Miles West

335 posts

Miles West

Miles West

@MWStrategy

INDEPENDENT STRATEGY CONSULTANT with the creative chops and branding expertise to get the job done. Depth in both digital and traditional marketing.

Katılım Haziran 2012
74 Takip Edilen54 Takipçiler
Miles West
Miles West@MWStrategy·
Great read for anyone interested in 1:1 marketing at scale. "Every CMO’s success will hinge upon achieving that next level of hyper-personalization and playing a leading role in the #DTC revolution." @Merkle @Merkle_David bit.ly/39u5A66
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Miles West
Miles West@MWStrategy·
This is simply the best approach to analytics, data visualization and attribution I've seen. Will be a great webinar. Learn how to better interact with your #data and draw insights on a whole new level to feel much more confident about your #data-driven... bit.ly/33SXFw6
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Miles West
Miles West@MWStrategy·
Research shows that the migration of #healthcare professionals (#HCPs) from initial touch to progressively increasing levels of engagement leads to defined levels of Rx activity. Learn more from @Merkle's @HobieKent and Jane Portman here and at their... bit.ly/2n5FIL8
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Miles West
Miles West@MWStrategy·
New Haven Line. Police activity at Mamaroneck station? What’s going on? #metronorth
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Miles West
Miles West@MWStrategy·
One of the best pieces I've seen on the realities of implementing personalization. bit.ly/2nQkAW1
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Miles West
Miles West@MWStrategy·
Audio is the "red thread" that ties everything they do together...Love the digital branding and partnership approach to innovation. bit.ly/2L47LR2
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Miles West
Miles West@MWStrategy·
More email, fewer pharma websites. These stats are always interesting...especially if we can dig in and understand the "why" behind preferences. #strategy #email bit.ly/2vOP9Pf
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Miles West
Miles West@MWStrategy·
Love the idea of getting back to "courting tactics" that build trust over time. Nice analogy here and well written.
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Miles West
Miles West@MWStrategy·
Well said! Health clients are also challenged with creating the volume of relevant content needed for true people based marketing. We could also do a better job of measuring brand loyalty when that's a true goal. bit.ly/2Ot4OfE
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