Vanessa Courtright
307 posts

Vanessa Courtright
@Malerba
Oxford comma advocate, ad tech at Amazon, opinions are my own
NY, NY Katılım Mart 2009
303 Takip Edilen205 Takipçiler
Vanessa Courtright retweetledi

Interesting visual from the latest SSP NPS report (Image via @adexchanger) adexchanger.com/platforms/amaz…

City of London, London 🇬🇧 English


“There are no miracles. There is only discipline." Well-timed Monday morning read glamour.com/story/danielle…
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“Media sellers need to be deep listeners that ask the right qs and understand what the marketer is ultimately trying to solve and how tech can help them reach their goals” @Lisa_Utz podcasts.apple.com/us/podcast/ade…
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But evidently, Google led the CBA research and ghost wrote its report adage.com/article/digita…

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Vanessa Courtright retweetledi

Chase takes brand safety concerns on YouTube into its own hands businessinsider.com/jpmorgan-frust…
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"the majority of the money currently allocated to OTT advertising comes from brands' “experimental” budgets—and from mobile" - this is going to change quickly twitter.com/SocialJGo/stat…
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.@Netflix was positioned to dominate entertainment. But "what has been so impressive... is the extent and speed with which @Disney has seemingly figured out (how to compete) - and acted accordingly" stratechery.com/2017/disney-an…
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Great point, @ericeichmann - "@Apple has not introduced such strict anti-tracking measures within apps (compared to Safari)." wsj.com/articles/crite…
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Vanessa Courtright retweetledi

Charlotte
Daniel
Rachel
Olivia
Josephine
Ana
Dylan
Dawn
Madeleine
Catherine
Chase
Jesse
James
Grace
Anne
Emilie
Jack
Noah
Caroline
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Allison
5 years after Newtown, Congress has failed to confront gun violence. nydn.us/2zayWH6
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“63% of marketers admitted that they are not willing to share meaningful KPIs with their agencies” - seems counterproductive adage.com/article/agency…
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"@Jet was not worth $3B, but it was worth more than $3B to Walmart," and so was @marcericlore @profgalloway l2inc.com/daily-insights…
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Why are CEOs from #6 on Terrible 10 (those who might have made the @Recode 100 if they weren’t quite so awful) in the top 10 of Recode 100? recode.net/2017/12/6/1672…
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Vanessa Courtright retweetledi
@jason_kint @alexbruell I don’t think @Amazon has to sell more ads than @google @facebook to challenge duopoly; controlling e-commerce, product search & voice search will suck massive ad $$’s out of market
Manhattan, NY 🇺🇸 English

In the near future, when we talk about advertising growth, we won't say @Facebook and @Google without including @Amazon. It has been about the data, but look at the progress being made in consumer-friendly formats wsj.com/articles/ad-ho…
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I continue to question the future of voice shopping. Will we actually ask Alexa to make anything other than repeat consumables purchases? adage.com/article/digita…
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Too few companies are asking or answering these fundamental questions hbr.org/2017/11/8-toug…

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"Since advertising isn’t Amazon’s core focus, its growth in the space won’t significantly impact Google and Facebook’s trajectory next year." Not a core focus, but this distro will certainly change adexchanger.com/platforms/zeni…
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