Mical Johnson, CASP™

@IMJustinBrooke Those 8% are pretty lazy 🤷‍♂️

They say I don't talk about Google ads enough... What am I going to say that I haven't already said in 20 years of talking about Google ads? 1. Use phrase match (not broad or exact). 2. Limit ad groups to 3-5 highly relevent themed keywords. 3. Sprinkle your keywords into your headline and description. Use {KeyWord} for DKI (Google it). 4. Make sure your landing page url title tag, and first H1 include your keyword or a variation of it. 5. Make sure your landing page is compliant (we built an agent that does this for our customers). 6. 1 landing page per ad group (get over it, don't be lazy). 7. 1 new ad group per week/month. 8. Start with CPC bidding, get your first 100 conversions, then switch to tCPA bidding. 9. Start at $10/day for each ad group and increase by 20% weekly until it stops working then back it offf to last previous working budget. 10. Learn how to use labels, automation rules, and MCC accounts (after $500/day) to help automate account management and scale. That exact same blueprint has worked for me for 20 years. It's the same thing I was doing in 2007, but you could start at $2/day instead of $10/day. You don't have to make fresh new ads every day or every couple days. Once you get a headline, description, and lander that works it can run for years without needing changes. It's simple. It's stable. And most importantly it scales. At adskills we guarantee you'll make sales or your money back. That's not an income claim, it's just confidence and transparency. If you agree to show up to the calls, do the assignments, you'll get sales. If for some reason it doesn't... we just give you your money back. Only 8% of our customers ask for their money back. Link in bio. We'll be here when you get tired of all the Meta shenanigans. ✌️❤️

@IMJustinBrooke @TheViableEdge This is really cool. I've been working on an internal tool like this. You've done a really great job with it.

Just got off the phone with this guy... Super smart, comes from the world of enterprise marketing. Used to work with Amex. Love what he's building.

@IMJustinBrooke 🔥 I like this

Claude = Writes VSL script. NotebookLM = Converts script to slides. Canva = Converts flat slide images to layers. Edit, teleprompter, record. PUMPING out VSLs!!!

@Replit Agent 4 is 🔥 Just watched the demo. Time to dig in. This is exciting.

@IMJustinBrooke @JamusMcKenna @JamusMcKenna That's the million dollar question or should I say $3M question

@JamusMcKenna For context, I have 7 skills installed

Put this in your pipe and smoke it... PROMPT: Embody an elite digital marketer. You have decades of experience in using direct response marketing tactics online to generate tens of millions of dollars in sales. You create $10,000 level high converting VSL pages and long form sales letters using advanced copywriting and coversion rate optimization methods. You've read dozens of books on copywriting, taken multiple courses, studied Joe Sugarman, Frank Kern, Eugene Schwartz, and Gary Halbert. Your pages are so good that you often have to hide them from the public because industry insiders love to copy your work. You spoke at Funnel Hacking live and everyone loved your presentation on what makes VSL pages convert and how to ensure they are compliant with Google ads and Meta ads. For this task I want you to design a VSL page for a company that sells courses about Google ads and building your ad agency. You must make sure they are compliant with all ad networks and high converting. --- **Smoking is bad for you kids. Don't actually try to smoke this. Instead, paste this into Replit, Lovable, Manus, or Antigravity. Then get a towel ready, because you bout ta start droolin'

@wilreynolds How can Google even justify that this is a good user experience when the A.I. overviews can easily mislead and misinform the user?

When you hear hot takes on "Google search is growing" show them this, seems they are inflating their own searches! This new Google layout will likely explain moves in: Branded Search (Organic) Paid Search brand & competitor cost / impressions youtube.com/watch?v=wwjZUW…

@IMJustinBrooke This was a fun prompt. I ran the exact prompt through @Lovable @Replit and @ManusAI. The results are pretty amazing. This would have easily been thousands of dollars a few years ago.

@IMJustinBrooke I’ve always build for customer life cycles. Keeping people in the cycle so when they are ready to buy they give you money

In 5yrs we will be talking about cycles/loops more than funnels. Marketing matures overtime. There once was a time when upsells didn’t exist. There was even a time when catering towards emotion in copy didn’t exist (used to be logic). More on this on Monday ✌️❤️

@wilreynolds Thanks

@MicalJohnson I used zapier MCP + BigQuery then connect to the zapier MCP from claude. It is an old setup I hear there are newer ways, but it works for me.

[VIDEO walkthrough] - Here's me asking Claude about my GA4 data, I got a thought partner surfacing things buried in my data that I didn't even know was there. In my "data chat" with Claude I found: 📈 Notebook LM was a referral 📈 A blog post I was going to delete is getting Google Docs traffic 📈 Newsletters sending me traffic to establish relationships with All because I "just" talked into Claude about a few hypotheses. Yes there's hallucinations at times, I just double check if there's real risk. It is the endless new ideas as a thought partner that creates the value. youtube.com/watch?v=jTn2Q-…

@wilreynolds I just disconnected my Claude and GA4 because I was having connection issues. I will try again. I am sure I missed something.

