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Ryan Rouse
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Ryan Rouse
@MaalkMan
President @ MALK Organics | Previously, Co-Founder & CMO @ Factor_, CEO @ Highkey
Austin, TX Katılım Mart 2011
722 Takip Edilen3.4K Takipçiler

@RealJGBanks Your discord is the real deal.
Upgraded to lifetime within 2 weeks of joining.
LFG
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Expo West take-aways...
→ Taste is still king
→ Good branding is now a commodity
→ Not much true “innovation” - very few surprises
→ The breakfast category is under-served; big oppy
→ This industry has great humans; more collegial than others
→ Nutritional “no man’s land” is a death sentence; pick a lane
→ Protein is everywhere; less fiber and creatine than expected
→ Most big booths have been in the game a while; build to last!
→ Booths are only as valuable as how engaging folks at them are
→ Loyalty continues to erode (bad for big CPG; good for upstarts)
→ Meat sticks are everywhere; now a crazy-competitive category
→ A.I. wasn’t mentioned much, but when it was the tone was positive (CPGs will get more efficient / profitable; none of the "doomerism" you see elsewhere)
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This trader has $1.1 million in prop firm payouts.
His students? Over $30 million in funding.
The craziest thing?
He only needs 2 filtered trades to pass.
Here's how he did it ↓
Omar used to be a day trader. Scalping. 1min charts. Chasing every setup.
He was good at it. Had videos from 2022 proving it.
But he noticed something: the chaos wasn't worth it.
More screen time. More break-evens. More stress. Same results.
So he asked a simple question:
"What if I could get the same profits with less work?"
He stripped it back to one model.
The market accumulates orders,
manipulates traders into the wrong side,
then distributes in the real direction.
Most traders get caught in manipulation. They long the fake breakout. They short the stop hunt.
Omar waits for that trap to complete. Then he trades the distribution.
His entry? Not a random Fibonacci. A fixed system.
Same risk-to-reward every time. No guessing.
Stop loss at the swing high. Take profit at the low.
The math doesn't change.
Two trades at the 62% level with 1.5% risk, then challenge passed.
The shift didn't come from learning more.
It came from doing less.
He stopped trading the one minute.
Moved to the 15 and 30.
"You're reading 15 times more data on the one minute. That's not less work. That's more."
Fewer trades. Bigger swings.
$1.1 million in payouts. $30 million in funded traders.
Omar went from scalping the one minute to passing challenges in two trades.
The edge wasn't speed. It was knowing when to sit out.
--
We broke down his whole strategy in the simplest terms.
Want it in your DMs? Reply "YES" & we'll send it right away 👇
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5 things founders get wrong about employee motivation:
(From someone who got all 5 wrong)
1. Expecting owner-level commitment from employee-level equity.
You own 40% of the company. They own 0.1%.
You'll make millions if it works. They'll make rent.
Stop acting surprised when they work less hours.
2. Thinking your sacrifice is their baseline.
I worked for no salary for three years. Maxed out credit cards. Emptied my 401k.
That was my choice. Not theirs.
Your personal bet doesn't become their obligation.
3. Using guilt instead of respect.
I used to send passive-aggressive Slack messages when people left on time. "Must be nice to have work-life balance."
Real asshole moves.
Then one of my best employees quit.
In his exit interview, he said: "Ryan, you chose to mortgage your house for this company. I didn't."
He was right.
4. Believing more equity will change how people work.
I once gave someone more equity expecting it to change their output. It didn't.
That's because everyone has a "work MO." A default gear.
If they're a killer, they'll be a killer.
If they do the bare minimum, they'll do the bare minimum.
Equity won't flip that switch.
(It will help retain the killers, tho.)
5. Confusing presence with productivity.
The person cranking until 9pm isn't always your best performer.
Sometimes they're just slow. Or inefficient. Or avoiding something at home.
Judge output, not hours.
The fix isn't complicated.
Find people who give a shit about doing good work.
Pay them well.
Respect their time.
They won't work until 10pm unless it's truly necessary.
But when it is necessary, they'll be there.
Because you hired people who are wired for it.
And earned their trust.
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Your mood is not private.
It's broadcasting to everyone around you.
Show up to a meeting stressed, and watch what happens.
People tense up. Conversations get shorter. Ideas stop flowing.
Show up calm and upbeat, and the opposite happens.
People relax. They think clearer. They bring solutions instead of panic.
I used to think emotions were personal.
Something I could feel without affecting anyone else.
I was wrong.
Every time I showed up frustrated, my team got quieter.
Every time I showed up anxious, my team got nervous.
Every time I showed up scattered, my team got confused.
They weren't reading my words.
