Michael Coffin
797 posts

Michael Coffin
@MichaelJCoffin
Safety. Health. Self Improvement. Entrepreneur | Author | Speaker | Texan Get Fit, Get Strong, Train Hard
Dallas, TX Katılım Şubat 2018
1.2K Takip Edilen246 Takipçiler

A girl on TikTok said: 17 years ago I was 22 living with my platonic male best friend. He was my favorite person, I always wanted him around, I would take him home to my parents house to party with us. He would follow me around Columbus holding my shoes when my feet hurt, make sure I made it home and always told me “it’s your world, I’m just living in it.”
We had a little fall out, I dramatically moved out, he came to visit me one weekend but after that we fell out of touch. A year or two later, he messaged me on Facebook (which was very new) and asked my for my address. He sent me a tank for my birthday that said “USA. Back to back world war champs” and he had the matching one. That was the last time we talked.
We ended meeting our respective spouses within a year of that. My divorce was 2019. His was 2020. We still did not speak.
I brought him up A LOT, some of my most important and formative memories were with him. No matter who I was with, I would say “you would have loved Donny.” I would literally talk about him like he was no longer on this planet. It never crossed my mind to reach out, last I knew he was married and happy.
September of 2024, he sends me a memory that popped up for him (which has probably popped up every year since we took it in 2009ish lol) which opened up our first conversation in 15 years.
Anyway, I just had his first and only child (and the only blood relative he’s ever had, he’s adopted) and we have been married a year ☺️ can’t fight fate babe, we tried.
English

@BrandonFugal Thank you for sharing the journey. My favorite show by a mile and something i recommend watching to literally everyone👽
English

If someone (aka another service business owner) can help me answer this, I’ll love you forever.
How do you manage your leads at scale and make sure nothing falls through the cracks WITHOUT having something clunky and over-automated like GHL?
For example, you get leads in one day from:
-FB message
-FB ad form submission
-Website form submission
-Phone call
-Text referral
***My question is this — what system do you use to make sure all of those leads are being entered into a follow up cadence if they are not booked immediately?***
We’ve been doing this manually (and I’m doing a lot of the heavy lifting by managing the pipeline and making sure our team doesn’t miss anything) but I know for a fact I need to use some sort of automation to systemize all of this.
I’ve been an absolute hound on this and it’s made me a lot of money, but I know to get my time back and to continue scaling I need to shift at least a little bit.
English

@theseoguy_ This makes a good value prop for having an AI system that can answer calls intelligently, route them or schedule appointments (essentially fulfilling the client request).
English

this is one of those theories that i cannot give you a peer reviewed study on
but the people i trust most in local SEO are completely convinced it is real
the theory is simple
if someone finds your google business profile, clicks your phone number, and you don't answer
google may be tracking that
and if it happens enough, they demote you in the map pack rankings
think about it from google's perspective
their entire business model is built on giving users the best possible result
if they send someone to your profile and that person can't get through to you, you just made google look bad
google does not want to look bad
i have no hard data to throw at you on this one and i want to be straight with you about that
but the people telling me this are not random voices on the internet, they are people who have been doing this longer than me and have tested more than me
the practical takeaway is straightforward
answer your phone
have someone answering your phone during business hours
set up a system so calls don't go to voicemail in the middle of the day
this costs you nothing to fix and the downside of ignoring it could be your rankings taking a hit
in local SEO there are things you can prove and things you strongly suspect
this one sits in the second category but it is worth taking seriously
English

