Mike Lewis

Countless studies show that 95% of consumers' purchasing decsions are made subsconsiously. We *think* with logic, but *act* on impulse. That's where "impulse purchases" come from. These impulses stem from feelings buried deep within our psyches --- that's why people like (or want) things without really knowing why. Revealing your customers' deep-rooted psychological motivations is the key to understanding how they think and WHY they buy. And that's exactly what I do with the Cognitive Copywriting Process --- it's a 3-step approach I use to appeal to consumers' impulses so we can maximize conversion rates. Send me a DM if you want to learn more!

@ScalerSohom Thanks @ScalerSohom!

Use these 3 words, oe your copy's gonna flop. "So you can" A Gallup study from the 50's set out to learn what people *really* wanted in life. The results? People didn't want a: - mansion - sports car - yacht They wanted: - to choose their own destiny (autonomy) - a social life + happy marraige (love) - occasional peace and quiet (leisure time) Madison Avenue knew this couldn't be sold... or could it? - Bud Light's "Up For Whatever" campaign sold friendship - Corona's "Find Your Beach" campaign sold leisure time - Coca-Cola's classic "I'd Like to Buy the World a Coke" ad sold belonging ...

Despite being 70+ years old, nothing's changed. People are psychologically simple. We want to feel safe. And we want to feel loved. And more times than not, these feelings boil down to feeling free, and in control. That's where the 3 magic words come in... They're "so you can" --- using them creates a bridge from the benefit to the desired outcome. "Take this supplement to drop up to 25 pounds... so you can fit into your wedding dress... so you can feel confident wherever you go" When selling something, always consider WHY someone wants it. When you get your answer, ask WHY it matters. When you find out, ask WHY that matters. Fail to do this, and you'll end up with more surface-level copy that gets ignored.

The #1 conversion kill for landing pages? Lack of specificity. The goal of a landing page is to get people to read the whole thing think: "I have several reasons to follow the CTA, and none not to." Write to hyper specific problems 👉 transition to clear, easy solutions. ✔️ dig through customer reviews to find patterns ✔️ dimensionalize problems (keep asking "why") ✔️ tap-into pain-caused emotions

@aF_Kayzar @Islandlatte @TheDunkCentral @_CharlesBarkley Your argument is basically "so what if it hurts, keep letting yourself get punched in the face" I'm done with this. Have a nice day man.

@MaverickAdverts @Islandlatte @TheDunkCentral @_CharlesBarkley Exactly. Be the better person. You are arguing to act like a clown. Congrats, that makes you no better than Trump.

Charles Barkley says teams should still visit the White House and show respect to the president, regardless of who is in office “I don’t care who the president is. He’s the President of the United States. It’s bothered me, the last 10 years, they’re like, ‘Well, I’m not going because this certain person is president.’ Dude, it’s the President of the United States. Even though I disagree with President Trump on some things, if I met him, I would still give him the respect and dignity he deserves. We can disagree, but it bothers me when these teams don’t want to go to the White House. I’m just disappointed…we got so divided. Where did we get to as a country when we’re like, ‘We’re not going to the White House, we don’t like who’s in there.’ That’s just stupid.” (Via buff.ly/jsniOTE)

@aF_Kayzar @Islandlatte @TheDunkCentral @_CharlesBarkley "Respecting the rank" would mean visiting the White House, based on an arbitrary rule, and regardless of the man. So, the opposute of what I said...

@MaverickAdverts @Islandlatte @TheDunkCentral @_CharlesBarkley You respect the rank not the man.

@aF_Kayzar @Islandlatte @TheDunkCentral @_CharlesBarkley Right. EVERYBODY expects people to respect Trump, when he's notorious for not doing the same.

@Islandlatte @TheDunkCentral @_CharlesBarkley Ah yes the childish eye for an eye mentality.

@NewDeyMedia @Hockey_Is_All @BauerOutage @joe4deadcat Velo alone? There are tons of dudes in AA and AAA that can hit triple 99+ on the gun. Nobody makes it to the show on velo alone.

