Maveron

What does it actually take to transform healthcare from the inside? Our Partner @ntdillon sat down with Amir Rubin, former CEO of @onemedical and founding partner at Healthier Capital, on the latest Maverick Mindset episode to discuss. open.spotify.com/episode/79oq8k…

Why does going direct to consumer matter? For @KatColeATL, @athleticgreens CEO, it's not just a distribution strategy, it's how you stay close to the people actually using your product. Check out The Maverick Mindset today.

I've been thinking a lot about longevity lately… not the peptide-injecting, supplement-stacking version, but what it looks like when it reaches the rest of us. The first wave of companies (@prenuvo, @function, @GrailBio) did something important: they proved consumers will pay for preventive care. But that customer is still largely a highly activated early adopter. McKinsey puts that group at just 25% of the market. The other 75% want to age well too, they're just not building a parallel health system outside their doctor to do it. I think that the next wave of longevity won't win by going deeper on biohackers, but by solving for adherence over diagnosis, earning provider trust instead of bypassing it, and treating brand as infrastructure in a category where consumers are being asked to hand over their most personal data. More here: maveronvc.substack.com/p/longevity-fo…

They'll be the ones who take the same science, strip out the jargon, and make preventive health feel as essential as your morning coffee. maveronvc.substack.com/p/longevity-fo…

This week, Simran Suri makes the case for longevity — not for the biohacker, but for the rest of us. She argues that the brands that win the next wave of longevity won't be the ones going deepest on biohackers...

🧵It’s Thursday, which means we’re back with a new Substack. Here we share the conversations happening across Maveron, including what’s now & what’s next, perspectives beyond the boardroom, and the long view on consumer shifts we believe will stick around for years to come....

In the very first episode of The Maverick Mindset, @KatColeATL shares how her leadership style has evolved over her career. Check out her full interview and subscribe today! open.spotify.com/episode/6URF2J…

The best consumer builders don’t follow the playbook, they rewrite it. Introducing The Maverick Mindset, a new podcast from Maveron. Season 1 kicks off with @KatColeATL on scaling AG1 and leading through change. Listen + subscribe: open.spotify.com/episode/6URF2J…

We’re thrilled to share that @simrangsuri has been promoted to Principal! Since joining in May 2024, she’s helped shape our consumer investment thesis and drive value to our portfolio. Her sharp insights and authentic relationships make her invaluable- congrats, Simran!

1/ At @Maveron, we're looking to invest in a returns retailer that builds its own brand — one that attracts & retains customers w/o relying on the independent brands it carries. Read more on our POV below 👇🏾

1/ Back in college, a single $35 overdraft fee could ruin my week. Today that pain fuels a $10 B IPO dream: @Chime just filed its S-1. Here’s the teardown investors need 🧵👇

@jstoffer and @simrangsuri are back with the final installment of their AI Unleashed series, which covers Maveron's Power Redistribution focus area. If you're a founder building in one of these areas, the Maveron team would love to chat!

@jstoffer and @simrangsuri just published the 3rd installment of their AI Unleashed series. This week covers Maveron's Productivity focus area, including an update on our Next-Gen Unions thesis. Subscribe to the Maveron Medium to see the series' conclusion in your inbox next week

@jstoffer and @simrangsuri are back with the next installment of their AI Unleashed series. This week's post covers Maveron's Knowledge focus area. Stay tuned for more next week!

@jstoffer and @simrangsuri just open-sourced the results of an internal experiment on AI tools at Maveron. Check out the first installment and subscribe to see next week's post in your inbox!

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” inc.com/rebecca-deczyn…

@jstoffer and @simrangsuri published Maveron's Trump Tracker, our internal dashboard for monitoring the incoming Trump administration's impact on the major areas of consumer spend. x.com/jstoffer/statu…

We’re excited to share the most compelling market opportunities & consumer behaviors the Maveron team is tracking in 2025. More below! @maveron/maverons-2025-predictions-1333d3dfb146" target="_blank" rel="nofollow noopener">medium.com/@maveron/maver…

1/ @HunterLampson and I spent the last 2 months trying to better understand the 1099 worker experience and are excited to share @Maveron's latest thesis on next-generation unions! maveron.medium.com/a1a032a056ad

Over the last 3 decades @Maveron has invested in early stage consumer businesses across multiple cycles Recently we've heard a troubling yet familiar narrative: ...consumer VC is dead ...consumers are in bad shape ...there are no good opportunities for consumer investors 🪞A reflection on what's similar, what's changed, and what to look forward to in early stage consumer investing. Post here: @maveron/the-state-of-consumer-investing-a-reflection-on-three-decades-of-market-cycles-a471d56478f4" target="_blank" rel="nofollow noopener">medium.com/@maveron/the-s… Summary thread below! Please send thoughts! Hot takes welcome.