One of the most fun brands we did for web3.
We already got the logomark with the brief, it had a super retro feeling that influenced every decision after it.
The robot came from thinking about the product.
Titan is an aggregator. It finds the best routes to process a transaction for you.
Generated it with AI, and this is what we've got. Far away from AI slop.
This is a wonderful video.
It's something I've been thinking about quite a bit (long essay incoming eventually). But to keep it "short":
1. YES, AI feels like a drug. And it is hard to be like "Monday's I don't take drugs, but Wednesdays I do". You're either all in, or you aren't. But....
2. ... I do think all this affects engineering a lot more than my profession, which is a mix of Design, Marketing, Strategy, Branding etc. — I am still able to use AI as my bitch for the boring parts, but use my brain for the important and exciting parts. And I will do my best to keep it this way, mainly because in my line of work, people hire me for MY opinion and MY unique POV and not the statistical average LLM output they could get otherwise themselves.
It's also important to point out that we all get different meanings from different parts of work. For example, as a designer myself I always saw engineering as the necessary evil. I don't care what the code looks like, as long as it runs fast, reliant and secure. However I understand that for some engineers, there's an art to it. And I can imagine, for many engineers design used to be the necessary evil, because they don't see in it what I see in it. This is of course a larger conversation, but generally we tend to value things differently.
And I think this is one of the most important parts to mention: DO NOT use AI to automate or take away the joy for THE THING you used to have. Because if you do this, you will eventually lose your joy entirely. I try to use AI for the things I do NOT want to do. Why would you try to automate yourself out of a job you love doing? But again, this is difficult because as Mo mentioned in the video, he could of course keep writing code at his speed, but its the worst economical decision he could make. I get it, its a truly difficult time if your meaning was derived from writing code. I am not so sure what the solution is here, because its not as easy as it is with writing or designing, which carry inherently more meaning by default to the average person.
3. YES, if I work with AI for a couple days, and AI only, I start to lose my sense of care. I become detached in some very weird way in which I could theoretically just automate everything and remove my sense of pride from my work. This is a very dangerous place to get into (at least for me), and if all you care about is making money (no matter how you get it) and you're not in it for the passion, then this is likely the best path you will take because it makes the most sense from an efficiency standpoint.
In fact, you will find many designers and engineers on this platform who are this kind of person, but there are also people who play games with cheats and have fun while doing it. There are also car dealers who sell cars and don't care about people or cars. You can find these examples anywhere and that's just how it is. It's simply just a different perspective on life, and everyone's different here. And I don't think there's necessarily a right or wrong way, you have to decide that for yourself.
4. Little fun fact: I remember when I spent a lot of time in VR a couple years ago. There was a term many people talked about which was something like a "VR existential hangover". It was a really weird feeling when you used VR for a couple hours everyday, and then you went back into real life, you felt sort of depressed, detached, and it took you a day or so to snap back into yourself. With AI, I feel similar sometimes. When I work with it too much, I have a similar feeling for a day or two and its really strange. I almost can't explain it, its like some brain fog and I think its just related to not using my brain or body in the natural way.
5. I also noticed that whenever I use AI for design work, I never really feel proud of what I do. I could be doing the most impressive 3D rendering (where I had to hire a 3D designer before) and I directed it entirely the way I'd direct a 3D designer, but the feeling I have afterwards is.... nothing, haha, I truly don't care. I made it, its done, moving on. And I think this feeling of I don't care is dangerous when it happens too often. There is no real reward feeling in my brain anymore, because I can now do anything I want, whenever I want, and its not really hard either.
These are just some random thoughts from someone who's still thinking, you have to excuse me.
Similar to Mo in his video, I am not sure where I stand. AI is very much integrated in my flow now, a lot of things have gotten easier, faster, more meaningless too. I am not anti-AI, and don't want to be. The same way I'm not anti-technology, because I'd be making my life unnecessarily hard if I'd take that stance.
But I do sometimes wonder, just for myself, where am I going?
Most product designers don't do "dogfooding."
Essentially, "dogfooding" is when companies use their product to test usability, functionality and quality.
What it means to designers, using the product yourself.
When I was at OKX, none of my peers around me traded. I didn't either until I realised I had to because trading was a grey area for me.
It takes a real curiosity and a willingness to get into something just to understand it.
It shows in the work when you do or don't.
@nawshad_uix you know, I love this drop notch where the buttons are nestled. It's more unique than the latest iteration. Although, I do like the more vibrant colour in the latest iteration too!
People keep posting their “one-shot AI results” like it’s magic: type one prompt, get something brilliant.
It’s not.
It’s a highlight reel dressed up as a workflow, and it’s misleading everyone who’s just getting started.
The reality is that good work still depends on choosing the right direction and iteration. Deciding which direction to pursue, which output to retain, and which path to follow all come from you.
@ridd_design It's worth if you have the time to spare. The reality is, is that it's not going to be a walk in the park. And if you don't want more than you already have on your plate, then staying away from Openclaw or Hermes Agent is probably the way to go.
Kuru Exchange needed their brand and product done in 30 days, because they were chasing a pitch date.
Mat handled the branding, and I did the product.
Instead of waiting for him to finish, I started the design library immediately and began building the product.
Since there was familiarity with what web3 products should look like, I focused on functionality first.
Then, once Mat had brand-related elements, I'd update the library and show the brand applied to the product to the founders for feedback.
Working in this way helps us move fast without stepping on each other's toes.
is there a mental equivalent of gyms but for brains? will this become a thing?
do you think it will take form in writing clubs or a revival of Gilded Age social clubs, but all with strict no-phone policies (to avoid outsourcing any thinking)? something else?
@nurnabidesigner Knowing that X is very much it's own echo chamber, my guess is that websites still very much matter to the rest of the world. That said, this may not last for long, given the pace at which AI is developing.
Still matters, but possibly not for much longer.
I’ve been redesigning landing pages for small businesses recently.
And honestly… it’s crazy how much a simple, clean website can change the way people trust a business.
Even when the product is good, a messy or outdated website makes it feel less professional.
A lot of businesses still depend only on social media.
But social media doesn’t always build trust—especially when someone is ready to buy.
A website feels like a “real business.”
Clean layout.
Clear message.
Fast loading.
Easy to contact.
It instantly changes the first impression.
So I’m curious…
Do you think every business will still need a website in 2026? 🤔
Let me know your thoughts.