@Hockey_Is_All @BauerOutage @joe4deadcat Nah he’s clearly blacklisted. His velo alone is worth a contract. Not saying huge one, but he still has gas in the tank and it’s unfortunate his PR is so cooked

Second, behind Shohei. I don’t think anyone in America understands how big of a global superstar he is. I beat everyone else though, including outdrawing every single mlb team in daily views just on my YouTube channel alone. That includes their streaming and tv numbers btw. 🤷🏻‍♂️

@wiigolfchampion @Oswald65819686 @octoberstanton I stand by Christian Walker. Solid defense and good power. We can only hope bro...

@MaverickAdverts @Oswald65819686 @octoberstanton Yeah. Idk what we’d do at 1B but there’s enough for fried and tucker Rizzo and gleyber combined made about 30 Soto made 31 Clay Holmes made 6 Lot of money came off the books

I don’t care about 2017 I don’t care that he signed with three teams in one offseason I don’t care that he owned the Yankees I don’t care that he was an Astro I don’t care that he cheated… I need Carlos Correa in a Yankees uniform by opening day.

@wiigolfchampion @Oswald65819686 @octoberstanton Not terrible. But you think there'd be enough space for Fried? Tucker would be more expensive than Bregman.

@MaverickAdverts @Oswald65819686 @octoberstanton Jazz is playing 3rd and Durbin plays 2nd I don’t think losing Gil and Spencer jones is that much of a hit to the young talent, especially if we sign a pitcher to replace Gil Think about how filthy the defense would be too Volpe GG Tucker GG Judge back in RF Durbin’s D>Gleyber

@wiigolfchampion @Oswald65819686 @octoberstanton I feel ya, it definitely make some sense. But I think we have 90% of the team ready, and I'd REALLY want to keep our young talent. I think we can get a versitle guy to play LF, which really just means getting someone at 3B, even if it's only for 3-5 years. Who would you have?

@Oswald65819686 @MaverickAdverts @octoberstanton Hear me out though You lose tucker and get Gil and jones Go out and sign a 1B in FA

@wiigolfchampion @octoberstanton He's a beast, I know. But Houston would never, and we need someone at 3B. Also have to consider budgeting, based on what Hal said, We already have mad money wrapped up in Judge, Cole, Rodon and Stanton.

@MaverickAdverts @octoberstanton Kyle. Tucker.

@wiigolfchampion @octoberstanton Believe me, I'm not a fan of Bregman personally. But the Yankees need firepower to back up Judge (or he'll be walked 200 times) and I don't think any other 3B can do it.

@MaverickAdverts @octoberstanton Don’t sign Bregman Trade for and extend Tucker

if you’ve ever wondered how easy it is to spread fake information i made this stat up while laying in bed at halftime of the game😭

ONN political analyst Jason Copeland is at The Big Map to break down why Trump and Harris are virtually deadlocked in a tight race for Pennsylvania resident Nick Camden.

@TheDunkCentral @awfulannouncing Ok but Awful Announcing is your source?

Viewership in the NBA has been declining, per @awfulannouncing: • ESPN’s Opening Doubleheader: •Averaged 1.6 million viewers, down 42% from 2023’s debut with Victor Wembanyama. • Bucks vs. 76ers: 1.71 million viewers (down from 2.55 million for Celtics vs. Knicks in 2023). • Suns vs. Clippers: 1.52 million viewers, down 49% from last year’s comparable game. • TNT’s Thursday Game (Spurs vs. Mavericks): 1.45 million viewers, a 29% decrease from the previous year’s comparable game. • ESPN’s Friday Game (Pacers vs. Knicks): 830,000 viewers, fewer than a college football game on ESPN2 (Via bit.ly/4fl3Iye)

@awfulannouncing What's awful about that?

The Tigers jump out to a 3-0 lead early in Game 1 in Houston. Michael Kay has the call for ABC. ⚾️🎙️ #MLB

@DBGyt_ Left looks good, but it's WAY too Celtics for an NBA game. There's a reason they choose minimalist designs.

Random person on twitter vs Multi Billion Dollar company...