Mads

@IstvanicMarin How do you set your bids?

Can you guess what happened here? A new winning ad was added to the ASC Cost Cap, where other winners are already It immediately sucked all the spend, 3x the daily spend over the night, while getting great CPA You know I hate CC for testing, but man, I loooove them for scaling

@IstvanicMarin Just did a breakdown from this Saturday and Sunday. I see the same thing. On a 7 day window Sunday spent the most and Saturday the lowest

Lately, I've noticed that across many of my ad accounts, Facebook is significantly cutting back on spending each Saturday and uses that budget on Sunday, expecting better results This assumption often doesn't turn out to be accurate, leading to disappointing outcomes. It's incredibly frustrating, so now I'm > pushing spend in advance on Saturday to reach "regular" spend level > pulling back in advance on Sunday to reach "regular" spend level

@mannybarbas_ This legal?

Another ad style that’s printing Ask ChatGPT to find products on your store Then ask it specific questions like the below Happy scaling

@IstvanicMarin Yup same here on 3 accounts in fashion. Really strong for 4-5 days, then major drop. Much more steady performance with standard

Did anyone else notice ad sets running on Incremental attribution start strong, but very soon they drop in performance Much sooner than ad sets on a Standard attribution

@IstvanicMarin 1 testing so you include all countries in one campaign?

Too many advertisers lean on shaky ad account structures, rush their scaling, or gamble on just one ad. But there’s a streamlined blueprint for effective scaling! It's simple & effective, and I’m applying it with nearly all my clients. Ready for the step-by-step playbook?

@georgelindh_ What do you use to create pop ups

Just implemented a new pop-up for a new clients and the results are pretty crazy already…

@Klaviyodeepdive June, July, August. You not experiencing people being on vacation and such?

June was our biggest month ever $98K in revenue and $51K profit (NZD). Here’s what’s working, and what’s not: Organic is flying. 2–3 sales calls/day from Upwork (we’ve crossed $100K USD earned on the platform). Referrals continue to grow. LinkedIn is popping: 10,000+ followers, daily posting, daily comments, and our lead magnet in the profile is converting. Newsletter brings in $1K–$4K/month via ads and booked calls. YouTube’s steady, long-form 2x/week, shorts daily, and a light-touch assistant helping with SEO/thumbnails. Experimenting with more. First ticketed webinar this month ($20 entry, teaching how we monetise our newsletter). Investing $12K into Closers.io to refine our offer and sales framework. Giving Elias full ownership of SEO. Want to get a podcast going (Kyle will own the outreach when we launch). What’s not working: Paid ads. Hired Brad from Automation Links. Total flop. Zero ROI. Waste of money. This month showed me: Organic reach + strong systems + team ownership = consistent growth. Goal is $100K/month. We’re close. July might just be it.

@mannybarbas_ One of those per country or include them all

Here’s how you can instantly lift your ROAS / increase profitability with meta 👇🏻 Set up a clean structure. By clean I mean easy to manage so you don’t have to constantly launch new campaigns and do more harm than good.. 1) ASC cost cap campaigns broken out by product or by product benefit. The purpose is for each campaign to target 1 avatar or angle. 1 adset with 50 + ads in it. Apply cost cap to the adset to protect your margins. 2) Bid-Cap CBO campaign. Create 100 adsets with 3 ads in each. 1 angle per adset with 3 variations. Set bids at break even and lower your bids once it starts spending. Inflate the budget to give it room to scale. These are two simple setups that can help you scale profitable and will also force you to focus on spend. When you’re scaling with cost caps it’s the creative that unlocks spend. Not manual human labour. The result is better, consistent scale because we are letting the machine do its thing. Pair this with amazing offers and watch your ads shoot to the moon.

@EcomRedneck Excellent

How’s meta performance for everyone the past 5 days?

@brezscales Outreach and inbound 😂😂😂😂

Y’all say this like I can just spawn in a girl that’s worth dating I don’t really do outreach and inbound all I get is OF bitches I still hangout with girls and go on dates frequently enough but I live in Miami. Every girl here is cooked🥀

@mannybarbas_ STRUCTURE

After testing 10's of meta structures, i've found one that scales my brands consistently to $1m + months. Comment 'STRUCTURE' below and i'll DM you a detailed breakdown. (must be following)

@IstvanicMarin 😂 the turnaround time for making new ads is quick! Or at least I guess the growth came from new creatives

@MadsLunddd it's magic 🧙‍♂️

This is why clients hire me to manage their FB ads To double their ad spend in a week while increasing their ROAS Simple as that

@mannybarbas_ With these good metrics how do you decide when to push spend and when to hold back and focus on profit like here?

Profit is the most important thing when it comes to business Why? Because without cash, your business is screwed Here’s what’s happened with some accounts and brands I’m involved with We’ve lowered ad spend in some cases and significantly increased their profit margin My theory is simple; build a solid foundation to scale from, then reinvest into better content and scale Time to cook 🧑‍🍳

@GavinNewsom @grok if Gavin Newsom takes control of the situation instead of Trump, based on past experiences with other crises, how likely is it that he will handle this well and get it sorted?

I have formally requested the Trump Administration rescind their unlawful deployment of troops in Los Angeles county and return them to my command. We didn’t have a problem until Trump got involved. This is a serious breach of state sovereignty — inflaming tensions while pulling resources from where they’re actually needed. Rescind the order. Return control to California.

@maxwellcopy Email

I completely changed my philosophy on the email welcome flow.. And it has resulted in $20M in rev in the last 3 months. This slide deck breaks it all down: - 34 pages - 30 examples - Exact strategy we use for our 9-fig brands Like + follow + comment "email" and I'll DM you 🤝

@josephxhenry Interesting. Do you just include your YouTube link in the initial first message or what?

@theaymanarab been testing this exact strategy for the last 3 months old way: cold emails with 11% response rate new way: send them my youtube content first, 32% response rate prospects show up saying "I already know I want to work with you" basically hired before we speak

outreach without youtube = playing on hard mode youtube + outreach = cheat codes prospects watch 3 of your videos before the sales call they're already sold before you even hop on close rate goes from 20% to 40-50%+

@kreativekasper 6 months to what and how did prices change for that offer? Just did the same a couple days ago from 3 month to 30 day trail, not sure how to price it tho

started offering a trial option for leads hesitant to commit to our 6-month (€25k+) package first week running it --> +$20k collected (not MRR) but still a clean little win momentum is getting stronger week after week. 250k/mo by EOY.

@IstvanicMarin Got it, same with videos?

@MadsLunddd 9:16 with the safezones

What are some of the most common mistakes I see in my FB ad account audits?