Clara de Tezanos
84 posts


The long path of being a selling artist.
In 2005-2006 I started attending portfolio reviews to present my work and I always asked to be reviewed by gallerists. I thought that my work was good enough to be picked up by a gallery to sell.
Sadly I was delusional as I did not have a developed artistic practice (conceptually and aesthetically) nor the professionalism to be a selling artist. How do I know this? Because now after 20 years, I live of selling my art to collectors and museums and I would have never been able to run my art practice the right way at the beginning of my career
I met my now print art dealer in 2005 and they didn’t give me the time of day. They saw right through me and understood I was not ready to be selling art. I was crushed and I called them out as gatekeepers and was angry they didn’t give me an opportunity.
Then 3 years later I kept at it and reached out to them again and they said I could go to their gallery and present my portfolio once more. The results were the same. They said, no thank you, and after spending a couple of thousands of dollars to print everything and travel internationally to show them my work, I was crushed. But this was a story I had heard of other artists and I was not detoured on my path to be an artist. I kept going.
Then 6 years after the first encounter with them, with a finished project I had been developing for 5 years and with experience in writing about my work and of others, the same gallery reached out to ask me to curate a show of Mexican artists for them. They had seen my development in the understanding of art and the development of my own work. They opened the door for me to have a solo exhibition at the gallery. The results were sales of my work and of the other artists I curated for them.
Now after more than 12 years of working together, they have helped position my works in collections like the MFAH in Houston, the 21C collection, the JP Morgan collection and many other private collections.
Being a selling artist takes time. Sales should be the results of a developed vision. Sales are the reward of hundreds of hours of work on your voice and ideas. Sales should reflect your investment in your understanding of art and how you as an artist are part of a continuum that you can either reject or add to it.
If you are in the NFT space, you are in the art world and you are not isolated. Your art is competing with all the artists out there and in that sense you should be doing art that would be able to hold itself in the art world at large and that takes time.
There are many examples of star struck artists rising rapidly and crashing at the same pace in the art-world. Most art that we consider the best art in the world developed over time. Why? Because art is not easy. It’s one of the hardest careers ever.
If you want to be an artist be prepared for rejections, no sales, harsh criticism, failures, stress, anxiety, uncertainty. Don’t put all your eggs in one basket. Do NFTs, do books, lecture, give workshops, sell prints. Grow your audience in many realms of the art-world. When one place fails, the other will thrive and this will help you keep going.
Protect your vision this way. If your an artist, you need to protect your voice and become self sufficient in order to continue exploring your ideas.
No sales does not mean you failed. No sales might mean you and your art are not ready. And that is fine!

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@Mamu_Microfono for The World Today✨
She has played an important role in the movement of contemporary photography in Guatemala and the region, dedicating herself to the creation, management, curatorship and teaching of photography.
⬇️👀




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A light reflection from Australia bouncing of another in Guatemala. Beautiful visual encounters from @miaforrestphoto and Clara de Tezanos for the @obscuratwt 10k project. twt.obscura.io


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Clara de Tezanos retweetledi
Clara de Tezanos retweetledi

Open Call by @obscuradao x @NFT_Paris ⚡️ Display your art at NFT Paris 2023 🇫🇷
While submissions are rolling in, let’s check out some of the mind-blowing art from this week 👀✨
by @konradtempel
1/21🧵

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@obscuradao @nft_paris @joynxyz Thanks Obscura! These are from "La Fuente es el Sol"/The Sun is the Source✨ an invitation to find the right frequency in our voice, the one that lights the votive lamp and teaches us that, as it is above, it is also below, and that the sun exists within each one of us.




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⚡️ARTIST OPEN CALL WEEK⚡️
🇫🇷Do you want your artwork to be displayed at NFT Paris 2023?
10 weeks - 10 curators - 100 artists
To participate :
🎨POST your ART/PHOTO below
🔁RT & LIKE
👤FOLLOW @ObscuraDAO & @NFT_Paris
📆Deadline : 4th December
@joynxyz
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Los NFTs de La Fuente es El sol, para el proyecto "The World Today" de @obscuratwt @obscuradao, estan en subasta este semana en @opensea opensea.io/collection/the…
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💣💥We’re live in 30 min! Join us for the 19th TWT Weekly Auction with @entanese @photo_sensitive Clara de Tezanos, Raymond Meeks @OjosdeAnita & @comandantevagan!❤️🔥🚀💎
👀 twitter.com/i/spaces/1dRKZ…
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Clara de Tezanos retweetledi

🎙Join us on today w/@obscuratwt for the 19th Week of auctions from TWT Artists @photo_sensitive @Mamu_Microfono @entanese @OjosdeAnita @comandantevagan, Raymond Meeks and this week's TWT gallery curator @aiessalonso 🗺
📅Today at 12pm ET ⤵️
🔗 twitter.com/i/spaces/1dRKZ…

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Clara de Tezanos retweetledi

CLARA DE TEZANOS: EL SOL ES LA FUENTE
"El Sol es la fuente", como serie, busca ser una aproximación a la experiencia de lo “sagrado” a partir de la luz.
artishockrevista.com/2022/03/22/cla… via @RevistArtishock




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Clara de Tezanos retweetledi
Clara de Tezanos retweetledi
Clara de Tezanos retweetledi
Clara de Tezanos retweetledi

New Year’s resolutions to exercise more? See how astronauts stay fit on the @Space_Station: nasa.tumblr.com/post/136706596… pic.twitter.com/9a5mu9Pj10
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