Matthew Mayer

Your author byline is now a ranking signal. Person entities with verified credentials and knowsAbout schema tell Google who wrote it - and whether to trust it. @gfiorelli1 on why it matters: buff.ly/0lJpEmh

@awebranking @gfiorelli1 Perfect timing as I am starting the Adobe thing too. I hope there is a tool to visualize it like this easily

Boston + weather in May = golf lessons PGA Pro Duncan Smith + 20 years coaching = a great coach ⛳️ +⛳️ = 🍏 expert official on emojis verifies these apples are liked🧑‍✈️ dwsgolf.com/golf-lessons-b… #pgapro #boston #apples #howdoyoulike #golf

@rustybrick Will be interesting to see if the quarter of a million pages added to Semrush with programmatic scaled content abuse making its traffic pop.

The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out seroundtable.com/google-march-2…

@glenngabe One to watch is Semrush, looks like programmatic SEO "alternative to" pages got out of hand. It's explained on mayerintegrity. Com - not sure if a link would be better or worse, there's a hugebpile of controversy if it isnt ckeaned up as it looks like easy traffic

Whoa, here we go! I said this could be coming the other day! The March 2026 core update is now rolling out (on the heels of the Spam Update).

@lilyraynyc pSEO turned messy for Semrush fast. Their 2nd most visited page is a directory of alternative illegal blackmail adult sites: mayerintegrity.com/2026/03/semrus… according to #AHREFS BTW, is #pSEO the way to say #programmaticSEO fast?

Truly insane that I’m getting Perplexity ads to scale long-tail programmatic content for SEO. This is SO RISKY! Dear business owners: please work with experienced SEOs (at least 5+ years) before doing this. 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️

@googlesearchc The official site says 24th it started and finished 25th, or was that a separate quick spam update? You might want to keep this is mind at it seems to be under the radar: mayerintegrity.com/2026/03/semrus… @googlesearch

Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/7eTb…

@itsjoaki I asked Sonnet 4.5 if it was worth upgrading for. It said naaaa not really. lol. That sold me. Especially as sonnet seemed to be drunk later on.😅

claude opus 4.6 came yesterday my 1st prompt: "please cook 100k pages for programatic seo, idont want them thin, links between pages pls, FAQs, etc... you know boss" opus cooked in under 5 mins 🍳

I am not surprised that these examples by @lilyraynyc got got. It had to happen sooner rather than later. I wonder if a little blog I was writing about got touched too. The world's number 1 white-hat SEO blog 🤔lilyraynyc.substack.com/p/is-google-fi…

🚨 Google just announced Google's February 2026 Discover Core Update with the goal of: * Showing users more locally relevant content from websites based in their country * Reducing sensational content and clickbait in Discover * Showing more in-depth, original, and timely content from websites with expertise Read more: developers.google.com/search/blog/20…

The "Blind Spot Solution": How CPG Brands Capture Retail Data from customers they don't know... yet. youtube.com/watch?v=IPWCnL… Snap Rewards #snapreceipt #firstpartydata #o2o

Told you 😃 #trustmarketing is here. This month trust shall mostly be earned by AI companies proudly bringing humans back into the picture.

@semrush Wow earn backlinks. Cutting edge stuff. I never would have thought that could help rankings. Thanks for this modern insight* *😜

9 Best Modern SEO Practices to Help You Rank Higher: 1. Understand What Your Audience Wants 2. Focus on Topical Authority 3. Structure Content for Search Engines & AI Platforms 4. Do Technical SEO 5. Showcase Experience, Expertise, Authority, and Trustworthiness 6. Optimize Images for Search 7. Earn Backlinks from High-Quality Sources 8. Optimize for Voice Search & AI Conversations 9. Monitor Your SEO Performance More details here: social.semrush.com/4sotaKr.

Perplexity turned it around and will surely go higher and higher now. Grok and AI Mode are drowning in their hallucinations. With the latest being that Grok offers up more lies than it needs to, sending it over 100% 😄 #AI #grok #hallucinationRATE #perplexityRISE

@semrush or ABC - always be chunking 🤡 you might want to delete this as the joke may actually be closer to the truth than I though after AI Mode just died with Flash.

7 AI SEO Tips to Earn Visibility 👇 1. Front-Load Sections with Clear Answers 2. Improve Your Site’s Technical Foundation 3. Structure Your Pages for Easy Extraction 4. Keep Content Updated 5. Build Brand Signals 6. Differentiate with Original Information 7. Build Topic Clusters with Strategic Internal Links social.semrush.com/48SzukK.

@awebranking That's a relief, thought it was me messing something up.

📊 The websites ranked 1st on desktop for branded queries witnessed a 1.52 pp drop in CTR, while the ones ranked in positions 2-6 recorded a combined 8.71 pp boost in CTR in Q3. buff.ly/fP7NJkC #ctrstudy #seo #ctr

AI Mode just got nuked which means 90+% hallucination rate for anything it doesn't know. As it's built for speed, that's a lot. Traditional SEO and making content more chunkable is an easy way to frame SEO in 2026. #SEO2026 #2026seo #SEO #AISEO #AEO

Grok is getting very good at images. Not quite Gemini level but certainly closer than ever. Here is one for a golf Dad who likes his Xmas gift: online lessons with a PGA Pro. dwsgolf.com/golf-lesson-gi… #grokimagine #golfgift #golfvideo

#Fireplace #Screensaver Videos - Loop All Day this Christmas. Download and avoid connection ussues (buffering or pausing or loss in quality) And avoid the safety risk + cost of a real #fire. pin.it/Cw0Q0dQw2 via @pinterest

@jakezward Keywords are so 2023. Good idea mostly though. But switch keywords for topics based on your products/categories and knowledge graph entities. A more important reason to do this is to protect old SEO content from quality update penalties i.e. remove keywords + add EEAT signals

Planning new SEO content for 2026? PLEASE do this first: 1. Get all your blog URLs into a spreadsheet. Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions. Connect further data sources: - Ahrefs - Google Analytics - Google Search Console 2. Enter each URL into Google Search Console or Ahrefs and find its best-ranking keywords. Add this data to the spreadsheet for each page: - Primary keyword (your main keyword) - Secondary keywords (variations and similar) - Current position for your target keyword(s) If a URL isn't ranking for anything? Find the most relevant keywords using Ahrefs. Then... 3. Audit each blog post and assign actions: - Leave: Content that’s reached its full potential - Merge: Cannibalising or extremely similar content - Delete: Content that no longer offers value to users - Update: Small changes to improve the performance - Rewrite: Large changes to improve the performance 4. Spend a few weeks in Q1 implementing these actions to get more out of your existing assets. Prioritise updates and rewrites that have: - Target keywords in positions 4-20 - Higher conversion and $ potential - Easy improvement opportunities Remember: Not all of your Q1 content needs to be new. Look at your existing content first. You're likely sitting on many quick wins.