I have two clients in the same industry getting the same number of leads from Google every month.
One is doing 3x the revenue of the other.
The SEO is identical.
The difference is what happens after someone fills out the form.
Client one gets a form fill and someone on his team calls back within 4 minutes.
Client two gets a form fill and calls back the next morning.
The person who filled out that form at 2pm already hired someone by 9am the next day.
This is the part of local SEO nobody talks about because it has nothing to do with rankings.
You can be number 1 in Google and still lose every lead to the competitor sitting at number 3 if they pick up the phone faster than you do.
Speed to lead is the most underrated variable in the entire equation.
When someone searches for your service and fills out a form or calls, they are in buying mode at that exact moment.
They are not browsing. They are not researching. They are ready to hire someone.
That window does not stay open long.
Studies show that the odds of actually reaching a lead drop by over 80% if you wait longer than 5 minutes to respond.
Most business owners are waiting hours.
Here is what the best operators I work with actually do.
Every form fill triggers an immediate automated text to the lead.
Something simple. Their name, what they are offering, and a direct ask to schedule a call.
It goes out in under 60 seconds without a human involved.
Then a real person follows up within minutes after that.
By the time the competitor even sees the lead notification, this guy is already booked.
Set this up whether you are running SEO, ads, or anything else.
Go into whatever CRM or form tool you are using and build an immediate text automation for every new form submission.
If you do not have a CRM, use something simple.
The text just needs to go out fast and sound like a human wrote it.
This single change will recover a meaningful percentage of the leads you are currently losing and never even knowing about.
Your SEO is generating the opportunity.
Do not let a slow follow-up be the reason it goes to waste.
English

@theseoguy_ The credentialing system is a bit of a cartel. It’s one of main the barriers that prevents cheaper alternatives thus far.
English

@BrandonFugal @Charlygotyou It was such a vibe. I feel bad for future generations of kids that won’t experience it.
English

@Charlygotyou Pretty much…while riding bicycles around town, taking karate, playing D&D, taking music lessons while dreaming of playing in rock bands, renting videos to rewatch Star Wars, Raiders, ET, Terminator, Rocky, Alien, Goonies, Close Encounters, Poltergeist
WTH happened to the world?
English

Interview with our archaeologist from Skinwalker Ranch, Chris Roberts:
Chris Roberts@PearlsnapChris
I’m the #skinwalkerranch #Archaeologist. Here is an interview with #SaucersandSaints about some of my experiences and the artifacts I found! Season 6 of #TheSecretofSkinwalkerranch was unbelievable; season 7 is gonna prove undeniable. #AncientAliens youtu.be/4_SlVgqJ4eY
English

@Layton_Gott Build something and not have anyone to sell it to or
Have an audience and have nothing to sell
I unexpectedly went super viral on Insta once…and had no way to leverage it. Never again.
English

@TXN864 @BrandonFugal The last two seasons get you most of what you need to know. 👽
English

@BrandonFugal I recently discovered your TV show probably about a month or so ago. It looks like I’m really far behind but where can I catch up at that gets really shocking?
English

@MannyBernabe It’s so much easier 😂 replit is cheat code for building
English

Stop chasing fads.
Focus on building.
Focus on selling.
Focus on distribution and scale.
Just use Replit and go!
leo@leojrr
spent $799 on a Mac Mini just to realize Clawdbot is useless now this thing is collecting dust
English

@theseoguy_ Started a cleaning business. Got to $10-12k+ per month and then the reality of constantly hiring people and managing clients for such a small amount. If you are doing large commercial the margins are often even lower. Letting that one slowly die.
English

Every YouTube guru makes the cleaning business look easy.
Just get some supplies. Knock some doors. Hire a few cleaners. Scale to a million.
I have worked with over 40 cleaning companies. I can count on one hand how many are doing over a million a year in revenue.
The margins are brutal. 20 percent if you are lucky. You need insane volume just to make decent money.
100 calls a month from Google for a cleaning company sounds great until you realize the average job is 200 bucks. Close 50 of them. That is 10k in revenue.
Take home maybe 2k after you pay your cleaners and your marketing and your insurance and your supplies.
The cleaning companies that actually make money figured out one thing: commercial accounts.
Offices. Apartment complexes. Property managers with 50 units.
Recurring revenue that shows up every single month without you having to sell again.
This applies to every low ticket service business.
Pressure washing. Junk removal. Mobile detailing. You need so much volume that your life becomes chaos.
English

@mattyp Can we add apps to existing replit apps that we’ve built already?
English

@zhenthebuilder Are we able to add mobile apps to existing projects that we’ve already built on replit?
English

@Pnlpal @MichaelJCoffin @Replit I'm not sure you can? I have a published project but I don't see any way to create a mobile version of it or any current app store integration?
English

Mobile Apps by Replit: From Idea to App Store x.com/i/broadcasts/1…
English













