Martin Benes

@herrmanndigital Congratz!!!!

Good evening from Singapore where I’ll be attending the Meta Ads Manager Bug Summit tomorrow!

@Meta introduced the Ai video generation directly withing the Ad Creation. @rokhladnik @benradack @binghott Will it work or will it suck?

@binghott Thanks for the heads up. I will think of it. Interesting. ✌️

@MartinBenesPs If you had data about your best customers vs your worst ones, aside from just purchase quantity and value, how could you pass that back to Meta? How could you estimate that? Not saying it's easy, but it's possible for many businesses.

Too many advertisers give Meta weak signals, so it optimizes poorly. When Meta optimizes poorly, advertisers trust it less. Give Meta better signals, it optimizes better, you trust it more. Giving Meta the right signals is hard. The advertisers who trust Meta most are the ones who fed it the best signals. That's not a coincidence. Can't give it good signals? You'll need to manually control more (and you'll convince yourself manual control is the best way to optimize) Meta is good at optimizing for immediate volume or value. It's not good at optimizing for LTV off the shelf. If LTV matters to your business, you need to feed it a proxy (subscription events, predicted LTV) or accept that you're optimizing for a different goal than you think you are. Meta is a mirror. If you don't like what it's optimizing for, look at what you're telling it to optimize for.

@binghott I’m not sure I’m following you. How is the definition compared to feeding meta. Genuinely reaching for popcorns and all ears in. Kudos to u.

@MartinBenesPs How would you define you best customers vs your worst ones?

@jackfriks @stripe Hi man, what do you use instead of Stripe?

i was using my legacy banking website today to pay myself from my business and man i forgot how awful it is to use this dinosaur tooling... please @stripe bring treasury to canada asap <3 also would help me save big time on fees, and i want the cool stripe card haha

@binghott It used to be like that. What changes? Who has interested in destroying the Meta ads ecosystem?

Advertiser, users, and Meta alllll win when the most relevant ads are served to the most relevant users.

I made this version of Donkey Kong with ChatGPT 5.5 in under 5 minutes. It’s wild how quickly you can turn an idea into a working prototype now. This is only a rough first pass, but it gives a real sense of what’s possible with the right mindset and effort.

@Brittingham1 @herrmanndigital Yet meta does not question their inability to provide a reliable service.

@herrmanndigital Meta genuinely makes me question my ability to do my job 🙂

Today's Shopify outage. Meta's bugs. This job is like 95% out of anyone's control.

@herrmanndigital @PangasB Is it stable for you? Never tried, maybe have to switch.

@PangasB It’s why I’m pushing applovin more and more. So far only ad platform I’ve been able to spend the same levels with similar performance.

This week, like many other weeks in 2026 (2025 / 2024 / 2023 / 2022...) Meta ads simply broke. You probably haven't heard a peep from Meta on it, but it's been brutal. We're talking turning ad accounts off brutal. Some of you were probably 100% immune. Others had no idea because your teams suddenly tried shifting their creative / offers. Others work with agencies that probably set it and forgot it. Whatever it may be... I sound like a broken record here venting. But this just simply is becoming more and more unacceptable at the sheer level of these bugs. There feels like no recourse. No post-mortems. No true apologies. Just simply, break then kill a brand's performance for around a week, get a small refund, then move on to the next time it breaks. I'm tired guys. I know X is here to post about AI automations and how awesome I am, but the reality is this week (much like many other weeks prior) I find myself being therapist to CMOs and brand teams trying to figure out is this a bug, a creative issue, or the business. More and more it's a bug. I want Meta to be stable, but every year from Feb - May it's just a mess. Do we simply just pull budget during Meta's annual bug season? I'm out of answers personally but on behalf of the brands that pay me to manage advertising across every ad platform, I'd like some answers from Meta because it's the only one plagued with these issues at this scale.

@herrmanndigital @Tudi_rad @rokhladnik Same here. Meta was just a perfect machine. Even with the iOS issue it worked great! Now? It’s a joke! You can do a strategy on a broken machine.

@Tudi_rad @rokhladnik I've advertised on Meta since 2011. I have nothing to prove. I am content with clients and work in general. My goal has always been just to show the real real of what's going on from someone who manages more than $200m on an ad platform.

@herrmanndigital I’m sick of reading how we should structure our campaigns where the truth is that Meta is broken since September 2025. Meta should take responsibility because they take money but not deliver. Just sh*t talk about how great they algo is. It was way better before they broke it.

@rokhladnik Fingers crossed they solved their own shit

Is the one-click Meta CAPI integration appearing in ad accounts (Events Manager)? Let's test this and see I'll report back

@theisaacmed @tbpn Oh ok got it. Thanks for taking time explaining. Keep it up!

@MartinBenesPs @tbpn It’s all cnbc but for tech and more fun

The TBPN gold rush. You’re about to see 100s of tech show biz companies spring up. It’ll be incredibly hard to copy the novelty & personality of TBPN. VCs and tech will throw money into it but money ain’t everything in showbiz. I love to see all the media.

@theisaacmed @tbpn It’s like a business startup talk podcast, correct? Thanks for linking it. What is different in this format than in other similar? Genuinely interested.

@MartinBenesPs @tbpn

Most of the Media buyers out there are just nonsense! My opinion: they claim to spend <1k a day while they are not. They would not even be able to run successfully a 20$/day budget and make profit.

@rokhladnik Hopefully they stop messing with the algo now since they won’t have developers. 😁

👀

@jasonyimco Hope this solves the mess Meta did since September 2025

Meta just killed the biggest technical barrier in performance marketing. for years, the gap between big brands and small businesses wasn’t just budget. it was developer resources. if you wanted to run dynamic product ads or set up the conversions api, you needed a dev team to configure servers and manually map structured data. that changes today. we just rolled out two massive updates that automate the entire backend setup: 🔵 ai-powered pixel enrichment: the pixel now uses ai to automatically read your website and pull product names, prices, and availability into your events. no more manual coding or schema .org mapping. smaller businesses get performance benefits without technical work and larger businesses can refocus tech resources on more important areas 🔵 one-click capi: we launched a “meta-enabled” conversions api setup. it’s literally one click. no servers, no ongoing maintenance, no costs. this is a huge deal for signal quality. advertisers using capi for web events see an average 17.8% lower cpa than those relying on the pixel alone. historically, getting that setup was a nightmare for lean teams. now, the playing field is leveled. the machine handles the technical plumbing, so you can focus entirely on creative and strategy. if you’ve been putting off capi because it was too technical, now is the time.

@binghott Zero sales today

Anyone experiencing Meta pixel issues in the last ~36 hours, what are you seeing/experiencing? For example, I'm seeing zero Subscribe events for a client showing in Events Manager, they're using LittleData + Segment, but we have other similarly setup events that are just fine... @herrmanndigital @ashvinmelwani @kamal_razzak @rokhladnik @IstvanicMarin etc?