MarketCast

Movie franchises, Nike, and “Stand Up to Hate” stole the social media spotlight in the 1st Half—led by Mission: Impossible, which ignited the conversation with more than 50K social posts.

Are Super Bowl ads getting more or less likeable? We dug into 12 years of Big Game spots and found likeability peaked in 2013—back when ads took more creative risks and were less reliant on celebrities. adage.com/article/datace…

📺 Stay informed on the current and future state of modern TV measurement in VAB’s new executive roundtable series. Save your spot at the virtual series happening Tuesday, August 8 – Thursday, August 10, daily at 12pm ET: bit.ly/44UAWj0 #TVMeasurement

“With the explosive growth of #CTV, it’s critical that the industry has a complete and efficient way to measure, understand and make decisions around both linear TV and streaming,” said John Batter, CEO of @MarketCastLLC. bit.ly/3MWyhPx #tvrev #streaming #TV

Context matters. @MarketCastLLC's presentation states: Premium content, defined as longer form, professionally produced, rather than UGC, causes 10% greater lift. #ARFAxS

A big thank you to our host, @wbd, and this year’s sponsors, @Comscore, @eyesquare, @Google, @MarketCastLLC and @Snap for making #ARFAxS possible!

.@MarketCastLLC's Tom Weiss and Megan Daniels unveil new currency: Ad Resonance Rating at #ARFAxS

Today we announced 29 new certifications, bringing the total to 38 & a new subcategory “Content Quality”. The #ContentQualityIndex introduces a new way to measure the impact of content & platform quality on advertising resonance & recall. And the impact is significant. #One23

🚨 ANNOUNCING: NBCU’s Content Quality Index With @MarketCastLLC, we can now compare how content and advertising creative work together to drive impact for you. READ MORE #One23: bit.ly/3wYcQ7N

Breakout Session Inside Look - Measurement With new datasets and approaches available, we are beginning to operationalize new reach, resonance and emotion-based measurement to influence currency and outcome-based datasets. Stay tuned for more from #one23

“A lot of people had questions around [cryptocurrency]: ‘Is it safe?’” said Lyndon Campbell, @MarketCastLLC's corporate svp and general manager of sports, live events and brands. “Sports fans didn’t question it as much. They were much more ready to believe in it and trust it.”

FTX’s audience will likely go easy on endorsers based on their own experiences with crypto. A @MarketCastLLC blind study of a West Coast NBA team found that 35% of its fans owned crypto, with 70% of that group investing $500 or more.

Join us for Q2 of our Measurement Innovations Series week of 6/20 focused on #AudienceMeasurement by highlighting measurement platforms that quantify and count audiences. You’ll hear from @Vizio, @DISQO, @Comscore, @Marketcastllc and more! Save your spot for each session below.

Marketers begin to tackle very complex message - youth and gender identity @MarketCastLLC bit.ly/3NxQikz @lauriesullivan

VAB welcomes new member @MarketCastLLC, whose research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports, and lifestyle brands. Learn how their research provides clients with powerful insights at marketcast.com.

For the final session of Day 2, we have🥤 @PepsiCo's Brett O'Brien discussing Cause Marketing Integrations & Taking Action with Q&A by @MarketCastLLC's Danielle Byrd! 🫵🏽

The “creator economy” is booming. So why do 35% of creators think they’ll quit making content? tbfltr.co/mrktcast

Selecting best booth at #IIEXNA is quite the challenge with so many innovative companies and setups. We are happy to award @MarketCastLLC as their booth was warm, welcoming, and unique! Congrats!

@MarketCastLLC Names Carmen Palmer Chief Product Officer ow.ly/oHrJ30s2F2I #martech #marketingtechnology #tech

Data has leveled the playing field in sports marketing, with companies like @edo_data, @fanai, @MarketCastLLC, @helixa_ai, and @amperity give teams like @SoundersFC a 360 view of their fanbase: adweek.com/brand-marketin…