Marta Waydel

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Marta Waydel

Marta Waydel

@MartaWaydel

Strategic Innovation | AI & Creative Solutions Fashion/ Games/ Sustainability

Zurich Katılım Nisan 2011
6.1K Takip Edilen10.1K Takipçiler
Marta Waydel
Marta Waydel@MartaWaydel·
👗🛍️ How about trying on outfits without stepping into a fitting room? 🔍 Stats: 59% of consumers are keen on AI enhancements during their shopping journey (IBM, 2024). 🕶️ Why It Matters: As the digital landscape evolves, consumer expectations for interactive and personalised shopping increase. AR mirrors #engage by allowing customers to try on clothes virtually in seconds - merging convenience with #fun. 🔗 Business of Fashion on AR and Consumer Expectations: businessoffashion.com/articles/techn… #FashionTech #AugmentedReality #RetailInnovation #DigitalTransformation #fashion #future #innovation #AR #AI #consumerbehavior #digitalmarketing
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Marta Waydel
Marta Waydel@MartaWaydel·
🚀 Kicked off the week at the Lifestyle Innovation Day in Lugano—what a blast! 🌟 Delving into the world of AI with industry giants really highlighted one thing: If we're not integrating AI, we're not keeping up. From enhancing customer journeys to reshaping marketing strategies, the potential is immense. 👀 A few eye-openers: Generative AI: Making every customer interaction more personal and impactful. AI Transformation: Where to start? Capital & Gen Z: Investing in the future means focusing on innovative strategies and understanding the market. #ArtificialIntelligence #FashionTech #DigitalTransformation #LifestyleInnovation #AI #GenZ #Digitalmarketing #future #innovation #strategy
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Marta Waydel
Marta Waydel@MartaWaydel·
🚀 Research on AR: Transforming How We Shop 🛍️ Instant Decision: With AR, the likelihood to purchase jumps by 19.8%, transforming shopping from browsing to immersive experiencing. Branding Boost: AR spikes consumer interest by 41%, with pioneers like Zero10 showcasing AR's power to revolutionize retail. In-Store Innovation: 81% of shoppers see AR enhancing in-store experiences, with 37% predicting its retail standardization. Digital Luxury: 67% of luxury shoppers crave more tech, signaling a significant shift towards digital integration. 🤔 Have you ever shopped with AR? Did it enhance your experience, or are you craving the classic browse-and-buy? Share your stories below! source: @HarvardBiz @Klarna @WSJ @Deloitte @BoF @WGSN @ZERO10 #SmartShopping #AR #TechTrend #TechInFashion #innovation #future #fashion
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Marta Waydel
Marta Waydel@MartaWaydel·
The New Outdoors🌿🧥@highsnobiety and @ispo 's whitepaper offers a look at the intersection of fashion and the great outdoors, revealing significant shifts in consumer behavior and design. 67% see performance fabrics like GORE-TEX as luxury. 72% prioritize practicality and comfort in outdoor products, showing a strong preference for innovative and functional designs. 83% favor brands that push the boundaries of outdoor style. Collaborations such as @Gucci x @TheNorthFace are crafting the future of outdoor apparel. 👉 mailchi.mp/highsnobiety/t… #NewOutdoors #InnovationInNature #fashionternds #nature #sustainability #performance #innovation #consumerbehavior
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Marta Waydel
Marta Waydel@MartaWaydel·
Welcome to the runway of the future, where fashion meets groundbreaking tech! 🚀 Which of these innovations excites you the most? #AI 🧠 AI is shaping the future of fashion, from forecasting the next big trends to crafting personalised shopping experiences. AI is the silent stylist revolutionising our wardrobes. - Amazon launches generative AI tool to answer shoppers’ questions - cnbc.com/2024/01/16/ama… - Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop - businessoffashion.com/articles/techn… - Ssense Launches an AI-Based Personal Styling Chatbot -businessoffashion.com/news/technolog… #VirtualTryOn 👗 ZERO10 is transforming how we shop with virtual try-on technology and AR Mirrors, bringing engagement, interactivity, and new ways for brands to reach customers. Embrace "try before you buy" without having to enter the store. - With Zero10 technology AR try-on window will stop shoppers in the street - voguebusiness.com/technology/coa… - AI can now Animate from a single image - humanaigc.github.io/outfit-anyone/ #SpatialComputing 🕶️ Experience fashion like never before with immersive shopping on Apple Vision Pro. It's about exploring new dimensions in fashion, focusing on experiences rather than accumulation. - Mytheresa app collaboration with Obsess - ww.fashionnetwork.com/news/Mytheresa… This isn't just about the next trend; it's about embracing technology for smarter, more sustainable fashion choices. #FashionTech #Fashion #AI #AR #ML #Sustainability #Innovation #Future
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Marta Waydel
Marta Waydel@MartaWaydel·
🌟 Flashback to 2022! I was part of a discussion, hosted by INSEAD, now featured on the World Economic Forum's website. We dived deep into how luxury fashion is making bold moves into digital realms, with Balenciaga leading the pack in Fortnite. 🎮💼 Fast forward, Adidas recently launched its first pop up stores with bespoke outfits and officially licensed digital clothing in Roblox! 🚀 The future is now, and it's dressed in haute couture pixels. 💡👗 The digital landscape is ever-changing, and fashion is front and center. Let’s keep our eyes on what’s next! 🔗intelligence.weforum.org/monitor/latest… 👀 #MetaverseToAI #FashionForward #DigitalInnovation #Adidas #Roblox #INSEAD #FutureIsFashion #AI #innovation #future #sustainability #games #pixels #nft
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@IBM @TheInterline @Twinmotion @UnrealEngine @MD_CLO3D @HarvardBiz @Klarna @WSJ