Matteo Fuoli

A few weeks ago I had the pleasure to share my latest work on the language of trust at @HKPolyUENGL The study's in press with Cambridge Elements in Forensic Linguistics and we're releasing a new 400k corpus of Enron trader phone calls. Watch this space! youtube.com/watch?v=lx7_tK…

A team of world-class linguists will be using their expertise to tackle the toughest language challenges from developing AI systems to detecting fake news: bit.ly/4ni9bcF @artsatbham @news_ub @JWGrieve @MatteoFuoli @jegraf1

I'm happy to support applicants with a strong project idea in preparing their application. DM here or email me if you're interested in trust, language and AI, corporate discourse, fake news, climate discourses, polarization.

PhD application season is around the corner! If you're interested in studying with us @unibirmingham you can apply for funding via the following schemes: - AHRC Midlands4Cities (midlands4cities.ac.uk) - ESRC Midlands Graduate School DTP (warwick.ac.uk/fac/cross_fac/…)

@TotalEnergies I filled up at a petrol station in Corsica on Thursday. Card was declined, but €150 were pre-authorized and haven't been returned yet!! What do I do??

@j_bambrick It's all paid with debt. People living beyond their means, mindlessly over consuming.

We were in Colorado last week and I was struck by what is now an enormous disparity in wealth between the US and the UK. Spent a couple of nights in a cabin in an RV park - it had pools, slides, mini golf etc, fun for the kids. But the place was packed with RVs worth hundreds of thousands of dollars. Not only that, but it’s clearly a conservative form of vacation, so the average car on site was a pickup truck. These were almost universally less than a couple of years old, and worth at least $60-80k, if not more. I could drive you to the poshest place in Northern Ireland and though you’d see the occasional high end vehicle, the average car there would probably cost half as much as these. And then I was talking to someone and they said: “Yeah, this is the most typical middle class American summer getaway.” Middle class. Our economies used to be roughly on a par when it comes to GDP per capita. And now the American middle class lives at a level than puts the UK upper classes to shame. Sad times for us. Kudos to America for resisting the socialism that has ground our economy to a halt.

p.s.: the production team (not us - I promise!) swapped the captions for figures 1 and 2 🥴

It was super fun to work on this paper with @samanthaford473. Incidentally, this paper has been in the works for almost 10 years - I first presented it at @RaAMconf back in 2016! It’s not procrastination, it’s letting the ideas *marinate* 😅

With tools like image editing and generative AI, digital activism is rapidly evolving. Subverting visual and verbal texts is now more accessible than ever, offering new creative ways to expose injustice and advocate for change.

Our study goes beyond metaphors, examining how metonymy, irony, hyperbole, and more can be wielded as tools for resistance. These tropes, combined with visuals, create nuanced counterarguments that resonate emotionally.

What happens when activists creatively reimagine corporate logos to resist branding narratives? Our new paper explores the powerful multimodal practice of "figurative subversion" and its role in challenging corporate messages. Read it here: bit.ly/3GrXAse

Our typology can be used to analyze other forms of figurative subversion, including political cartoons, street art (e.g. Banksy), contemporary conceptual art, memes, protest signs at political rallies, mockumentaries, and mash-up video clips circulated on social media.

We identify four key figurative subversion strategies, which can be used individually or in combination to build a persuasive visual/multimodal argument. Figurative extension Figurative layering Figurative replacement Verbal reframing

We look at Greenpeace's 2010 "Behind the Logo" campaign, where activists cleverly reworked BP’s logo to call out its "green" branding, as a case study on how people can use figurative and visual strategies to subvert corporate messaging.

At #CCRSS25, @MatteoFuoli will show you how to use the UAM Corpus Tool for manual annotation and analysis. Get hands-on practice defining coding schemes, tagging texts, and extracting insights from your corpora!

@LinkedInHelp I've contacted you via DM but you're ignoring me. My account has been restricted for no reason. Please respond and unlock it, I need it urgently!

Can we infer deceptive intent from fact-checker labels? And what if what fact-checkers consider “false” today turns out to be “true” tomorrow? We explore these and other methodological questions in our new paper with @BashayerBaissa & @JWGrieve: degruyterbrill.com/document/doi/1…

@BhamCityCouncil I check every day and there are never any slots available. Outrageous. Get a grip!

🗓️ Plan your trips to the tip in advance - book ahead 🚗 Birmingham residents can use any of our 5 Household Recycling Centres Find out opening times and what you can take 👇

Next Monday I’ll be giving a talk on my latest research on the linguistics of trust and manipulation as part of @HKPolyUENGL’s seminar series. The talk will be on Zoom and open to all. If you’re interested, you can sign up via the link below!