A❤️‍🔥

Leigh-Anne teases more visuals from the ‘My Ego Told Me To Film’ 👀

Track 11 - you ARE a star One of the most special moments on the album. Having my grandparents on my first solo album means more than I can put into words. I’ll have this forever now, so grateful they could be part of it. This interlude is the storyboard for the whole album 🥹

Perrie

@Kanae44191438 Ce pot spune este ca ajuta extrem de mult daca adaugi mozzarella rasa peste ei. Nu mi se mai par chiar atat de picanti asa

@Kanae44191438 Sincer nu am mai vazut inca pe nimeni sa ii faca la tigaie... Imi place mâncarea spicy de obicei si chiar mananc des, dar si pentru mine sunt prea mult. De obicei imi cumpar cate un pachet o data la 1 sau 2 luni ca sa imi fac pofta dar prefer sa stau departe de ei

Genuine question, do y'all really like buldak? Pe bune fara misto?

JADE shares a pro-immigration video in response to the far-right march in London held by Stephen Yaxley-Lennon (‘Tommy Robinson’)

@perriefthes @ijustperrie She probably blurred Alanis because weird people used to criticise Axel's appearance as a baby. This time she learned from that experience and chose not to show Alanis. Axel's getting bigger and maybe he likes being on camera

@ijustperrie I respect her decision either way but I just don’t understand why you’d have a different rule for each child, it’s not too late to not show him from now on if that’s the route she’s choosing

I’m sooo confused why Perrie is blurring alanis but still showing Axel??

perrie, alex and axel after celtic’s league win today! 💚

We blinked.

I love that you’re using the fact that they didn’t tour in the US, because that’s not the shade you think it is. Imagine being the third best‑selling girl group in the world without ever being marketed in the US !!! That’s just exceptional !!! They’re ✨️L.E.G.E.N.D.S✨️ !!!

Who has the better black album?

like how can you see this and doubt her being a gaga daughter

nah, give them a raise. minimalism must die

Track 10 - Sunrise God I love this song, it was written at my camp in LA. This is one of those tracks that just feels like a warm hug, i love the way i used my voice on this track. You guys always say my tone is like butter and I wanted to show that off a piece more 😝🤣

QUE NO SE DEJE DE HABLAR NUNCA DEL TINY DESK DE JADE

JADE2 ERA STARTS THIS SUMMER IKTR

Giddy up! New merch for you 🩶⛓️‍💥 shop-jade.com/Encore

An RCA Records executive confirms that JADE is preparing to launch a second solo era following the success of her debut solo album: “There’s live stuff this summer and then there's gonna be new music at some point. That will bring another relaunch, so it’ll be really exciting…”

The head of marketing at RCA discusses JADE’s award-winning artist marketing campaign for her debut solo era, ‘THAT’S SHOWBIZ BABY!’: “JADE drove everything. She can be positioned in lots of areas, and that's what’s very exciting about her. She is not just one type of artist. It’s obviously incredibly hard to relaunch an artist everyone’s so familiar with. JADE had an incredible career prior to being solo, and that comes with incredible anticipation – but also potential baggage or preconceived opinions about her. We knew it would be hard, but exciting, and the response seems to have been so unanimously positive to everything she’s doing as an artist. JADE had loads of clear goals and a vision of who she wanted to be as an artist. She took the time to figure out who she was as an artist, and we were able to elevate that. Lots of that was about just having fun with it – bringing a bit of joy into pop, being fan-focused, over-the-top, and doing the most at every point. For every single, we had five or six great marketing ideas, from digital activations to real-world things. And I think every song was a moment – even a mini-campaign, in a way – so by the time we got the album, we had this massive moment. JADE wanted that and she drove it. It’s been an amazing couple of years. A lot of work has gone into it. It’s been a really fun project to be a part of.”