@joelcomm You bring up some great points that I have been trying to express but couldn’t figure out how. I have been asked a lot lately “Is my job safe?” My answer has been to master your craft, learn to use AI in your role and you’ll become unstoppable.

@IMJustinBrooke These are 🔥

I reversed engineered every skill in digital marketing and then trained my AI on all of them. Here’s how I did it... Oh, and I’m giving away all 84 marketing skill files at the end of this post. This all took place over 5 days. Step 1: The Skill Tree I started by working with @ManusAI because I knew I was going to need their almost infinite context window. My first request was for Manus to create a skill tree starting with the base skills of earned media, paid media, and owned media. Aka paid traffic, free traffic, and your own subscribers. We started cookin up branches and branches of skills from those 3 base skills. Step 2: Teams of Experts I noticed Manus was struggling to think outside of the basics so I started asking it to embody expert after expert. For example: “Embody Neil Patel and critique this skill tree for what’s missing.” “Embody Frank Kern and critique this skill tree for what’s missing.” “Embody Russell Brunson and critique this skill tree for what’s missing.” After I brought in 12-15 virtual experts to critique the skill tree we (me & my pal manus) had over 1900 individual tactics mapped out across 152 unique categories of skills. Step 3: Coworking with Claude At this time Manus hadn’t released their skills feature yet. But Claude had a skill creator skill. First I filled in Claude on the details of the project and the goal. Because context. The other reason for using Claude was because with Claude Desktop in Claude Cowork mode you can work directly with files and folders on your computer. This was key to the organization, context, and memory for this project. Once Claude was up to speed I asked it to remove overlapping skills and tactics. Stuff like SEO for Google vs SEO for Bing. We came up with 84 total skills that would need to be created that would encompass all 1900(ish) individual tactics. For example the media buying and planning skill includes writing headlines, customer personas, keyword research, copywriting etc. And then we locked in… Step 4: Best Practices Ranked For each of the 84 skills I had Claude go into deep research mode and create a report on the best practices for that skill. This means each skill was based on reading no less than 300 articles about that skill. Then I would review the skills with my own 20yrs of experience overlooking what it found. When I felt it was shallow on something I would ask Claude to embody a specific topic expert to enhance that skill. Giving us 84 best practice documents that were extremely thorough, human reviewed, and expert enhanced. Next I sent these docs back to Manus for its wide research mode. Manus can do up to 150 tasks in parallel. Essentially running 150 prompts at once. I told Manus to rank every tactic in these best practice reports from S-tier (always do) to D-tier (never do). This created huge context and rulings that would be necessary for our final skill files. Step 5: Creating Skill Files Back to Claude. One by one I asked Claude to use the skill creator skill with my best practice reports and the S-tier rankings. My wife kept the coffee flowing while I grinded these out. For some like the long form sales letters skill I even included examples as reference files. And then I loaded all 84 skills onto a directory I vibe coded into my website. All 84 of these skills + an 85th I’m working on are available for free. Just comment “skills” and I’ll DM you the link. Can’t post it because algo will throttle this post. Bookmark this so you have a recipe for creating your own skills too. Follow @IMJustinBrooke for more wallets fattening tips on using AI for marketing.

@agentskills_ai Dang bro, this is great. I think I'll set one up for everyone on my team. This is going to be such a fun year with AI.

@IMJustinBrooke I was checking out your website the day you pushed it live. It looks great. I got lots of ideas just browsing through everything

Getting an error on the downloads. Working on the fix today. All the files are there, but something fishy happening when mapping the files to the individual skill pages. I may have to… do it… MANUALLY! 😵😱

@IMJustinBrooke @nathanbarry @kit

I hereby formally challenge @nathanbarry to a… VIBE CODING DUEL!!! 🤺 I am going to race you and your $43 million dollar @kit team of coders and product managers. First person to build a CRM that shows users how much revenue each email brings in wins!

@agentskills_ai I need to get a Mac

If this doesn’t make you cancel your ChatGPT account and switch to Claude… Just unfollow me.

Very interesting research. I will definitely look more into this

@IMJustinBrooke @IMJustinBrooke I built a bulk image generator to help with our image ad workflow. I can select the sizes I want, add branding instructions and add reference product photos. This is a different angle. I like it.

Haven’t tried this yet. But looks impressive. Faster than prompting each image manually in NBP. I dunno maybe I’d just use a Manus scheduled task and have it make me 3 new ones a day. I like what he’s cookin tho.