Peter Cain

There are an endless number of consumer touch points. You know what's not endless? The marketing budget. That's why it's important to know where to spend your money Listen & learn re: the latest research on the topic from @IJRM upnextpodcast.com/episode-204/

Our latest research into short and long-term marketing effects in March issue of IJRM #MarketingMixModeling #Longtermeffects doi.org/10.1016/j.ijre…

@marketscience_ market.science/marketscience-…

@marketscience_ Our latest IJRM publication on short and long-term marketing effects. doi.org/10.1016/j.ijre…

@marketscience_ market.science/marketscience-…

@marketscience_ Latest IJRM research from Marketscience doi.org/10.1016/j.ijre…

@marketscience_ Latest IJRM research from Marketscience doi.org/10.1016/j.ijre…

If you haven't yet listened to our #Data Guru’s #podcast featuring company founders David Dixon & Dr. Cain now is the time! In this episode we join host, @simavasa to discuss all things #Marketing #Analytics. Listen here: apple.co/3d08t00

We’re excited to share that our #Data Guru’s #podcast episode – featuring company founders David Dixon & Peter Cain – is live! In this episode we join host, @simavasa to discuss the #economics of human behavior and all things #marketing #analytics. apple.co/3d08t00

Marketscience-Truesight and Intel win ICOM data creativity award 2019 for Attribution. #ICOM #Data #Attribution #Intel

Marketscience Consulting named leaders in Econometric Consulting UK lnkd.in/gb4HBTu lnkd.in/gaqe5xs

@MediaPost on the Marketscience-Truesight collaboration. mediapost.com/publications/a…

Truesight Consulting LLC and UK-based firm Marketscience Consulting Ltd launch strategic partnership to deliver new unified demand analytics solutions and services to the enterprise. bit.ly/2F2LZKt

Marketscience in the business news. marketscienceconsulting.com/marketscience-… #business&industry today

@Matt_Diner Here is a link to a more complete version of that article on my site. marketscienceconsulting.com/wp-content/upl… Best wishes Pete

ICYMI Limitations of randomised controlled trials • by Nobelist Deaton & Cartwright • voxeu.org/article/limita…

Brand experiences are key to MMM analytics, helping to explain long-term purchase behaviour #measureSOE