94% of MPs check social media every single day.
83% now say it's their primary source of news.
12 months ago that figure was 61%.
The attention is there. The question is whether your campaign is.
Full breakdown in the report → messagespace.co.uk/influence-repo…
62% of MPs listen to podcasts every single week.
27% recall hearing advertising about a political or issue while listening.
For campaigns that need depth of message, not just awareness, podcast advertising should be in your mix.
Full report here → messagespace.co.uk/influence-repo…
77% of MPs remember seeing an advert about a political or societal issue in the last 6 months.
The question isn't whether you should advertise to MPs.
The question is where to start.
Full data in the report → messagespace.co.uk/influence-repo…
The survey was carried out on behalf of corporate affairs consultancy 5654 & Company and political influence media buying agency @MessageSpace.
✍️via @PressGazette / @CharlotteTobitt
Well this is lovely. The people at 5654 & Company have done a report into MP listening habits
And our podcast - now Politics at Sam and Anne’s - is the second most listened to amongst MPs.
Which is brilliant
It’s always great working alongside Airbnb’s public policy team.
Last year we helped drive over 2,000 sign ups to their Best of British Fund.
Last week we helped them partner with the Times newspaper to champion their winners during English Tourism Week.
PR is not enough on its own anymore.
Earned coverage is valuable. But in a fragmented media landscape, you cannot rely on it to guarantee your message reaches the people who matter.
Click below to find out more.
messagespace.co.uk
Local elections are coming in May. But political advertising shouldn't start and stop there.
If you're thinking about how advertising can support your public affairs strategy, get in touch.
Advertisers should not treat MPs as one audience.
A backbencher elected in 2024 consumes media very differently to a Select Committee chair who has been in Westminster for fifteen years.
We have been doing some work on exactly this. More soon.
Effective public affairs campaigns in Westminster are not built on a single tactic. They are built using multiple tactics that work together.
If you want to understand what a good political advertising campaign looks like, book a call with us today ↓
messagespace.co.uk/contact
Most organisations that should be advertising to reinforce their public affairs work start too late.
MessageSpace knows when windows are open, where MPs pay attention, and we have the data to prove what works.
Click the link below to find out more ↓
messagespace.co.uk/contact
The organisations getting the best results from political advertising in 2026 aren't those with the biggest budgets.
They're the ones being more deliberate about format, placement and creative.
Take a look at some of our key insights - messagespace.co.uk/news/whats-wor…
We are the media planning agency for influence, engagement and reputation.
Helping you reach policymakers, regulators and financial decision-makers with clear, credible communications at scale, using targeted advertising and media.
✉️ hello@MessageSpace.co.uk