
@kaleighf I'd be curious. @freshbooks has increased their pricing by 72% in less than 3 years, so that's put me back in the market.
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Matthew Fenton
7.1K posts

@Matthew_Fenton
I help brands get clear on what they stand for & how they'll win. Positioning, strategy & messaging consultant. Ex-CMO. Rarely active here post-new ownership.














I heard your recent podcast with @lennysan, and I have a question, @RogerLMartin: If positioning is indeed a subset of sound strategy, how can companies be sure about their positioning and messaging, but not be sure about their overall strategy?

