Mashup w/some key actionable takeaways from the new Huberman Lab podcast on exercising specifically for brain health & performance. Available full length on @X (see pinned post @hubermanlab) & all other platforms (all zero cost). Enjoy!
2024 was an incredible year for the @hubermanlab podcast, and we are excited about the many new things to come in 2025! Thank you all for your support and interest in science!
I’m convinced that 𝕏 will be the top platform for podcast distribution/consumption in 2 year’s time.
Here’s why…
- Virality of content/ strength of algorithm
- Inherently social in design
- Less banning/ demonetization risk
- Emphasis on video
- Speed of platform innovation
- @elonmusk understands the power of podcasts
YouTube and Spotify will fight for the 2 spot. (To keep up, Spotify will need to invest heavily in video, programmatic advertising, and a strong algorithm for suggesting content, but they seem willing to do this.) Apple Podcasts, who at one point had virtually 100% of the space, will be in the 4 spot.
Huberman Lab podcast (via @hubermanlab) will soon put more content and more of an emphasis on 𝕏. If you’re a podcaster, I recommend doing the same and investing in growing your audience on 𝕏. And if you don't yet do video, figure that out tomorrow.
A note to all creators—Passion is contagious. If you’re working on a podcast, book, article, blog post, [ fill in the blank ] and you’re not totally in love with and obsessed with the topic, good luck getting others to care about it. 1/3