MediaSense

Research from mediasense and @wfamarketers reveals how leading brands are reimagining the role, structure and capabilities of their media teams - and where critical gaps still hold them back. Download the report now: eu1.hubs.ly/H0nZG390

Today, we are proud to introduce our new brand identity; one that is inspired by the coming together of three industry powerhouses and our belief in the role of Unified Marketing Intelligence in delivering measurable business value. Learn more here: eu1.hubs.ly/H0n2ZTL0

We are thrilled to announce the appointment of Chris Banschbach as Chief Technology & Innovation Officer at MediaSense! 🔗 Read more on the announcement here: eu1.hubs.ly/H0lKfx80

As he prepares to lead an unmissable panel session at Cannes Lions, MediaSense’s Chief Strategy Officer, Ryan Kangisser, has been profiled by Digiday. Read the feature here 👉 eu1.hubs.ly/H0l2fTj0

MediaSense’s May newsletter is now live! Read more here 👉 eu1.hubs.ly/H0kj9-w0

A huge thank you to our @Media_Sense colleagues for leading an important, thoughtful and engaging discussion on gender balance - exploring why equity and gender balance matter, how individuals and organisations can drive change and the importance of moving from words to action.

@Campaignmag announces its Campaign Tech Awards 2025 shortlist with MediaSense listed in both ‘Best Use of Insight’ & ‘Best Use of Data’ categories in partnership with consumer healthcare company Haleon. More info here: eu1.hubs.ly/H0jNhzl0

IAB UK’s latest Digital Adspend update has launched – offering insights into the digital advertising market's performance throughout 2024 - with research conducted by MediaSense. IAB UK members can download the full update here: eu1.hubs.ly/H0jJCHV0

MediaSense & ISBA are pleased to share our latest collaborative report: ‘10 Key Considerations in Managing Supplier Complexity.’ Inside the report are 10 guiding principles, designed to help organisations cut through the noise. Download your copy now 📩: eu1.hubs.ly/H0hVdtl0

Reflecting on another year of valuable networking and learning opportunities at the Marketing Procurement iQ Conference. Thank you to everyone who connected with the MediaSense & R3 teams over the 2 days! #MarProiQ2025 #Marketing #Procurement

🤝 We’re looking forward to a busy Marketing Procurement iQ Conference! Our teams are excited to connect with delegates to discuss the latest opportunities, challenges and efficiencies within media management, marketing procurement & creative production. #MarProiQ2025

MediaSense proudly sponsored The Marketing Society Annual Lecture this week. The evening featured powerful conversation about the challenges facing young people today from @Channel4 CEO @mahonalex, with a thought-provoking introduction from our very own Sam Tomlinson.

Congratulations to MediaSense’s Isy Bagge for winning ‘Rising to the Top – Media’ at the Campaign UK Inspiring Women Awards! The awards celebrate progressive and boundary-pushing women leaders in the advertising, media, marketing & tech industries. eu1.hubs.ly/H0hwV3n0

With integration the ‘order of the day’, MediaSense’s Ryan Kangisser & Sam Tomlinson speak to Marketing Procurement IQ to discuss shifting marketer priorities and the drive towards simplification and effectiveness. eu1.hubs.ly/H0hm4530

Shifting attitudes ahead of transformation, steps for greater media sustainability & digital retail media strategies for media owners, retailers & advertisers. MediaSense’s February newsletter is now live 👉eu1.hubs.ly/H0gY6jj0

'The holding company model has been broken for a long time' @CampaignAsia interviews MediaSense CEO, Jamie Posnanski 📖 eu1.hubs.ly/H0gVqn-0

'The holding company model has been broken for a long time': MediaSense CEO @Media_Sense buff.ly/4174t8L

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose. @Media_Sense campaignasia.com/article/the-ho…

We have appointed @Media_Sense and @SnowflakeDB for the new Barb Data Hub. Read more here: barb.co.uk/news/barb-appo…

🌍📊 Ready to take action? For companies with large media footprints, minimising environmental impact is essential. Five ‘quick steps’ to begin your media sustainability journey ➡️eu1.hubs.ly/H0gyHmY0