Mark Stenberg

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You can read the rest of insights at the link below, for @Adweek: adweek.com/media/14-thing…

New: This past week, I flew to Austin to attend South by Southwest. I spent most of my time talking with executives about advertising, AI, podcasting, and live-streaming. Below are a few of the 14 things I learned across the five-day event:

New data suggests small publishers (10k daily pageviews or less) are hit hardest by search traffic declines —Chatbots only drive 1% of all traffic referrals, so they can't make up the gap —News sites get most page views from AI platforms, but the lowest engagement @axios axios.com/2026/03/17/cha…

🚨🚨🚨 adweek.com/programmatic/p…

It’s a huge Asterisk. Should be 20 straight years. Spurs won 56 in 97-98. Tim Duncan’s rookie year. In 98-99 they had a .740 winning percentage in the lockout shortened season. Won a championship. So in reality Tim Duncan won 50+ in all 19 years of his career 😳#GOAT I dare you to find another player who can say that. In fact, Duncan has more 50 win seasons than 25 franchises.

New: Netflix might have lost its bid to buy Warner Bros. Discovery, but it walked away from the negotiating table with an expanded war chest and a newfound appetite for M&A. So, I asked eight experts: What should it buy now? (1/2)

The easy answer is nothing—the company has no urgent problems to solve. But their answers, which include Spotify, Roku, and Roblox, reflect what experts think the streamer might need to secure its dominance over the next decade. For @ADWEEK: adweek.com/convergent-tv/…

The size of the @nytimes newsroom: Publisher AG Sulzberger says it’s now 2300 journalists, doubled from 10 years ago.

Advertising revenue overall at the publisher grew 23% year over year in 2025, which followed on double-digit gains in each of the two prior years. My latest for @Adweek: adweek.com/media/time-eve…

The shift has been rapid. Time hosted 11 events in 2022 and will host more than 40 this year—including three new franchises: Time Sports, the Time 100 AI Leadership Forum, and Executives of the Year. (2/3)

New: This year, Time is on pace to generate 50% of its revenue from events alone, up from 28% in 2023. Within Time's advertising business specifically, events now make up 79% of its revenue. The transformation reflects how vital events have become to the media industry. (1/3)

@JeremyBloomHere Done moderating a (don’t call it a panel) with @TatariTV and now listening to @people CEO Neil Vogel and @MarkStenberg3