly as they arrived come any form of hard times. What the clubs are doing right now with ticket price rises is simply ensuring that they have no loyal die hard fanbase left in 10-15 years. These changes will be forever. No more capacity crowds for just playing in the PL, owners will be forced to try and actually win stuff. If they don't, goodbye fans. If they do, those fans will demand they do it again. I'm from an era that did not place expectation on clubs, we just handed over our money and went to football, because that is the way it was. I'm still clinging on but with next year being my 50th watching West Ham and having been banned this season for breaching health and safety, I'm pretty sure it will be my last one. Unless the owners who fucked my club up completely, finally get the message and fuck off back to their mansions. The people who own clubs know the square root of fuck all about the generations of fans who helped build that club to be the thing it was before they demolished everything they inherited. They do not comprehend love or loyalty because in their world, those things are cash transactions. Football as we knew it is on life support, but the owners won't realise until one day they look around that vast stadium and see a handful of fans watching the latest pile of average they decided to serve up. #BSOUT

@LMCChelsea Oh my God, 5 minutes in the job and you’ve already sold out! 😂😂

This is my kind of day at Stamford Bridge! 💙 Brown Enveloped....?

@WalterOtton @cfcunofficial @Camberleycfc @tim_rolls I’m doing power to the people salute!

@cfcunofficial @Camberleycfc @tim_rolls @MIBIAL Ah yes! I see Cliff.

I can see the BFG and Sausage @camberleycfc @tim_rolls

@PhilBeeson1 I really didn’t see that performance happening Phil. Thoroughly deserved.

@MIBIAL Your guarded optimism earlier today was well founded after all!

You soppy Arsenal twerps, read it and weep Chelsea Champions of the World……….for the second time💙💙💙

@neal_army You young people, I don’t know! 😱 I’m 65 now watched the whole game live and now on my way to SB! 😉

@NiceGuyKenny @onlyapound @JohnRaddon @ChelseaSTrust You’re right Kenny.

🎟️ #ChelseaFC has announced General Admission pricing for the 2025/26 season. More Info ⬇️

@JohnRaddon @ChelseaSTrust All in favour except the CST rep who voted against the vast majority of changes including the price increases.

@ChelseaSTrust I assume the Fan Advisory Board members are all in favour of the changes.

@IainRodger1 Good to see you out there mate, even though you held the bus up! 😂

4am celebration!

@BlueBlood2510 @boredsailor19 @PieCFC @GingerDarrenCFC @CFCROYALBLUE A long time ago now, Di! 😱

@boredsailor19 @MIBIAL @PieCFC @GingerDarrenCFC @CFCROYALBLUE It explains why he knows the people I know and they were shocking 😂

45 years ago? Mum saw it happen on her way home from work, she said it was the scariest thing she'd ever seen. Dad was frantic because mum was late, so he had to go & find her, funny the small things you remember. Terrorists never stood a chance

@BlueBlood2510 @PieCFC @GingerDarrenCFC @CFCROYALBLUE @boredsailor19 Just happened to be passing by! 😂

@MIBIAL @PieCFC @GingerDarrenCFC @CFCROYALBLUE @boredsailor19 You? 😳 wow cliff you bloody hooligan 😂

@PieCFC @GingerDarrenCFC @CFCROYALBLUE @boredsailor19 @BlueBlood2510 As were you, sir ! I never thought I’d see the day, mate! 😂

@ShedUpperMan @WeAre_TheShed Then the match started……

@WeAre_TheShed Old man having fun!

On the plus side, we only had 2 flags nicked today 👀 😂 Thanks to everyone who waved or passed on and thanks to the 10+ who stayed behind to help pack them away Win or lose, up the Blues 💙

@robertrea The whole coverage was poor, Rob. I realise it was an outside company doing the broadcast but it was under the BBC name. The sound, the editing, the camera work was pretty awful. More signs of cutbacks?

BBC commentary on the Chelsea Women’s game its usual level. “Chelsea find a way”. Yes, they found a way by being overwhelmingly better than their opponents for the last 45 minutes

@tim_rolls @la_femme_x Home now mate. Dozing on the settee.

@MIBIAL @la_femme_x Are you still there, Cliff? Get some sleep! Well done!

Why not! 💙💙💙 #NewProfilePic

@stevemoss10 @JohnRaddon @neal_army @lita12557 @cfcpep @maybemargo77 @thedivine_mrs_s @Karolyn_Charles @chelseacazza @BuddiCarol @melaniehazlehur @MilliLeaks_ @deanclay @DavidTossell @tim_rolls @NeilSpyBarnett @gate17marco @fleetphotos Cheers Steve. Don’t forget I’m only up the road if you fancy a cuppa any time. 👍

@GeorgeSmileyOBE Shame to see probably the most working class sport of the lot has sold out to the mighty dollar, mate! ☹️