They were reading my energy.
And matching it.
As a leader, your emotional state isn't just yours.
It spreads.
Like a cold. Like a yawn. Like panic in a crowded room.
The question isn't whether your emotions are contagious.
They are.
The question is: which ones are you spreading?
Because your team is catching whatever you're carrying.
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You think everyone knows what you do.
They don't.
When you're deep in your business every day, the solution feels obvious.
You live it. You breathe it. You can't imagine how anyone wouldn't get it.
But your target audience?
Assume they're seeing it for the first time.
So you have to be clear, not clever.
Clear about what you do.
Clear about who it's for.
Clear about why it matters.
Then..
Assume the first time someone sees your message, they're distracted.
The second time, they scroll past.
The third time, maybe they pause. Maybe.
So repetition is necessary.
Most brands don't say it enough.
Different ways. Different angles. Different stories.
If you're sitting on something great but struggling to get traction, ask yourself:
Am I explaining this clearly enough?
Am I saying it often enough?
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I used to think winning arguments made me smart.
It didn't.
It made me insufferable.
Healthy debate has respect and curiosity.
Ego-driven arguing has neither.
One sharpens you.
The other isolates you.
In healthy debate, you ask questions to understand.
In ego-driven arguing, you ask questions to trap.
In healthy debate, you say "I hadn't thought of that."
In ego-driven arguing, you say "Yeah, but..."
In healthy debate, you admit when you're wrong.
In ego-driven arguing, you double down.
In healthy debate, you want to learn something.
In ego-driven arguing, you want to be right.
Here are some things that helped me:
1. Pause before responding. Ask myself if I'm trying to understand or trying to win.
2. Repeat back what I heard. "So what you're saying is..." Forces me to actually listen.
3. Find one thing I agree with first. Even in disagreement, there's common ground.
4. Ask "What am I missing?" Instead of explaining why I'm right.
5. End conversations with "That gave me something to think about." And mean it.
The shift won't be immediate.
But people will start engaging with you differently.
Conversations get richer.
Ideas get better.
Relationships get stronger.
If you catch yourself needing to have the last word, you're probably arguing from ego.
If you walk away from a conversation thinking differently, you're probably debating with curiosity.
Took me way too long to learn the difference.
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🚨 TOMORROW COULD BE THE WORST DAY OF 2026
The Supreme Court will rule on Trump’s tariffs…
and there’s a 76% chance they’re ruled ILLEGAL.
Some people really think this is bullish.
BUT IT ISN'T.
You need to look at what happens right after the ruling.
HERE’S THE UGLY PART:
Trump explicitly stated the payback could be HUNDREDS OF BILLIONS.
If you include investment damages, that number hits TRILLIONS.
If the court nukes the tariffs, they’re instantly blowing a massive revenue hole in the Treasury.
THIS IS A FISCAL SHOCK EVENT.
The market isn't pricing in the chaos of refund fights, emergency debt issuance, and sudden retaliation risk.
When that reality hits, liquidity will be pulled from everywhere AT ONCE.
Bonds, stocks, crypto. They will all be used as exit liquidity.
Be careful out there.
Btw, I’ve been in macro for over 20 years and I’ve called the last 3 market top and bottom publicly.
I’ll share my next move soon, and if you haven’t followed me yet, you’ll regret it.
If you want to know how I was able to make my first $1m at 26, comment "MILLION" and check your DMs, I’ll send you my guide.

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Risk isn't something you have a fixed capacity for.
It's something you build tolerance to.
Like lifting weights.
You don't walk into a gym and deadlift 400 pounds because you "have it in you."
You start small.
Then add weight over time.
Each rep expands what you can handle next time.
Risk works the same way.
The person who quit their corporate job to start a company didn't wake up one day with superhuman courage.
They made a series of smaller bets first.
A side project. A conversation. A decision to stop playing it safe in one area of their life.
Each one stretched the muscle.
So if you think you're not a risk-taker, you're probably right.
But it's not because you can't be.
It's because you haven't trained that muscle yet.
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@MaalkMan Its like providing the listener with a handrail
They might not need it, but it's there for them if they do
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I used to think being intense was the problem.
It's not.
Letting other people control that intensity is.
I'm wired hot. Always have been.
It's helped me build things, push through walls, and get results most people won't.
But I also let it burn bridges I didn't need to burn.
The shift came when I stopped waiting for someone else to tell me to dial it down.
I learned to own the dial myself.
Still intense. Still emotional.
But now I decide when to turn it up and when to pull it back (most of the time, not perfect).
It's been the difference between intensity being an advantage vs. a liability.
Self-awareness isn't about changing who you are.
It's about controlling how you show up.
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