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GameStop launches Power Packs on April 15, 2026.

$AMC National CineMedia and Creative Realities, Inc. announced a new partnership to significantly expand and modernize AMC Theatres’ in-lobby media footprint across 285 locations nationwide $NCMI $CRI 📺 This new initiative will turn the lobby at the participating theaters into a network of digital displays, including multiple 75-inch screens per location, that will deliver high-impact video, brand storytelling, and interactive experiences. These upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location. 🍿 The upgraded lobby network is expected to deliver a more dynamic pre-show atmosphere, helping advertisers reach captive, target audiences. The network also complements NCM’s existing on-screen cinema advertising capabilities, providing brands with a more comprehensive presence to reach AMC guests. This new lobby initiative will also enable AMC to showcase AMC and studio content, such as trailers for upcoming theatrical titles. 📽️ Under the partnership, NCM will manage in-lobby video advertising with Creative Realities serving as the in-lobby equipment and service partner, supporting installation, operations, and ongoing network management across all participating locations. 🧰 Lobby upgrades are scheduled to begin this quarter, with all participating locations expected to be completed by the end of 2026.