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I’ve decided to stop work on Bobr AI (AI for slides)
It was my first big product after the success of my $3M ARR company and it also was my first global product.
I spent $20k on marketing to make $8k, and I realized a few things:
1. You can’t win in a crowded market without a huge budget or a non-trivial go-to-market strategy. I couldn’t crack distribution.
2. Product quality alone is not a game changer.
3. Investors don’t believe in you if they don’t believe you can become a winner in the market.
You can spend your own money (like I did) and grow to tens of thousands of dollars in MRR, but that’s not the path to building a unicorn.
So now I want to build a unicorn keep testing hypothesis and share the journey here

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